Posts Tagged ‘books’

It’s time for another group posting of the Insecure Writer’s Support Group! Time to release our fears to the world – or offer encouragement to those who are feeling neurotic. If you’d like to join us, click on the tab above and sign up. We post the first Wednesday of every month. I encourage everyone to visit at least a dozen new blogs and leave a comment. Your words might be the encouragement someone needs.

Every month, the organisers announce a question that members can answer in their IWSG Day post. Remember, the question is optional!!!

InsecureWritersSupportGroup

OPTIONAL IWSG Day Question: What do you love about the genre you write in most often?

Writing fantasy for children is a not exactly a hot genre. It’s difficult to do well, and as Terry Pratchett once said, there’s always been this ‘cloud of disapproval around the fantasy genre,’ as if it’s somehow the second cousin of more serious or entertaining popular fiction.

‘But some of the reasons are easy to see. The sheer torrent of the stuff for one thing. The telling and retelling. All those new worlds and eternal heroes.’ Yeah, I get it, too. Even for me, fantasy can get annoying, and yet, I can’t deny the draw. It’s what I loved to read as a child, and it’s what I love to write now.

Who cares about being cool or trendy?

For most of my thirty-five years writing for children, I’ve been writing “fantasy animal tales’ and they’re even less of a hot topic than pure fantasy. Yet, the roots of fantastic tales about animals, especially talking animals, go back to our very first oral traditions of storytelling, as far back as 600 B.C. and the time of Aesop.

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Why does this particular niche appeal to me? Kate de Goldi said once ‘writers always have their story, their palette, driven by something they find interesting that they can’t explain.’

I feel the answers lie in childhood.

I look back at my past, and I think I was a total nerd. Oh, the joy I used to get from reading a new book. To visit the library and get new books for free seemed such a delicious and exciting power to have. What to read? The choices were endless.

As a young child, I recall the impact of unexpected bliss I felt on the day I opened Finn Family Moomintroll, by Tove Jansson, and read ‘Chapter 1. In which Moomintroll, Snufkin and Snif find the Hobgoblin’s hat; how five small clouds unexpectedly appear, and how the Hemulen finds himself a new hobby.’ It was a profound moment.

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I was immediately transported somewhere else. I flew away to a far more fascinating place than my powerless world, as a small child growing up in the urban landscape and a working class family.

Pure fantasy seems to deal in the fulfilment of desire, the yearning of the human heart for a kinder world, a better self, a wholer experience, a sense of truly belonging, wrote David Pringle.

Through these fantasies I read: the Moomintroll series, and the Chronicles of Narnia, the ghost stories, myths and legends, I escaped through their portal, to lands far away, where exciting magical things happened that matched the limitlessness of my imagination.

These books made my childhood more wonderful and alive.

When I first approached writing fiction for children, it was natural to reach for the subject matter which intrigued me as a young person, the genre of animal fantasy. That’s where the heart lay. It was as simple as that.

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I think it was Thoreau who coined the famous advice for writers ‘know your own bone.’

It was writer/teacher, Kate de Goldi, who said, ‘Your idiosyncratic fascination is why you were made and set here.’

In other words, in order to be true to who we are as writers, we have to find the courage to follow what truly moves us, to write what our hearts sing to read and what lights us up inside. That takes undeniable courage, to dig down to the core and come up with one’s raw innermost truths, and then own them.

I used to be ashamed of my genre. I did a lot of writing but not a lot of submitting. When I did submit, I got responses like, “no one’s buying fantasy,” or “no one’s interested in reading about talking animals.” So, I submitted less often until I stopped altogether.

That’s where self publishing is king for authors like me, who write in less than popular genres. We don’t need a nod from the gatekeepers anymore to see our books in print. We nerds can say, “I’ll publish fantasy animal tales if I want to.” And, “Nerds rule!”

What do you love about the genre you write in?

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Talk to you later…

Keep Writing!

Yvette K. Carol

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When she is most lucky, the poet sees things as if for the first time, in their original radiance or darkness: a child does this too, for he has no choice. Edwin Muir

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Over the festive period and summer holidays this year, I’ve been getting out more socially. My oldest friends finally managed to prise me out of my writer’s cave. I get so intense about my work, that it’s actually quite a relief to take a minute off and be reminded to cut loose again. When a girlfriend I hadn’t seen in thirty-five years, turned to greet the rest of us old high school mates, as we arrived in the bar last night with, “Right ladies, it’s time for cocktails,” you know it’s time to party.

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Now that my friends and I are into our fifties, the conversation topics will always include stories of our children and aging parents. Romy Halliwell put it best when she said; Middle age is that time in life when children and parents cause you equal amounts of worry.

