Archive for the ‘Writing’ Category

There is something you find interesting, for a reason hard to explain. –Annie Dillard

Book shelf real estate is tiny. It pays to remember that our book will only occupy a small amount of territory on that prized book or library shelf (if it gets there at all!) so we need to stand out. A number of years ago, I read a magazine article about small business start-ups creating their own symbolism, just the same way big companies choose logos. I wondered, why shouldn’t Indie writers also utilise this tool and create their own logos?

*Reason One: Our brains remember images before facts.

It’s a well-known fact that symbols work on our subconscious, and we humans respond to visual clues. There’s a reason all the major brands always build their businesses around a symbol. Once they establish a logo, the emblem then becomes synonymous with their name.

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*Reason Two: A symbol is a reminder. Logos help readers remember you.

The same way our ancestors carved runes into rocks or hieroglyphs into stone, we can use symbols, as a bridge, an illustrative shorthand, in order to convey our message to the world. An image can say so much more than a word. ‘If you let go of your idea of what you are looking at in the symbol, it will reveal itself as information in the form of knowledge that cannot be read in books. It is a direct knowledge,’ said Gurudev Hamsah Nandatha, in his book, In the Presence of Truth. ‘It is because the symbol, it could be a painting or a spiritual symbol, has an impact on your mind. It’s a reminder.’

*Reason Three: Logos help readers to quickly “recognize you” on the book shelf. They give you visibility.

As an Indie writer, I’m seeking two things: to create good content and to build myself as a brand a reader can trust to deliver a good read. A symbol helps readers young and old remember the story and who delivered it.

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*How to Create Your Symbol

One: Find a relevant form.

When I went Indie to publish my first book, The Or’in of Tane Mahuta (http://amzn.com/B015K1KF0I), I wanted to start using my own logo. The Chronicles of Aden Weaver series is about shape shifters who morph from insect to human. I studied insects and looked at dragonfly wings. Then, I sketched and painted three possible options for a symbol to suit.

*Two: Enlist your readers in helping you choose.

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Others see things differently and can provide a valuable resource for feedback. I started a competition for the people on my mailing list. In the newsletter, I gave readers three options to choose from. I asked them to vote on the best. Each vote was counted as an entry, with the winner getting a free signed copy of the book.

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*Next Step: Stake your claim. Make the symbol your own, by stamping it on your books, your cards, your website, and your blog.

The winner by a majority was this one. I finally had a suitable symbol for my brand.

*Hot Tip: Make sure your logo goes on the spine of your book, where it will be seen.

You can see when I line my novel up with others, the way the publishing houses logos establish turf. At a glance, we know who they are. This is the same connectivity you want to happen in the reader’s brain with your brand when they see your masterpiece.

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I’m publishing my second book through CreateSpace. On the first proof for ‘The Sasori Empire,’ I discovered my logo was missing from the spine. Although I had originally submitted the symbol with the file, it’s possible I may have sent it to the wrong place. When you go through an online publishing service, you must read every instruction minutely, because if your work is not submitted to the company’s specific guidelines, it’s not “received” at all. Therefore, the error lies with you. And, every editing change you make will cost money.

I re-submitted the image via the correct channel and made sure my logo is featured in the correct spot on the cover. I’m saying to the world through my symbol, “I’m here.” This puts a smile on my face.

As an Indie, it’s vital to be happy with how your book is going to look sitting on the shelf, as well as how it reads inside. That way the whole package becomes authentic to you.

Are you smiling about the final look of your book? Ever thought of designing your own logo? 

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Talk to you later.

Keep Writing!

Yvette K. Carol

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There is something you find interesting, for a reason hard to explain. –Annie Dillard

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Subscribe to my Newsletter by emailing me with “Newsletter Subscription” in the subject line to: yvettecarol@hotmail.com

 

It’s time for another group posting of the Insecure Writer’s Support Group! Time to release our fears to the world – or offer encouragement to those who are feeling neurotic. If you’d like to join us, click on the tab above and sign up. We post the first Wednesday of every month. I encourage everyone to visit at least a dozen new blogs and leave a comment. Your words might be the encouragement someone needs.

