Posts Tagged ‘Marketing’

There is something you find interesting, for a reason hard to explain. –Annie Dillard

Book shelf real estate is tiny. It pays to remember that our book will only occupy a small amount of territory on that prized book or library shelf (if it gets there at all!) so we need to stand out. A number of years ago, I read a magazine article about small business start-ups creating their own symbolism, just the same way big companies choose logos. I wondered, why shouldn’t Indie writers also utilise this tool and create their own logos?

*Reason One: Our brains remember images before facts.

It’s a well-known fact that symbols work on our subconscious, and we humans respond to visual clues. There’s a reason all the major brands always build their businesses around a symbol. Once they establish a logo, the emblem then becomes synonymous with their name.

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*Reason Two: A symbol is a reminder. Logos help readers remember you.

The same way our ancestors carved runes into rocks or hieroglyphs into stone, we can use symbols, as a bridge, an illustrative shorthand, in order to convey our message to the world. An image can say so much more than a word. ‘If you let go of your idea of what you are looking at in the symbol, it will reveal itself as information in the form of knowledge that cannot be read in books. It is a direct knowledge,’ said Gurudev Hamsah Nandatha, in his book, In the Presence of Truth. ‘It is because the symbol, it could be a painting or a spiritual symbol, has an impact on your mind. It’s a reminder.’

*Reason Three: Logos help readers to quickly “recognize you” on the book shelf. They give you visibility.

As an Indie writer, I’m seeking two things: to create good content and to build myself as a brand a reader can trust to deliver a good read. A symbol helps readers young and old remember the story and who delivered it.

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*How to Create Your Symbol

One: Find a relevant form.

When I went Indie to publish my first book, The Or’in of Tane Mahuta (http://amzn.com/B015K1KF0I), I wanted to start using my own logo. The Chronicles of Aden Weaver series is about shape shifters who morph from insect to human. I studied insects and looked at dragonfly wings. Then, I sketched and painted three possible options for a symbol to suit.

*Two: Enlist your readers in helping you choose.

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Others see things differently and can provide a valuable resource for feedback. I started a competition for the people on my mailing list. In the newsletter, I gave readers three options to choose from. I asked them to vote on the best. Each vote was counted as an entry, with the winner getting a free signed copy of the book.

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*Next Step: Stake your claim. Make the symbol your own, by stamping it on your books, your cards, your website, and your blog.

The winner by a majority was this one. I finally had a suitable symbol for my brand.

*Hot Tip: Make sure your logo goes on the spine of your book, where it will be seen.

You can see when I line my novel up with others, the way the publishing houses logos establish turf. At a glance, we know who they are. This is the same connectivity you want to happen in the reader’s brain with your brand when they see your masterpiece.

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I’m publishing my second book through CreateSpace. On the first proof for ‘The Sasori Empire,’ I discovered my logo was missing from the spine. Although I had originally submitted the symbol with the file, it’s possible I may have sent it to the wrong place. When you go through an online publishing service, you must read every instruction minutely, because if your work is not submitted to the company’s specific guidelines, it’s not “received” at all. Therefore, the error lies with you. And, every editing change you make will cost money.

I re-submitted the image via the correct channel and made sure my logo is featured in the correct spot on the cover. I’m saying to the world through my symbol, “I’m here.” This puts a smile on my face.

As an Indie, it’s vital to be happy with how your book is going to look sitting on the shelf, as well as how it reads inside. That way the whole package becomes authentic to you.

Are you smiling about the final look of your book? Ever thought of designing your own logo? 

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Talk to you later.

Keep Writing!

Yvette K. Carol

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There is something you find interesting, for a reason hard to explain. –Annie Dillard

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Subscribe to my Newsletter by emailing me with “Newsletter Subscription” in the subject line to: yvettecarol@hotmail.com

 

It’s time for another group posting of the Insecure Writer’s Support Group! Time to release our fears to the world – or offer encouragement to those who are feeling neurotic. If you’d like to join us, click on the tab above and sign up. We post the first Wednesday of every month. I encourage everyone to visit at least a dozen new blogs and leave a comment. Your words might be the encouragement someone needs.