Yet, there is great comfort and surcease to be had by sharing these stories of anxiety. We hear tips, we gain new ideas for how to do things.

Each event has been a lot of fun! It’s nice to see everyone again and catch up.

At the same time, I approach social events a little differently to other people. As a writer, I absorb lots of details, and a party is like being bombarded with information. Israeli author, David Grossman, once said, ‘Telling your secrets to an author is very much like hugging a pickpocket.’ That’s a great analogy. I come home from social events loaded with ideas and voices and colours, enriched with the minutiae of people’s lives.

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The conversations have covered all the important bases, too: we’ve discovered one another’s current home locations, marital status, and career situations.

There is one subject however, which I try to avoid at all costs. Money. The stark reality for the majority of authors, is that they will never recoup the production costs, let alone make a living out of writing fiction.

From what I understand, very few fiction authors do.

When talking about the subject of money, I always think of a friend who collaborated with us on the Kissed by an Angel anthology. Ellen Warach Leventhal. Ellen said that, during an author visit to an Elementary School in the States, this was her favourite response from a fourth grader: “You work hard, you don’t know if you’ll ever get paid for it, and you aren’t rich? Man, not sure I want to do that.”

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Or, I remember picture book creator, Don Tate’s recent Facebook post, which said, ‘Book birthdays are exciting but, let’s face it, they’re quiet. After many years of hard work, a book is finally available for sale. There are no trumpets. There is no confetti. Heck, there ain’t even no money. So, I like to make my book birthday’s as special as possible.’

Good on him, for throwing a big shindig to celebrate every book, and for being honest about this business.

A top tier of authors do make a fantastic living, and there is good money to be made. The rest of us have to slog it out for the sales. Like most authors and artists I know, I have to maintain a whole variety of other income streams, in order to survive.

Therefore, when I go out socially, and I’m making conversation with old mates, it gets awkward when everyone is comparing “what are you doing now” stories.

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My tale of hard won self-published books comes across sounding pretty weak, even to my ears, alongside the dizzying career heights of my professional female friends.

After listening to their stellar achievements I heard myself saying, “Producing a book is a lot of hard work.” “I need to sell a hundred books to get my first royalty cheque.” Somehow, it didn’t sound quite as glamorous!

Then, I thought of the letter left by Holly Butcher, the twenty-seven-year-old with cancer, which I read on Facebook today. She said of our worries, I swear you will not be thinking of those things when it is your turn to go.

This reminded me about to get real about what matters.

Last night, instead of trying to compete with success stories, I concentrated on sharing with my friends how much fun and fulfilment I get from writing fiction for children. Do what makes your heart sing, right? In the end, that’s what really matters.

Is your profession your passion in 2018?

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Talk to you later.

Keep Creating!

Yvette K. Carol

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‘I’d rather sing one wild song and burst my heart with it, than live a thousand years watching my digestion and being afraid of the wet.’ ~ Jack London

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Any book that helps a child to form the habit of reading, to make reading one of his deep and continuing needs, is good for him. ~ Maya Angelou

When I was small, our father used to read us a bedtime story every night. My brother and I would lie in our beds after all the bedtime rituals had been done. We’d yell, “Ready!” and dad would come down to sit in our room and read us the next precious pages in whatever book we were reading. He read us the classics, Wind in the Willows, The Water Babies, The Jungle Book, Treasure Island, and Robinson Crusoe. We grew up with a love for stories.

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It is as writer, Sage Cohen said, that we ‘come into this world hard-wired for the repetition of sound, rhythm and pattern in language. Before we can even speak, we delight in recognizing our own experience and learning about those unlike ours through the stories we are told.’ There is a primordial response of satisfaction to hear a good story, and for the writer it is the same joy to write one.

When you start out as a book lover who turns into a children’s writer you are deeply connected to the meaning and purpose of fiction. Michael Morpurgo said, ‘It’s not about testing and reading schemes, but about loving stories and passing on that passion to our children.’ We write because that love still lives and resonates inside us. Writers'_Week_Kate_de_Goldi_Adelaide_Festival_medium

We can still remember the special hushed feeling, like we had entered a cathedral, which we had as a young person every time we opened a book and stepped inside another world. We can still remember some of the tales and how we felt.

As author, Kate de Goldi once said, ‘We still remember readings that acted like transformations’.

I took a couple of writing for children courses with Kate de Goldi. I was struck when she said that she ‘never writes about or for children. I write for the once and always child in myself.’

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I related to that idea and I let rip, writing what the wild little girl inside wanted to say.