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Every month, the organisers announce a question that members can answer in their IWSG Day post. Remember, the question is optional!!!

May Question: What is the weirdest/coolest thing you ever had to research for your story?

A colleague from Toastmasters referred to the series I’m writing as “magical realism” the other day, which I thought was a good description. I like to write of other worlds which are nevertheless based on Earth. For the upper middle grade series I’m writing currently, the Chronicles of Aden Weaver, the characters are shape shifting insects. For this, I did research on the insect world, read up on some Maori and Japanese myths, and I read about Albatrosses, and I loved every minute of it.

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When I first started out as a young writer, I used to be embarrassed of my “talking animals stories” because most people, especially publishers at the time, disregarded them. However, the popularity of fantasies about animals can be traced back to Aesop’s fables and beyond. Our fascination with them goes through Greek literature and can be seen echoed in fables from other cultures such as India, through the “beasts as spokespeople” of medieval writers, to Lewis Carroll’s Alice in Wonderland, to The Jungle Book and The Wind in the Willows. It’s a “live” sub-genre of fantasy.

“As a critical term, ‘fantasy’ has been applied rather indiscriminately to any literature which does not give priority to realistic representation: myths, legends, folk and fairy tales, utopian allegories, dream visions, surrealist texts, science fiction horror stories…” ~ Rosemary Jackson, Fantasy, The Literature of Subversion

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As they say in The Ultimate Encyclopaedia of Fantasy, “One of the problems in any discussion of fantasy is to decide just where ‘realistic’ ends and fantasy begins.” In the “variously fashionable sub-type” of magical realism, which is the strange grayish area of literature I inhabit, the realistic aspect of the story is balanced by the fantastical.

English comedian and writer, David Walliams said, “The only limits in a children’s book are your imagination.” This is exactly what I love about writing for children and the magical realism genre; they’re both about that freedom of spirit. I feel the sky’s the limit and that’s the way I want to feel when I write.

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To achieve “realism,” I always do a bit of research for every book. So for this story about insect shape shifters, I read books, articles, watched documentaries about insects. My dragonfly characters have six legs and four wings. I feel that being able to include the facts gives credibility to the world we’re creating for our readers. Realism adds depth and complexity. It locks the reader in so that they can fly with us on our leaps of imagination. They feels safe with us to explore further.

Once your reader knows the facts, you can then build on that basis to amp up the tension when the norm breaks down.

For instance, there are albatross in this series. The albatross is a sea bird and I discovered it nests right on the coast when it comes ashore at all. Armed with this information, I was able to use this one simple fact to anchor and skew part of the story.

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Because I write for children, who may not be aware of certain things, I needed to drop in a line of dialogue or two prior to this scene, to clue the young reader in to the way things should be, e.g. “Albatross should never nest far from the sea.” Then, by placing the enemy chief’s colony of albatross deep inland, far from water, this one simple anomaly gave the enemy compound an eerie, other-worldly, slightly “off-kilter” ambience that permeates the reader’s perception of the place from then on.

Without a doubt, the coolest thing about research so far has been the research itself, learning new things and supplying good sturdy foundations to the fantasy stories I write. It’s part of the work of being a writer and it’s fun!

How about you, what is your favourite part of what you do?

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Talk to you later.

Keep on Creating!

Yvette K. Carol

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Fantasy is the fiction of the heart’s desire. ~ Unknown

 

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Subscribe to my Newsletter by emailing me with “Newsletter Subscription” in the subject line to: yvettecarol@hotmail.com

Or, Editing Woes Noone Warned you About ~

The word “edit” in the dictionary means “to prepare for publication.”

For the author in the last stages of editing their book, the sheer hours spent bum-in-chair can become numbing at both ends of the spectrum.

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You see, no one tells you the truth about the writer’s life, either at school or in the way it’s rendered via popular media. As a kind of public service announcement, I’m happy to give you a “heads up” about the possible woes that lie ahead, if you’re thinking of turning that story in the bottom drawer into a viable commodity.