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Every month, the organisers announce a question that members can answer in their IWSG Day post. Remember, the question is optional!!!

April IWSG Day Question: Have you taken advantage of the annual A to Z Challenge in terms of marketing, networking, publicity for your book? What were the results?

Answer: No.

Truth is, I suck at marketing. I remember scoffing a few years back over a writer’s comment on LinkedIn, when he said he wouldn’t be doing any of his own marketing, he was ‘the talent.’ But, since then, I’ve barely done any marketing myself, so who am I to talk? It’s a big failing so I am outing myself, right here.

The reality for all of us as writers in today’s world is that more people are writing and publishing books than ever before in history, and fewer people are reading them. This from John Sargent, CEO of Macmillan: “There are fewer and fewer newspapers out there, and their audiences are shrinking. Discovery is an ever-growing problem. Big titles get bigger, and everything else gets harder and harder to find and sells fewer and fewer copies.”

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Every writer, actor, model, artist, dancer, and musician in the current environment has to sell themselves through social media. We understand how it works and we do our bit to tweet things and share for our friends. Yet, I still have a visceral reaction when someone I’ve been talking to on sm for a while turns around and asks me to buy their book. Just this week, a friend I’ve been talking to and liking posts with, etc, for a year sent me a private message on Facebook asking me to buy her book, and help her book get off the ground by participating in a thunderclap campaign. There’s a part of me that wants to help her as a good person should, and there’s a part of me that’s pissed off with her now. It’s like; she’s betrayed my trust, so I won’t view her connection with me the same way again. I can’t quite get over that feeling of betrayal, and I don’t want to do it to other people.

It’s not that I haven’t tried to tackle marketing.

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Five years ago, I read books on how to market myself as a new author. I started the blog. Tick. I set up my own website. Tick. I joined a bunch of social media sites and started chatting. Tick. I started compiling an email list and writing a regular newsletter. Tick. I made friends with everyone I met and traded details. Tick.

Yet, when my first book, ‘The Or’in of Tane Mahuta’ came out in 2015, not only did I not ask my friends to buy my book, I actually bought sixty copies and gave the books away. I posted packages to the really special friends I’d made on the net, all around the world. I thought I’m not going to make a penny out of this. And, I didn’t.

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*This is not something I would advocate for those writers starting out, who are hoping to make a living out of their work, by the way.

This trait means I can’t quite seem to get over the hump between me as the writer and the speed bump of selling my book to my friends. Lucky for me, profit is not as high on my list of priorities. I go by the adage, when you realize you have enough there’s always plenty. I run a tight ship and I have enough so I don’t need more. I like to measure my success by my personal growth and the good friendships I have made along the way. The online writers community is amazing. My friends are so sustaining and caring. Right now, that’s more important.

I love this life of being a writer, and creating books. I’m editing my second book, ‘The Sasori Empire,’ and the message that comes through towards the end is how important his friendships are becoming to the hero, Aden. Interesting how life and one’s fiction often parallels, isn’t it?

How about you, what marketing do you do?

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Talk to you later.

Keep on Creating!

Yvette K. Carol

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“If you don’t make mistakes you won’t make anything.” ~ Anon

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Subscribe to my Newsletter by emailing me with “Newsletter Subscription” in the subject line to: yvettecarol@hotmail.com

When creating your own brand, my advice is to keep your brand consistent. For instance, my brand is Kristen Lamb. ~ We Are Not Alone.

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At some point, each new writer must make a decision about which name is going to appear on the front cover of their books and stories.

These days, once you commit to a name, this becomes synonymous with your brand. Every little digital step we take these days gets linked to and adds incrementally to our brand. This is why we need to choose wisely where our writer’s names are concerned.

We don’t want to have to do the spadework all over again to build a new brand if we have to change name somewhere along the way.