The danger for me, as an introvert, is that I can go far into my own world and lose contact with people. It’s easy to become distanced from the reading audience.

Yesterday, I was pried out of my bunker by well-meaning friends and forced to go to a Christmas party. I trooped along with an eye on the clock. Yet, the most extraordinary thing happened. I had the experience of meeting my first “fan.” Blake is the 8-year-old grandson of a friend. He happens to be a voracious reader, bless his soul, who ‘devours books’ as his grandmother put it.

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Blake had read my first book, The Or’in of Tane Mahuta, and had been waiting for the sequel. When I gave him The Sasori Empire, he carried it with both hands, staring all the while at the cover. He walked straight to a chair, sat down and started reading. When I left the party two hours later, Blake was still reading.

I could have wept. This experience was revelatory for me. I saw with my own eyes, a child who loves to read, diving headfirst into my world. A child who was engrossed in my story.

This simple situation took me out of my “shoes” as the author and put me into the shoes of the “reader.” I felt the responsibility to do justice to the world I’ve created, and to honour the needs of the reader, to deliver the best story I can.

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It had the singular effect of realigning me with my writer’s oath. I was reminded that once one has taken the reader on a journey, the responsible author ushers them safely home to a satisfactory conclusion. I recalled the pinkie swear to resolve all the questions and storylines raised.

Seeing that precious beautiful young reader deep into his book, (my book!), reminded me that my pen is a direct conduit to young readers’ hearts and minds. I have a duty to him and to all young readers to do the best I can. These years of reading literature will be some of the best and most exhilarating of their lives. I have to raise my game to be worthy of the challenge.

What a gift. And, just in time for Christmas.

That’s the New Year’s resolution sorted! Have you ever had a situation which made you remember your reader?

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Talk to you later.

Happy Holidays!

Yvette K. Carol

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‘The poet’s, the writer’s, duty is to write about these things. It is his privilege to help man endure by lifting his heart.’ ~ E.B.White

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Subscribe to my Newsletter by emailing me with “Newsletter Subscription” in the subject line to: yvettecarol@hotmail.com

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It’s time for another group posting of the Insecure Writer’s Support Group! Time to release our fears to the world – or offer encouragement to those who are feeling neurotic. If you’d like to join us, click on the tab above and sign up. We post the first Wednesday of every month. I encourage everyone to visit at least a dozen new blogs and leave a comment. Your words might be the encouragement someone needs.

Every month, the organisers announce a question that members can answer in their IWSG Day post. Remember, the question is optional!!!

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OPTIONAL IWSG Day Question: As you look back on 2017, with all its successes and failures, if you could backtrack, what would you do differently?

What a great question! This is the perfect time of year for reflection. Yet, I’ve been so busy, I haven’t had time to look back at all or get any perspective. November was a rush from start to finish, and so I’m going to post the December question early  and get a head start. I appreciate the prompt to pause, take a minute and think about it.

Things lately have been great, but the start of the year was rocky and hard going. I went through a self-publisher’s nightmare.

I went Indie in 2015, publishing my first book, ‘The Or’in of Tane Mahuta.’ The first volume in the Chronicles of Aden Weaver series was relatively painless, using the services of a local company, BookPrint. They did all the layout and formatting and cover design for me and being local, it was easy to work together.

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At the beginning of this year, for the second volume in the Chronicles of Aden Weaver series, ‘The Sasori Empire,’ I decided to try a new route and use Createspace services. Everyone had spoken highly of them, and I thought they would be a viable alternative, as well as being more cost effective.

It ended up turning into a six month comedy of errors. It ended up costing me double when I had to withdraw my book from Createspace and get BookPrint to finish the job. It ended up making me ill with stress and worry.

I wrote a blog past during that time, ‘Quit or Stay’ post, and Kristen Lamb responded, ‘Life knocks us down, but that’s just life. The getting up? All on us.’

It encouraged me to hear from my idol. I remember I took great heart from the stirring poem Kristen put me onto in her response, How Did You Die? By Edmund Vance Cooke:

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The harder you’re thrown, why the higher you bounce;

Be proud of your blackened eye!

It isn’t the fact that you’re licked that counts, its how did you fight — and why?

Death comes with a crawl, or comes with a pounce,

And whether he’s slow or spry,

It isn’t the fact that you’re dead that counts,

But only how did you die?

The warrior girl in me cried, HUZZAH!

I knew Kristen was right. You have to have skin in the game. And you have to be cool when you get popped in the nose. Emboldened, I fought on. I finally triumphed, and five months later than scheduled, in collaboration with BookPrint, I produced a truly beautiful tome.