Here’s what to expect:

Editing Woes #1: Temporary Blindness

Stephen King once said, “Write with the door closed, rewrite with the door open.” There’s a good reason for keeping that office door open. Besides getting other people’s eyes upon your fiction, you need ventilation. You can succumb to writer’s fatigue. After sitting in a room on your own, staring at those dark marching ants across the screen for hours, you stop seeing the words.

Cure: Get some oxygen, head outdoors, look at nature.

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Editing Woes #2: Temporary Book Hate

“The first draft of everything is shit,” so said Ernest Hemmingway. However, given enough exposure to your own work, every other draft of your own precious story will start to annoy you, too. This is a temporary phase.

Top tip: Try not to throw the entire file in the rubbish bin.

Cure: Keep going. Do not give up!

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Editing Woes #3: Temporary Loss of Will to Live

There comes a moment, when you’ve just finished your hundredth edit of your story, and you realize you’re going to have to go back to the beginning and start again, that the apple begins to slide off the cherry.

I had a deadline to reach this weekend, my book needed to be submitted to createspace by April 15th. The material had been worked over so many times, but it still wasn’t done. When I found myself at 6.30 in the evening yesterday, and it wasn’t finished and I still I had to keep editing, I felt weak with stress.

The last yards to publication when you’re an Indie are soul destroying. Every time you think you’ve carved off the last word and discovered the last ill-placed comma, you find yet another error.

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On the fifth “final edit” I just wanted to put down the laptop lid, walk away and pretend none of it ever happened. I felt I could not read those words again.

Top Tip: This is normal. You will want to give up. You will want to curl in the fetal position. Don’t worry; it happens to all of us. It’s like childbirth or passing a kidney stone, it doesn’t matter how bad it becomes, you will get through it.

Cure: Eat treats. I took “feijoa breaks.”

Editing Woes #4: Temporarily Losing Touch with Reality

Yes, this is a common problem they don’t warn you about in writing class. When those sixth and seventh “final edits” take place, usually late at night, and you’re keeping yourself going by drinking coffee and eating sweets, the hours start to blend. One friend said, “it’s like a black hole that sucks time into it.”

This is true. The further you dive into your nitty-gritty polishes, the more hours disappear. When I finally lifted my head last night, I looked around and it was dark outside. The whole day had vanished. I was blinking like a mole, saying, where is everyone?

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Cure: Go be with human people. Exercise. Eat. Drink. Sleep.

The reward is that this really is the last hurdle.

Top Tip: just as with childbirth, it’s all worth it in the end. When the proud author gets to see their story presented in book form for the first time, it makes all the pain of editing worthwhile. The secret is to keep going through the gnarly last part!

At midnight, I had the manuscript, the cover art, a professional headshot, the back cover blurb and three great peer reviews ready to go, and I submitted the whole package to Createspace. I felt immediate relief and joy. Now, I await the first “proof” which is exciting.

But here’s the thing, no work of art is ever truly finished.

As Oscar Wilde said, “Books are never finished, they are merely abandoned.”

I had to choose the point at which to let go. When do you let go? When do you say enough’s enough?

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Talk to you later.

Keep Writing!

Yvette K. Carol

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“This morning I took out a comma, and this afternoon I put it back again.” ~ Oscar Wilde

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Subscribe to my Newsletter by emailing me with “Newsletter Subscription” in the subject line to: yvettecarol@hotmail.com

 

It’s time for another group posting of the Insecure Writer’s Support Group! Time to release our fears to the world – or offer encouragement to those who are feeling neurotic. If you’d like to join us, click on the tab above and sign up. We post the first Wednesday of every month. I encourage everyone to visit at least a dozen new blogs and leave a comment. Your words might be the encouragement someone needs.

insecurewriterssupportgroup

Every month, the organisers announce a question that members can answer in their IWSG Day post. Remember, the question is optional!!!

April IWSG Day Question: Have you taken advantage of the annual A to Z Challenge in terms of marketing, networking, publicity for your book? What were the results?

Answer: No.

Truth is, I suck at marketing. I remember scoffing a few years back over a writer’s comment on LinkedIn, when he said he wouldn’t be doing any of his own marketing, he was ‘the talent.’ But, since then, I’ve barely done any marketing myself, so who am I to talk? It’s a big failing so I am outing myself, right here.