For many years, I couldn’t decide which moniker I was going to use as a writer. Luckily, I was on Facebook, and I stumbled across Kristen Lamb. She had written a book in 2010 on social media for writers, We Are Not Alone, ‘The Writer’s Guide to Social Media.’ This book is no longer available in the original format, as it needed updating. I believe the updated version Rise of the Machines—Human Authors in a Digital World  is available now.

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It was 2011. I was new to the net. I was simply a full time mother who wrote part time. I was everyone’s poor cousin. Unpublished, at the time, I had neither a blog, nor a newsletter, website, or any of the must-haves for the modern writer. I was just starting out into the jungle of the strange and mysterious world of social media, and the whole thing seemed rather intimidating and scary.

After purchasing a copy of We Are Not Alone, Lamb’s short yet impactful book, I read it in one gulp. I must admit, I went rather “Shelton” and adhered to Lamb’s principles to the letter.

With regards the subject of author names, pen names, and author brand, Lamb advocated thinking in a broad fashion across one’s social media platforms, and seeing for oneself the value in having one name, one brand, across all platforms. ‘Just because Twitter allows you to have multiple identities doesn’t mean it is a good idea, especially if you are unpublished.’

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This felt like a wise decision and the simplest, to choose a writer’s name that I would use across every social media platform.

I considered the idea of letting go of my surname and using Yvette Carol, my first and middle names. I remembered a conversation I had had about this subject with my grandmother about a decade before. At the time, I had asked Nan for her opinion on which pseudonym I should choose.

Nan said, “While I would love to see the family name on the spine of a book, up on the shelf, I think ‘Yvette Carol’ sounds more like an author.”

I felt the same way. It fitted the criteria in Lamb’s book, and most importantly, it felt like me.

I changed my name by deed poll and committed to it across all genres and all areas of my life. It really felt like taking control. Being bold. And making a statement on the internet, as in, ‘This is my name. This is my claim.’

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When it comes to choosing your writer’s name, what criteria can you use?

Make sure the words are punchy and memorable. Usually, you want to test how it sounds by saying it aloud a few times to find out how it flows.

As Lamb said, ‘In order to maximise sales, your goal is to become a brand. Brand=Big Sales.’ You want to think catchy. However, shorter isn’t necessarily better. Just ask Arnold Schwarzenegger! He stayed true to his name.’

Kristen Lamb put it perfectly, when she said, ‘The internet has valuable real estate that you will want to command. How you claim that digital real estate is by using your name.’

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Lamb’s second key bit of advice re choosing the name to go by for an author was to consider what product or genre or style they wanted their name to be associated with. Then, you market yourself that way from then on. Hence, the reason my blog and website are titled, Yvette Carol, Children’s Writer.

Thank you, Kristen for the great advice!

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In a nutshell, your writer’s name is designed to be pithy and memorable

It’s designed to reflect you and your brand.

It’s designed to be flexible, so you can ‘be consistent across all platforms’

It’s designed to be classic, to last forever.

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How did you find your writer’s name or do you use your given birth name?

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Talk to you later.

Keep on Creating!

Yvette K. Carol

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Now here, you see, it takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that. ~ Lewis Carroll

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Subscribe to my Newsletter by emailing me with “Newsletter Subscription” in the subject line to: yvettecarol@hotmail.com

 

It’s time for another group posting of the Insecure Writer’s Support Group! Time to release our fears to the world – or offer encouragement to those who are feeling neurotic. If you’d like to join us, click on the tab above and sign up. We post the first Wednesday of every month. I encourage everyone to visit at least a dozen new blogs and leave a comment. Your words might be the encouragement someone needs.

insecurewriterssupportgroup

When the upper-ups at IWSG headquarters decided to bring in the Question of the Month, earlier this year, I admit to not exactly clapping my hands with glee. I opted out at first.

You see, I like to write every post from the point of view of sharing either what’s been going on for me, or what I’ve been thinking, or doing creatively, or experiencing through my kids and my family. As ‘the Question’ was only a suggestion, not a given, I decided to make my own choice as to this blog’s content.

I wanted to remain true to my ideals. Yet, as the year went on, I noticed other #IWSG bloggers I visited always answered the Question. I began to feel like the only kid on the playground, while all the other kids are jostling for elbow-room in the sandpit.