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Looking back, what I would done differently in 2017 is listen to my gut. Early on in the piece, I began to get the feeling that this was hopeless. Early on, I had feelings of dread. I didn’t listen to them.

Looking back, what I would done differently in 2017 is listen to the little inner voice, which was saying, ‘don’t spend anymore.’ I didn’t listen. I told myself I’d already committed to online publishing and there was nothing I could do, which was ridiculous, because in the end it cost me twice as much as book one.

Looking back, I think, If only I had listened to myself and honoured those instincts at the start, I could have saved myself a lot of grief.

Once I took the project to BookPrint, everything began to take off from there. The book launch was a success. We celebrated and toasted ‘The Sasori Empire’ and I really did feel triumphant. I guess there’s always that. A victory hard won is all the sweeter.

Looking forward to 2018, I intend to honour my instincts a lot more. I intend to listen to my little inner voice. I intend to pay heed to my gut. That’s the New Year’s Resolutions sorted!

What would you have done differently looking back on 2017?

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Talk to you later…

Keep Writing!

Yvette K. Carol

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 Oh, a trouble’s a ton, or a trouble’s an ounce, Or a trouble is what you make it, And it isn’t the fact that you’re hurt that counts, But only how did you take it? ~ Edmund Vance Cooke

 

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‘For me and most of the other writers I know, writing is not rapturous. In fact, the only way I can get anything written at all is to write really, really shitty first drafts.’

– Anne Lammott

Once the initial edits of your ‘shitty first drafts’ have been done, you get into a deeper level. For me, this is when hope starts to form that all is not lost, or as author, Tee G. Ayer put it, ‘Me while writing: This is drivel. What am I thinking? It’s worse that horse poo. Me while revising: This is surprisingly good. Better than I thought it would be.’

Once you wade into the revision, you start to see the potential.

At this stage in the editing, it can feel like weaving the words. One goes from the beginning to the end of the story, and then back to the beginning again over and over. The task for the writer is tightening the strands: to link thought processes, plot and sub-plots, deepen the characters, flesh out the scenes. As you go through to the end and then back to page one again, the picture slowly forms. The content draws together and takes shape.

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Last weekend, I finished the fourth pass of my book, ‘The Last Tree,’ which is the final book in the Chronicles of Aden Weaver series, and the analogy of the weaver above came to my mind. It reminded me of one of my early illustrations in which I depicted a character I called ‘The Woman at the End of the World,’ who knits the planet the characters lived on. As a writer, I feel I am doing this same function; I knit the words, one after the other, they take on a newer denser mass and richer substance, they start to form a living, breathing world.

I showed chapter one of my book, ‘The Sasori Empire,’ to good friend, author, James Preller. It’s a chapter in which Aden’s stone is tested and proved fake. In his reply, James gave me some terrific advice which is also helping me with writing the next book. He helped me understand why we elaborate for the reader. It’s something I alluded to in the previous post, Breathing Life into your Story, that thing of teasing out the scenes moment by moment, for the maximum impact. Here is an excerpt:

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You could slow down, spend a little more time. It’s not enough to just name names. So the stone moves. Was that the extent of the test? A little anti-climactic, because I’m not sure what’s at stake? I guess my point is that with all the mythology here, is that if you move too quickly my mind gets muddled. By bringing us closer to Aden, by having his thoughts help us understand what’s happening, we learn.

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My mind is the type of thought processor which likes to know the why of things. Knowing that as I develop the material, I’m seeking to elucidate context and the stakes, and help the reader get inside the characters’ heads serves to guide me.

I work at my loom spending more time, giving more detail, and all these things have the effect of bringing the reader closer to the hero, which is the ultimate goal.

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One has to be prepared to put in the hours. I heard myself telling my nephew this week, “When you sit writing from 6 a.m. till midnight, you need to take breaks.” And I thought, wow, this is really hard work. I do have to take regular breaks for my eyes from the computer as most people recommend, to prevent eye strain.

Yet, when you have a passion for something, you are driven to go far beyond what is normally possible. There is extra energy available. Or as Charles Bukowski put it, there is no other feeling like that. you will be alone with the gods and the nights will flame with fire.

My weekend always starts here, with my blog post first. Then, will come the long hours aforementioned, for two days I’m ‘alone with the gods,’ until my children return home again, when my creative powers become dormant for the week and go into raising my boys instead. My time off, my respite, is spent writing every minute I can squeeze into the days. It is such a joy, writing refills my cup until it runneth over.

How about you, what are you creating? Have you ever felt you were weaving your story?

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Talk to you later.

Keep on Creating!