The reality for all of us as writers in today’s world is that more people are writing and publishing books than ever before in history, and fewer people are reading them. This from John Sargent, CEO of Macmillan: “There are fewer and fewer newspapers out there, and their audiences are shrinking. Discovery is an ever-growing problem. Big titles get bigger, and everything else gets harder and harder to find and sells fewer and fewer copies.”

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Every writer, actor, model, artist, dancer, and musician in the current environment has to sell themselves through social media. We understand how it works and we do our bit to tweet things and share for our friends. Yet, I still have a visceral reaction when someone I’ve been talking to on sm for a while turns around and asks me to buy their book. Just this week, a friend I’ve been talking to and liking posts with, etc, for a year sent me a private message on Facebook asking me to buy her book, and help her book get off the ground by participating in a thunderclap campaign. There’s a part of me that wants to help her as a good person should, and there’s a part of me that’s pissed off with her now. It’s like; she’s betrayed my trust, so I won’t view her connection with me the same way again. I can’t quite get over that feeling of betrayal, and I don’t want to do it to other people.

It’s not that I haven’t tried to tackle marketing.

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Five years ago, I read books on how to market myself as a new author. I started the blog. Tick. I set up my own website. Tick. I joined a bunch of social media sites and started chatting. Tick. I started compiling an email list and writing a regular newsletter. Tick. I made friends with everyone I met and traded details. Tick.

Yet, when my first book, ‘The Or’in of Tane Mahuta’ came out in 2015, not only did I not ask my friends to buy my book, I actually bought sixty copies and gave the books away. I posted packages to the really special friends I’d made on the net, all around the world. I thought I’m not going to make a penny out of this. And, I didn’t.

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*This is not something I would advocate for those writers starting out, who are hoping to make a living out of their work, by the way.

This trait means I can’t quite seem to get over the hump between me as the writer and the speed bump of selling my book to my friends. Lucky for me, profit is not as high on my list of priorities. I go by the adage, when you realize you have enough there’s always plenty. I run a tight ship and I have enough so I don’t need more. I like to measure my success by my personal growth and the good friendships I have made along the way. The online writers community is amazing. My friends are so sustaining and caring. Right now, that’s more important.

I love this life of being a writer, and creating books. I’m editing my second book, ‘The Sasori Empire,’ and the message that comes through towards the end is how important his friendships are becoming to the hero, Aden. Interesting how life and one’s fiction often parallels, isn’t it?

How about you, what marketing do you do?

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Talk to you later.

Keep on Creating!

Yvette K. Carol

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“If you don’t make mistakes you won’t make anything.” ~ Anon

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Subscribe to my Newsletter by emailing me with “Newsletter Subscription” in the subject line to: yvettecarol@hotmail.com

It means that you must set your standards high and create what I call a grinder. You must set up a system that holds your writing feet to the fire, and makes you get better at your craft. ~ James Scott Bell

The journey of a book, from genesis to garden of inspiration takes us through the valley of many sorrows, aka the editing. The time spent refining and rewriting our original work is a long, seemingly never-ending road. As an author friend said the other day, with her work-in-progress, it took her two months to write it and so far, it’s taken her nine months to edit, and she’s ‘still not finished.’

As the famous meme which went around Facebook showed, as new authors, we start out imagining ourselves spending our days in throes of inspirational wonder, running through fields of daisies with stories in our heads. However, the reality is we spend 15% of our time writing genesis draft and the rest of our time editing the beast, trying to tame this monster we’ve created into something presentable we can show the world.

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Stephen King said, ‘what separates the talented from the successful is a lot of hard work.’

Writers need to be prepared to a) get the copy written, and b) amend and polish their words until they can see their faces in them.

I recently finished working on my work-in-progress, ‘The Sasori Empire.’ My critique partners and I had done all that we could do. I sent the story to editor, Donna Blaber, of Lighthouse Media Group (info@LMG.co.nz). I had worked with Donna on my first book, ‘The Or’in of Tane Mahuta,’ in 2015 * http://amzn.com/B015K1KF0I, and knew she was quick and on top of her game. Nine days later, Donna had sent the fully edited paper version of the manuscript back. It really did feel joyous to work with professional tweaks and changes.