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Long story, short, last month I answered the Question. It was fun. I imagined myself one of the big gun authors being asked a question about my writing career by a newspaper reporter.

December 7, the IWSG Question of the month – In terms of your writing career, where do you see yourself five years from now, and what’s your plan to get there?

Great question!

I see myself with the series, The Chronicles of Aden Weaver, finished and published. I see spin-offs from the series, evolving naturally. I can see the books being made into some sort of local production, either theatre or movie, or maybe artwork springing from it, or the series being made into some sort of video game.

I see myself blissful at work on the next book/s.

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Have you heard of making a “vision board?” I saw the idea on an Oprah show back in the day. You create a pictorial poster of what you hope to achieve. I preferred writing down my dreams. I call mine a “wish list.” Each year, on my birthday (which was the day before yesterday) I update my wish list for future dreams and goals. For more than ten years now, at the bottom of each list, I’ve written the same line. “Peter Jackson turns my books into movies.” That’s a big dream, however if we’re talking about what I really want to achieve in five years, then!

My plan to get there is to keep on writing. Write. Write and learn. Learn and write.

I shall also keep on networking, which is a necessity these days, to be active on social media and create an active digital footprint. I’ll carry on blogging, tweeting, putting content on my YouTube channel, and pinning on Pinterest. I’ll keep on building my email list for my *Newsletter and putting out quality content.

(*For Newsletter, e me at yvettecarol@hotmail.com put “Subscribe” in subject line, you will automatically be added to the family!)

I think it’s important now that I have overcome my fear of public speaking to keep up the public speaking to improve my self-confidence levels.

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Then, we come to the most important thing I intend to keep on doing. Those who have known me on the ether for a while will have heard this story before, however, I always find its worth repeating. Back when I was into multi-level marketing, our very wealthy, mega-successful, charismatic leader took me aside one time, to pass on a gem of her wisdom. I remember we were standing in the car-park, after an evening meeting.

She said, she was going to pass on the single most important thing I had to do.

‘I don’t mean just in business, I mean in life. Forget about the money, building a business is not about that. You must think one way and one way only. There is only one thing you need to do. And that is, Spread the Love. Everything you do, everything you say, every action every day, you Spread the Love. That’s all you need to do.’

I really took the message to heart. I went away from that night and I have applied that principle to everything I’ve done since. It works for me.

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Talk to you later.

Keep on Creating!

Yvette K. Carol

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‘New Zealanders by nature of our isolation just go ahead and do things our own way. That’s the New Zealand spirit.’ ~ Peter Jackson

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Subscribe to my Newsletter by emailing me with “Newsletter Subscription” in the subject line to: yvettecarol@hotmail.com

 

Marketing is a hot topic for writers because everyone wants to know the magic bullet. How do we tweak our approach to nab the most readers?

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One of my favourite writers and bloggers, Chuck Wendig had these sage words to say on the topic of marketing for writers, ‘Self-promotion is a seduction, not a kick in the crotch. It’s a conversation in a smoky bar, not a soapbox-and-a-bullhorn. You wrote a book? Congratulations, but nobody gives a hot cup of shit. Everybody writes books now.’

Working authors know that marketing is one of the gnarliest parts of the business. I read at least a couple of articles on marketing a day. I think for those of us who wish to learn about non-offensive self-promotion for our art, we seek information from trustworthy sources. I’m always seeking the right advisors as I try to develop a marketing model that fits me.

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When I first ventured onto social media, about five years ago, I remember a conversation I had with some other writers over on LinkedIn. In a public forum, a fellow writer commented that he wouldn’t be getting involved with ‘the sales’ of his books. He was ‘the talent,’ and the marketing ‘was the publisher’s job.’

In the past, I believe the authors could leave ‘the sales’ up to the publishing house. Nowadays, a small tier of top authors may exist in the rarefied realm of being “the talent,” however, the number of first-time authors who receive this sort of royal treatment would likely be nil. These days, if you’re an Indie author and self-publish, you will do 100% of the marketing. If you’re published by someone else, be they big or small, you’ll do 95% of the marketing. Either way, the buck stops with you.