Yvette K. Carol

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“A reader lives a thousand lives before he dies,” said Jojen. “The man who never reads lives only one.” ~ George R. R. Martin. A Dance with Dragons

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A story comes alive in the reader’s mind. You use the sole medium of the word to get the story from your mind to the reader’s. It is the wonder of writing to create something out of nothing. Every story started with just an idea in someone’s head. Isn’t that a fantastic concept? ~ Bob Mayer

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Yes, it’s a great concept. Yet, how do you bring a story to life?

I’d like to share a technique which has helped me.

Whenever I start working on a new story or writing project, I always feel as if the prose is “dead on the ground.” It is cold and lifeless. Nothing about the piece makes me want to pick it up. In fact, I make excuses not to work on it.

But, I don’t take no for an answer. I’m a beast of a taskmaster. I force my butt back in the chair and make myself work whether I like it or not. When you’re an Indie the buck stops here. Even if I’m only sitting at my kitchen table wearing trackies and slippers, I must knuckle down and put in the hours and hours and hours of effort at the computer. Period. Or a book will not result.

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Producing a novel is like giving birth. My friends and I laugh about the analogy at Toastmasters, and I even gave a speech about my fourth baby (being my first book). Yet, the analogy is more than apt. It perfectly illuminates the process of creating art.

I have to put in the grunt work. I spend hours at the computer hacking away paragraphs, shooting lurking “little darlings” (or favourite bits). I endure the Herculean labours of editing and refining words. I start to shape the miasma of words into something resembling a reasonable story. I add and subtract. I constantly have to add fresh words in order to have to have stuff to take away again. It’s a gentle and sometimes not so gentle method of agitation similar to the way an oyster grows a pearl.

Then, comes the magical part, where the action of writing fresh copy slowly brings the prose to life and animates it.

About five years ago, my good friend, writing buddy and editor, Maria Cisneros-Toth, and I started working together on my first book, The Or’in of Tane Mahuta. Maria has taught me a lot about the craft. I remember she would stop me at certain times and ask me to go back and rewrite a scene with a view to slowing the pace. This is one of the best bits of writing advice I’ve ever received.

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Maria’s advice: ‘Take the exciting, pivotal scenes. Slow the pace. Tease out what happens, moment-by-moment, really let us experience everything.’

When I re-read my book now, the slow scenes are the standouts. This has proved a real turning point for me as a writer, because I understand the visceral impact we can achieve, just by altering the tempo of the way the tale is told.

When I started working on the third book in my series, The Chronicles of Aden Weaver a few months ago, I felt as though the rough draft was “dead on the ground.” It was cold and inert. Nothing about the piece made me want to pick it up. I made a couple of obligatory rounds of editing, but, my heart wasn’t in it. I was merely “doing the rounds.”

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Two weeks ago, I began the process of teasing out the key scenes. I once again accepted Maria’s original challenge. I began to take the most dramatic parts of the novel and slowed the pace right down to include the minutiae.

To my delight, before my eyes, the copy began to perk up and come to life. The prose became warm and vibrant. There was energy there. The characters came alive in my imagination. I now find myself in the happy place of being drawn irresistibly back to work on the story. That’s when I know we’re on the right track.

I must continue the good work and edit the copy until the story is fully grown, matured and strong enough to hold its own in the world. What an honour! What a privilege to be a writer parent.

What about you? How do you bring your worlds to life?

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Talk to you later.

Keep on Creating!

Yvette K. Carol

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Storytelling is really one of the most wonderful things about human beings. And some of us get to be lucky enough to also be the storytellers. ~ Bryan Cranston

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Subscribe to my Newsletter by emailing me with “Newsletter Subscription” in the subject line to: yvettecarol@hotmail.com

Are you a Pantser? An author who writes by the seat of her pants? If you are, then you’ll be familiar with the process I’m currently stuck in as a writer. I am on the third pass of editing the raw material for my third book. I am therefore stuck in a phase of self loathing and hate of the material. It seems nothing works, nothing is making sense. I just have a jumble of words—pretty good words—some of them pertaining to my characters, some of which resolve the storyline, however the plot is a mess.

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I remember with books one and two going through this same stage. It’s an utter headache. You waste a lot of time feeling badly about the story and thinking, I’ll never get the structure sorted out. You know the dynamics of structure in your head as well as the back of your hand and yet, somehow it still remains elusive. It’s like trying to overlay the blueprint after the building is erected: it seems too large, too big of a job; you feel you’ll never be able to do it.

The only cure? I reassure myself as I pace the hall at night, that I went through this nasty valley of shadows before and survived. I’ve weathered this doubting dark night of the soul before and ended up nutting out killer plots. “You can do this,” I tell myself.