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Over the following few days, I transcribed the edits into the manuscript. I liked that sometimes instead of taking words out, Donna had linked sentences together and made them longer. Using James Scott Bell’s analogy of critique being “the grinder,” these edits were buffing those last few rough edges off.

The next step in the process, I sent the new version of ‘The Sasori Empire’ to the proof-reader.

This last round of professional editing will take a few weeks. When I have transcribed those edits, it will be time to submit to Createspace for book design, production and printing.

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But, in the meantime, at this stage in the journey of a book, the work of organizing the launch needs to be done. Peer reviews need to come in for inclusion on the back cover, the artwork finalised, the publishing/printing and cover design lined up. A media page is helpful and can be used across platforms to update all social media sites. For the launch party, there’s the venue, the helpers, the speech, catering, the invitation, and the guest list to organize. This stuff can be a lot of fun, and also a lot of work!

One bit of advice I’d give after having published one book, is to be humble enough to ask for feedback on a sample of your work, tapping into the wisdom of friends who are successful authors.

Prior to launching my first book, last year, I asked a friend who is an established author, if he would read the first page and give me honest feedback. He did. Just those few words from a seasoned author’s perspective helped so much. I made a couple of subtle changes that altered the tone and set the first chapter of my debut novel over the edge.

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I wanted to touch the lucky stone again, as it were. I asked, would you read the first page? He very kindly said, send the first chapter. His response came in this morning; again he made a couple of on point suggestions. He said I was giving too much information too soon, and suggested I let the reader get closer to the hero, Aden. I made a couple of tweaks along these lines and voila, it has transformed the all-important opening chapter to a shade above the level it was on before.

They say it takes many a village to raise a child, well, it takes a small town to produce a good book. My advice?

In the final stages of preparing your baby for the world, get as many eyes upon it and voices involved as you possibly can. It makes a world of difference. Good luck!

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Talk to you later.

Keep Writing!

Yvette K. Carol

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Writing is always this: an adaptation of the sacred into smut. Dragging the divine out of his Sky Chariot and into the human dirt. ~ Chuck Wendig

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Subscribe to my Newsletter by emailing me with “Newsletter Subscription” in the subject line to: yvettecarol@hotmail.com

I saw a picture on Facebook the other day of Neil Gaiman. After a Nick Cave concert, the author was sitting in his chair scribbling in a notebook. And, the image really captured my imagination.

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The accompanying article was about creating healthy limits in order to get the writing done, Embrace Your Boundaries

http://writerunboxed.com/2017/02/24/embrace-your-boundaries/

Author Dan Blank, says, ‘I want to share what I have experienced recently in allowing boundaries to be a part of my own creative work. How boundaries have helped the work, instead of hindering it.’

That’s exactly where my thoughts have been. As a writer, I simply wasn’t producing enough copy. In these times of distraction, we have to carve out our own cave.

Towards the end of January, after blogging non-stop for a few years, I took a writer’s hiatus. It really worked for me. I took a break from my blog, Newsletter, and every form of social media (except for a tiny bit of stalking Facebook). I was immediately productive, at least doubling, if not tripling my former output. On the very first weekend I stopped social media, I completely finished an exhaustive edit. I then finished transcribing the edits of my editor and critique partner, Maria Cisneros-Toth.

In fact, it was so successful, I’ve decided to experiment from now on with blogging and putting out the Newsletter less often. I’ll try blogging fortnightly and putting out the Newsletter monthly. We’ll see how that goes.

Maria said at this stage with her books, she always reads them in different media, on her phone, her ipad and so on. Then, she prints out a copy and reads it on paper.

She said, “You’ll pick up lots of errors you hadn’t seen that way.” The funny thing is, in my thirty five years of writing, I’ve never allowed myself luxuries like spending $20 on a copy of a book just to edit it one time. So, this was a complete novelty to me.