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Teacher and digital media advisor, Jane Friedman advises, ‘Before pub day, every author must consider his or her marketing model. What approach builds on the assets you already have, or complements your strengths and is feasible for the readers you currently reach?’

Rather than chasing the magical formula for instant success, Jane gives guidance on how to take the long term approach, here’s a link to the post, ‘Long Term Marketing Models for Self Published Authors,’ by Jane guest posting over on Publishers Weekly: https://janefriedman.com/long-term-marketing-models-for-self-published-authors/  (Thanks to friend and critique partner, Robyn Campbell, who sent it through).

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Marketing for today’s author gets harder by the day, as competition for the reader’s dollar increases. And the “marketplace” is constantly evolving, too, which makes it even more of a challenge to keep up, especially for oldies, like me. There’s no more hiding out in caves or towers for creative types these days. We have to keep our finger on the pulse. ‘It took web-based Goodreads seven years to reach 25 million people. It took mobile-based “whatsapp” three years to hit 200 million users and another two years to reach 500 million,’ said Elizabeth Dimarco

Author, Curtis Sittenfeld, said, ‘By not being active on social media, you’re probably shooting yourself in the foot. That said, faking fluency with or interest in forms of social media that don’t do it for you is much harder than making up dialogue for imaginary characters.’

You can’t fake “fluency” which is why I’ve written numerous posts in the past about following your heart where social media is concerned. You have to do what feels right for you in order to create an authentic Marketing Model that will work for you.

What is your Marketing Model?

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Teacher and author, Bob Mayer relates, ‘I market using . . .Slideshare, blogs, Twitter, Facebook, Youtube, etc, all from home. I used to not be a fan of book trailers, and while I don’t think they do much direct selling, they increase your digital footprint. And they’re cool.’

Personally, my preferred forms of contact with the world would be via Facebook, my blog, Newsletter, Twitter and Pinterest.

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Social media expert, Kristen Lamb, says in her new book, Rise of the Machines—Human Authors in a Digital World , ‘Give a writer a marketing gimmick and he’ll sell a few books today. Give a writer the keys to connect to her digital community, and she’ll sell books for life.’

That’s so true. It’s all about making friends as you go; otherwise it’s going to be a tough, lonely journey. I like Kristen’s advice re building community. Whichever way you choose, my belief is you need to stick to doing the things you most enjoy so that you can maintain them long-term.

Here’s my leg-up. I want to share my own humble marketing plan.

I’m sure there are others out there far more extensive. However, I have young boys at home. I haven’t got time to muck around. So if you’re up for a simple Marketing Model, this is the list I made prior to publishing my debut novel, ‘The Or’in of Tane Mahuta’ last year.

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*Ask for reviews on the inside rear cover of my book

*Book Launch

*Announce launch on Facebook/Twitter/LinkedIn/Google+/Pinterest/Goodreads

*Blog tour

*Line up guest posts on other blogs (think, “Adjacent fans”)

*Media page on website

*Make announcement with buy links to mailing list, via newsletter

*Author Page on Goodreads, add my book

*Author Page on Facebook

*Author Page on Amazon

*Launch Page on Slideshare

*Request reviews from reviewers

*Post reviews on website

*Pay for a promotion on BookBub, Beezeebooks, and ShelfLife

*Enrol in KDP Select

The list of possibilities can be endless.

Have you started wrestling with the beast of self-promotion? Any tips to share? Had any horror stories en route to finding your best Marketing Model?

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Talk to you later.

Keep on Creating!

Yvette K. Carol

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‘Focus on craft; not marketing and promotion. You can’t promote crap. The best marketing is a good story; better marketing is more good stories.’ ~ Bob Mayer

‘Treat writing like a hobby and you will receive nothing but the fruits of a hobby. It’s a vocation. Honor it as such.’ ~ Owen Egerton

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Subscribe to my Newsletter by emailing me with “Newsletter Subscription” in the subject line to: yvettecarol@hotmail.com