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As it was with the last two books, it will be the same with the third. It is the pantser process of editing and the attrition of editing over months of time, which moulds the material into something that works so well it surprises you. You discover little gems of clues of events to come which had been foreshadowed in the genesis draft you didn’t even realize were there, that only make sense once you reach the final stages of development. That’s when the delightful prickle of hairs goes up on your arms and you realize you’re dealing with ordinary magic. It’s part of our job as authors. It’s almost like a trade secret among artists. There is this ephemeral joy of joining forces with the Divine that is like sweetest nectar. Nothing else can touch this secret garden. It is nirvana, the wordless ecstasy of inspired endeavour.

by Gary Cook

I’ve long said, “Everyone needs a creative outlet.”

I truly believe this with every atom of my being. Criminals in prison, sick people in hospitals, people with depression and other anxious disorders, everyone should be given the opportunity at least once to discover the creative outlet which fits with them. Given tools and time to develop their creativity, a lot of people flourish. A friend who works with a tetraplegic said she was a sad case and yet, once the girl in the wheelchair started going to a weekly art class, her life changed for the better.

When you create something from nothing, you feel yourself part of the miracle of life. It gives your life the inner compass of purpose.

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As a writer, the alchemy of the words you choose serves to clothe the divine impulse and give it form. These scratchy black and white marks convey the universe, a word at a time. And then all the perspiration, anguish, questioning, tears and sheer graft that also goes along with the creative process is worthwhile.

Yesterday at Toastmasters, the question asked in Table Topics (speakers are given a topic and asked to speak spontaneously for one minute) was “If you had not been born, what would be missing from the world?”

If I had been chosen to answer that question, I would have answered, ‘my three sons and my books.’ All of these beings are my legacy and will live on long after I’m gone, doing good in the world. What a wonderful, marvellous, blessed thing.

Do you have your creative outlet up and running yet? If not, why not?

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Talk to you later.

Keep on Creating!

Yvette K. Carol

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I believe that people who are attracted to a life of writing have an incredible opportunity to transform and transcend the events of our lives, finding a resonance of grace simply by writing something just right. ~ Sage Cohen

 

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For me, the truly hardest part of being a modern author is the marketing.

How do you cover your bases as an Indie with limited time and budget?

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For a start, you must do every job you can do, yourself. You hear seasoned authors warn debut novelists, ‘the effort is only just beginning.’ For good reason. Be prepared to dig deep.

On September 20th of this year, I self published, The Sasori Empire. I’ve poured hours into the marketing. Yet, there’s a seemingly endless list of more to be done. I feel the constant pressure like hot breath on my neck, the inner voice reminding me of the countless avenues of marketing which I have yet to employ. There are the latest marketing books to read, and videos to watch on YouTube, social media sites to join, bloggers to visit and palms to grease.

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Paul Rand, president of a major marketing firm in Chicago, said, “Word of mouth is the fastest growing sector in all of advertising.”

How does the stay-at-home mum and Indie author harness the power of “word of mouth” advertising?

There is no sure-fire way of generating “word of mouth” advertising other than doing your part to create a large enough digital footprint and amp up your EP (or digital Extended Presence).

Build a website. Start a blog. Create profiles in the usual places: Goodreads, Twitter, Facebook, LinkedIn, Snapchat, Instagram, Pinterest, YouTube and Slideshare.

Do the usual rounds of guest blog posts, school visits, author talks, YouTube videos, book reviews, tweets, and book trailers. Additionally, marketing can involve speaking at conferences, book tours and running workshops. You can start a critique group, join a book club, write a newspaper or magazine column, contribute to community blogs or groups (like those over on Wanatribe), join writers organisations, or participate in interviews.

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Some Indie writers have found fame by tapping into the market for short fiction, and releasing their work in serial form, drip feeding a chapter at a time on their blog or website. This week, a local Kiwi writer sold the movie rights to her debut novel, after gaining popularity through the serial fiction platform Wattpad.

It’s necessary to build a community of friends online, email lists, and connections. It can be worthwhile networking by haunting the chat forums on LinkedIn and Google circles.

Primarily it’s vital to tinker with the SEO of your book, check and double check the marketing copy that goes with your book. Make sure it’s doing the job. Test and tweak how everything is performing by monitoring your status as some experts do, by keeping tabs on your conversion rates on Amazon.chrismcmullen

How does the Indie author do it all?

An Indie author wears all the hats, and the stress of promoting your work is white noise in the background which never fully goes away.

While life goes on: the next book needs to be written, the children raised, the work done, the garden/property maintained and at least a little reading is necessary.