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Do you know what? Printing it out was a time saver. It brought many inconsistencies to the surface. That one edit on paper probably saved me three edits on the computer.

It seems everything becomes clear when you read a story on paper. It’s as if the brain processes the material in a different way. I easily noticed repeated words, favoured ways of saying things and errors in sequence of logic.

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Reading aloud is another effective tool in the editing kit.

With my first book, ‘The Or’in of Tane Mahuta,’ (http://amzn.com/B015K1KF0I) I recorded myself reading to camera. I knew that listening to the prose was a step not to be missed.

For this story, I used a hand-held Sony IC recorder. I read the entire book over three days.

What an incredible tool for editing! It really shows you what’s working and what’s not.

For instance, with dialogue tags, the general rule-of-thumb is you can use ‘said, asked, whispered,’ and, sometimes, ‘added.’ In a number of places in my second book, ‘The Sasori Empire,’ my young hero, Aden ‘added’ something to a conversation. It looked fine on paper, but what a tongue-twister to read! So, if you haven’t read your story aloud yet, you must do so.

When you think about it, this is the litmus test of a story, if you can’t read a story to someone, you’ve failed out of the starting gate.

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At this point, I’d edited the book eight times, Maria, once. Yet, after going through the wringer of printing out and reading aloud, the pages of my paper manuscript were covered in red pen. I was floored by how many changes needed to be made.

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Next job was to sit at the computer and transcribe the changes into Word.

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I had the stack of 227 pages of my corrections as well as a rather wonderful list, ‘things to watch for’ about general issues raised. It helped me ensure I had introduced certain characters properly and had events happening in the right order.

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It requires attention to detail and many hours of dedication to create a book!

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Meanwhile, I’d sounded out my sister, Jag, about being my first beta reader. She agreed, and bless her, two days later the manuscript was returned. This weekend, my job is to transcribe Jag’s edits into the book.

After that, I get to send it to the second beta reader. And so, the process goes on.

I’m more productive by creating social media limits. How about you? Any experiences or advice to share?

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Talk to you later.

Keep on Creating!

Yvette K. Carol

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‘Don’t worry about genius and don’t worry about not being clever. Trust rather to hard work, perseverance, and determination.’ ~ Sir Frederick Treves, 1903

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Subscribe to my Newsletter by emailing me with “Newsletter Subscription” in the subject line to: yvettecarol@hotmail.com

Stories have to be told or they die, and when they die, we can’t remember who we are or why we’re here. ~ Sue Monk Kidd

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In the last week, I’ve had a revelation, thanks to a little help from a dear friend. I realised I’m spending way too much time on social media, at the expense of my writing.

I started out with the internet and social media about five years ago. At first, I had it all in balance, but somewhere along the line, the balance started to shift.

My friend pointed out that while I’ve been able to keep my blog and newsletter and Facebook and YouTube updated regularly  -‘You’re everywhere’ – I failed to finish and produce my second book, ‘The Sasori Empire,’ as I’d promised readers, last year.

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Self-defence is the knee-jerk. I explained I’ve long adhered to Kristen Lamb’s excellent social media advice for writers. I was under the impression keeping up with the social media gambit was a necessity for all artists these days.

Yet, when I really looked hard at myself and my output, I knew my friend was right. I’ve maintained social media religiously, and let the writing of my sequel to *’The Or’in of Tane Mahuta’ slide. *http://amzn.com/B015K1KF0I

I really do appreciate my subscribers!

While I feel an obligation to continue to provide output, I also have had to admit that if I continue at this rate, I’m not going to produce ‘The Sasori Empire’ this year, either. There simply aren’t enough hours in the day. I spend a day at a time writing and producing my blog posts. I spend at least three days, even longer sometimes, writing and collating my fortnightly newsletter.

My friend said, ‘You do all of your social media well. Now imagine if you put more of that time into this book instead of rushing through it.’

Yes. Imagine!

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Between raising my two youngest boys, and being on the committee of two different groups, something’s gotta give. Therefore, I’ve decided to take at least a month’s hiatus from social media (although I may pop onto Facie in the mornings while I have my first cup of tea).