What I do is compromise. I set aside time to write, time to promote, and I also let myself have time to play on Pinterest or Facebook. Everyone needs to goof off now and again in order to keep working. Also, if you can, delegate jobs where possible.

It’s a balancing act every day.

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How does the Indie stay sane?

This week, my critique partner, Maria Cisneros-Toth said adding her YouTube videos to her website had attracted more traffic. I thought, I’ll add videos to mine. Another friend said he was adding a “Facebook shop” to his author page. I thought, I’d better set up an author page too. There is always more graft to be done when feeding the maw of book marketing.

But, you know what, it’s doable. I’ve learned I can live with watching less television during the week in order to tick more jobs off my list. I make more meals at home. I can do at least one thing a day to promote my book.

The other day, friend, author and artist, Teresa Robeson, sagely said, ‘Just rest assured that no matter what you decide, it’s okay. It’s not a matter of life and death. It will all work out either way.’

True. Sometimes you need a reminder from a friend to chill.

Equilibrium is the right attitude to cultivate. A calm mindset is paramount. It’s vital to get the work done while also remembering to savour the in-between! Work is work. Yet, it’s the lulls between the waves, the quiet moments, the soft silence in the sun of an afternoon, these are what make the business of life worth living.

How do you handle marketing your work? Any tips?

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Talk to you later.

Keep on Creating!

Yvette K. Carol

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But, you are marketing by word of mouth every time someone reads your post. You’ve got about 5 seconds (or 140 characters) to capture attention. Make sure each message you send builds your credibility. ~ Gina Burgess, Author’s Community

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For he does his work alone and if he is a good enough writer he must face eternity, or the lack of it, each day. ~ Ernest Hemmingway

When you are “post book,” you exist in this strange no-man’s land where you’re not sure what should happen next, but in your secret heart-of-hearts, you’re hoping for applause in some form, hopefully financial.

What nobody can really prepare you for, when you start out as an author is the great echoing silence of self publishing.

A novel requires burning the midnight oil writing the story, and questioning every word, every sentence. After having put “bum-in-chair” for days upon weeks, after suffering the agonies of self-publishing, and the indignities of self marketing, to cross the finish line and release your fiction upon the world, it’s natural to expect reward. It’s natural to want to hear some noise in response.

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There are more books being published every day now than at any other time in our history.

To gain traction, many motivated Indies will ask their “street teams” and friends to share about their release, to write reviews, to generate buzz in various ways. If you don’t dance up a storm, your books don’t sell, you might not be paid. Apart from that self-generated sound, however, there is nothing.

When I put out my first book in 2015, there were some lovely messages on social media from friends and well wishers. Apart from that there was…s i l e n c e. A great white-washed, sound proofed wall of nothingness.

Silence is something we’re not used to these days. In our hyper-connected present, we expect reactions to our every move. We wait with our self worth balanced on likes, loves and comments and shares. We’re conditioned to feedback.

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As yoga-teacher and author, Claudia Altucher said, I find that ultimately there is a little side of me that still clings to the idea of being “chosen” (by a publishing house).

Any writer can relate. With the first book, there’s this great hope of being “discovered.”

“How are things going with your book?” asked well-meaning friends. “Have you sold many?” The mythology goes, all you need do is release work in order to get paid, to get recognition. The truth is the majority of self-published authors will sell less than a hundred copies.

Few authors write a second novel and even fewer a third once the fiscal realities become apparent. After an author visit to an Elementary School in the States, author, Ellen Warach Leventhal, said her favorite response from a fourth grader was, ‘You work hard, you don’t know if you’ll ever get paid for it, and you aren’t rich? Man, not sure I want to do that.’

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The first book is like a trial by fire. If you walk through that flaming doorway without getting burnt, then you carry on writing but as a cleansed, reduced version of oneself with revised expectation.

Nick Ripatrazone’s sage advice to the author is, Share your work, but don’t wait for likes and retweets and mentions. Get off your phone. Get back to your desk.

I read somewhere, the traditional reaction to a book being published at any other time in history has typically been little to none. Authors wrote and released books and went on with their writing. They didn’t expect a parade.

In our digital present, it is easy to forget that silence has always been the most common response to literature and art. ~ Nick Ripatrazone

After I published my debut novel, ‘The Or’in of Tane Mahuta,’ (http://amzn.com/B015K1KF0I), I started developing the next story in the Chronicles of Aden Weaver. The narrative unfolded and it drew me into another world, where I got lost in the creativity. The firestorm was therapeutic. I remembered the most important thing was the art itself.

I understand now why authors advise to get on with writing the next book.