My ultimate dream would be to publish ‘The Sasori Empire’ this winter and make a start on the third book in The Chronicles of Aden Weaver series in time for spring in the southern hemisphere. But, to do that will require a lot of work.

Therefore, I’ll be taking a writer’s hiatus for a month, or so.

After I have put nose-to-the-grindstone, I shall return! Hopefully, with the second book well in hand. Sometimes you’ve got to make the hard calls, and this is one of those times.

Thanks, for your patience!

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Talk to you later.

Meantime, keep on Creating!

Yvette K. Carol

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A young writer is an explorer. She knows she wants to get somewhere, but she doesn’t even know if the somewhere even exists yet. It is there to be created. In the process of creating it we find out how varied and complex we are. ~ Colum McCann

 

 

 

 

When creating your own brand, my advice is to keep your brand consistent. For instance, my brand is Kristen Lamb. ~ We Are Not Alone.

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At some point, each new writer must make a decision about which name is going to appear on the front cover of their books and stories.

These days, once you commit to a name, this becomes synonymous with your brand. Every little digital step we take these days gets linked to and adds incrementally to our brand. This is why we need to choose wisely where our writer’s names are concerned.

We don’t want to have to do the spadework all over again to build a new brand if we have to change name somewhere along the way.

For many years, I couldn’t decide which moniker I was going to use as a writer. Luckily, I was on Facebook, and I stumbled across Kristen Lamb. She had written a book in 2010 on social media for writers, We Are Not Alone, ‘The Writer’s Guide to Social Media.’ This book is no longer available in the original format, as it needed updating. I believe the updated version Rise of the Machines—Human Authors in a Digital World  is available now.

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It was 2011. I was new to the net. I was simply a full time mother who wrote part time. I was everyone’s poor cousin. Unpublished, at the time, I had neither a blog, nor a newsletter, website, or any of the must-haves for the modern writer. I was just starting out into the jungle of the strange and mysterious world of social media, and the whole thing seemed rather intimidating and scary.

After purchasing a copy of We Are Not Alone, Lamb’s short yet impactful book, I read it in one gulp. I must admit, I went rather “Shelton” and adhered to Lamb’s principles to the letter.

With regards the subject of author names, pen names, and author brand, Lamb advocated thinking in a broad fashion across one’s social media platforms, and seeing for oneself the value in having one name, one brand, across all platforms. ‘Just because Twitter allows you to have multiple identities doesn’t mean it is a good idea, especially if you are unpublished.’

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This felt like a wise decision and the simplest, to choose a writer’s name that I would use across every social media platform.

I considered the idea of letting go of my surname and using Yvette Carol, my first and middle names. I remembered a conversation I had had about this subject with my grandmother about a decade before. At the time, I had asked Nan for her opinion on which pseudonym I should choose.

Nan said, “While I would love to see the family name on the spine of a book, up on the shelf, I think ‘Yvette Carol’ sounds more like an author.”

I felt the same way. It fitted the criteria in Lamb’s book, and most importantly, it felt like me.

I changed my name by deed poll and committed to it across all genres and all areas of my life. It really felt like taking control. Being bold. And making a statement on the internet, as in, ‘This is my name. This is my claim.’

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When it comes to choosing your writer’s name, what criteria can you use?

Make sure the words are punchy and memorable. Usually, you want to test how it sounds by saying it aloud a few times to find out how it flows.

As Lamb said, ‘In order to maximise sales, your goal is to become a brand. Brand=Big Sales.’ You want to think catchy. However, shorter isn’t necessarily better. Just ask Arnold Schwarzenegger! He stayed true to his name.’

Kristen Lamb put it perfectly, when she said, ‘The internet has valuable real estate that you will want to command. How you claim that digital real estate is by using your name.’

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Lamb’s second key bit of advice re choosing the name to go by for an author was to consider what product or genre or style they wanted their name to be associated with. Then, you market yourself that way from then on. Hence, the reason my blog and website are titled, Yvette Carol, Children’s Writer.

Thank you, Kristen for the great advice!

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In a nutshell, your writer’s name is designed to be pithy and memorable

It’s designed to reflect you and your brand.