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I published ‘The Sasori Empire,’ (http://amzn.com/B075PMTN2H) last week. This time round, I experienced it differently, with more realism. I didn’t expect mega stardom or even a conversation.

I was ready for the normal silence that surrounds any newly-released work.

I discovered it takes a certain amount of surrender. And, faith, that I can survive the fall. I was prepared for the sudden drop-off of adrenalin and commitment that follows on the heels of each book birth. I’d already bought the chocolate bars. I pampered myself with treats.

My process seems to have settled into a pattern of write-edit-publish-rest-repeat. I relaxed for two days after the book launch. I listened to music, weeded the garden, and I did some baking. For a minute, I thought, I’m free!

Now, I’m writing book three, the final book in the series, ‘The Last Tree.’

How do you handle the silence post-book?

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Keep on Creating!

Yvette K. Carol

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Cherish yourself and wall off an interior room where you’re allowed to forget your published life as a writer. ~ Lan Samantha Chang

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The Or’in of Tane Mahuta

Book One, the Chronicles of Aden Weaver http://amzn.com/B015K1KF0I

The Sasori Empire

Book Two, the Chronicles of Aden Weaver http://amzn.com/B075PMTN2

Launching your first book is like delivering your first baby. There is great cause for much celebration and rightly so, as no one knows other than other authors and publishers, the extent of effort, money and concentration it takes to deliver a fully-formed book into the world. You cross that finish line as a debut author and you throw a party with catered food, fancy decorating and elephants, and you dance till dawn.

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The second book, like the second baby, tends to be a quieter affair. You’re more tired this time round. Your hands are fuller. You take fewer pictures. You have two novels to be responsible for and yet, there is also the third story to write.

At the same time there are the same rounds of media sites which need updating, interviews, and online conversations to be had and bells to ring in order to publicise your new creation to the world. The dreaded self-marketing engine that the Indie author needs to kick into overdrive must work overtime now on promoting that book to the world.

And, sometimes, this conflict of interests can call for new solutions. Enter, the mini-launch. I don’t know if this is a “thing” already, but if not, I’m making it one.

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For the celebration of The Sasori Empire (http://amzn.com/B075PMTN2H), the second novel in my upper middle grade series, the Chronicles of Aden Weaver, I wanted to commemorate the moment and have a party.

The trouble was, I had expended so much time and energy on producing the little dickens that I had nothing left to give. All I wanted to do was recline on a beach in Fiji and sip a cocktail, there was no way I was going to rev up the engines for a massive party as well. So, I hatched the idea of the “mini-launch,” essentially the smallest version of a book party you can have.

~ Here’s how ~

Venue: The first thing is where and when. I simply requested to add the launch of book two into the mix of a get-together I already go to each week, in this case, my local Toastmaster’s meeting. Cost: $0. (Apart from the annual fee, which I would pay anyway).

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Invite list: That way, I didn’t have to worry about people turning up. I knew the crowd of people would be there and they were my friends. You could do the same with your book club or critique group. I also invited one or two other people as guests.

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Catering: I paid a friend who is a baker to make two dozen mini cupcakes. Cost: $20. I bought a bottle of bubbles and a bottle of freshly-squeezed orange juice. Cost: $24.

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Decoration: VistaPrint helped me create two personalized signs. They have the same legend on both sides and plastic stands and only cost $50. A friend donated the dragonfly tablecloth.

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Agenda: When you make your book launch part of an established club meeting, you don’t have to worry about figuring out an agenda or writing the script. All I needed to focus on was writing and learning my speech. At the end of the meeting, the Toastmaster announced that I would be signing books and we broke open the bubbly at that point. I signed and sold my first box of books, and had interesting conversations with would-be authors.

 

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Photos/video: I took along my own camera and tripod. I shoulder-tapped a friend on the day and asked if she would press the record button when I started speaking. And I did the same with the camera after the meeting, getting various folks to take photos. I got a very serviceable video of my speech and some nice pictures of the occasion. The whole thing took an hour and a half. It cost under $100. Whereas my first book launch cost me three times that amount and took double the time.

I’m here to say the mini book launch works. It announces a worthwhile achievement. It sets the book off on its own course in the world with minimum fuss or cost, which is not to say that next time I won’t throw a huge party, it is to say, sometimes when means are limited, there are other ways of commemorating the moment that won’t break the bank.

If you do try your own mini launch, let me know how you go. I want photos!

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Talk to you later.

Keep on Creating!

Yvette K. Carol

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“It does not matter how slowly you go as long as you do not stop.” ~ Confucius

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Subscribe to my Newsletter by emailing me with “Newsletter Subscription” in the subject line to: yvettecarol@hotmail.com