It’s designed to be flexible, so you can ‘be consistent across all platforms’

It’s designed to be classic, to last forever.

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How did you find your writer’s name or do you use your given birth name?

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Talk to you later.

Keep on Creating!

Yvette K. Carol

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Now here, you see, it takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that. ~ Lewis Carroll

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When we start out as lowly newbie writers, knowing no one and nothing, we tap away at our stories in our towers of isolation and let the stories flow. We dream of being picked up by traditional publishing houses that will put on a full media blitz into trumpeting our shiny debut novel the length and breadth of the land. We go on to make scads of money, have our books in libraries and on bookshelves. We live forever. We conquer death.

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We get our book handed to Peter Jackson, the famous New Zealand movie producer. He reads it and decides to make a movie out of it with Weta Studios. We go to the theatre with our family. We see our world and our story played out on the big screen under the glittering lights.

We make enough money to buy our own island, to which we retreat purely to write and paint. We make enough money to pay for the kids’ education and then to buy houses for our grown-up children.

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Then we wake up one day and realize, that in reality, we’ve run out of money, we’re eating beans for dinner every night, the rent’s overdue, and there are bills to be paid. We move back home to live with our parents. We resign ourselves to using the public transport system and to being a bottom-feeder, again.

We console ourself, it’s okay. We’ll re-start the editing cycle. We’ll join a new critique group.

We drag the dream out of the dirt, dust it off and revive it again. We go back to work on the book in earnest.

We resolve we’ll work on this story, make it the best we can do, and it will be discovered by a traditional publishing house, and it’ll go on to become a bestseller.

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The dream’s still alive.

We finish the book and submit our precious baby. We get rejected. This gets repeated ad nauseum.

We wake up one day, thirty years later, and realize, the original dream isn’t going to happen the way we thought it would. One of our parents has passed over already, two lots of our friends have divorced, and our kids have turned into teenagers as if by magic, seemingly overnight. As the song lyrics go, ‘my children are getting older, I’m getting older, too.’

Only when we’ve exhausted all hope, and run down every street to find only dead-ends, do we consider the mountainous obstacle of self-publishing.

The bitter reality is that going Indie is a ton of work, and only a select few authors get to live the first tier of the dream: getting that golden deal, hitting the bestseller status, and signing a book-to-movie deal. Not everyone will be the next Hugh Howey.

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The rest of us get to evolve.

Isn’t that wonderful?

What’s the alternative? To give up? To abandon the dream that has warmed our nights and sustained our days through the long hours of typing? No, of course not. We are indomitable. We are writer.

We write. We learn. We observe. We write. We learn.

And now, whether we like it or not, we are going to be a publisher, as well. We’ll get to wear many hats: to don the apparel of book producer, promoter, like an old-fashioned hawker of your own goods. “Roll up! Roll up! Hot off the presses. Get your copy quick!” and to bash people over the head with a verbal press release about our book at every social (media) occasion.

It’s either go Indie, or go home.

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We can see by the veritable tsunami of self-published books flooding the market these days that we are doing these things ourselves. We adapt and survive and thrive. And, some Indie authors are climbing to the top of the literary mountain and attaining the first tier of the dream, under their own steam. So, it can be done!

The immutable truth however, as stated in The Drunkard’s walk, by Leonard Mlodinow, is that there is a certain random element in who gets to make the bestseller list. ‘There exists a vast gulf of randomness and uncertainty between the creation of a great novel and the presence of huge stacks of that novel at the front of thousands of retail outlets. That’s why successful people are almost universally members of a certain set – the set of people who don’t give up.’

In other words, while hitting the big time may be a game of numbers, there’s one way of getting there and that is to write and continue to write.

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Keep on creating…

Yvette K. Carol

@yvettecarol1

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Writing a book is a horrible, exhausting struggle, like a long bout with some painful illness. One would never undertake such a thing if one were not driven on by some demon whom one can neither resist nor understand. — George Orwell

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It’s time for another group posting of the Insecure Writer’s Support Group! Time to release our fears to the world – or offer encouragement to those who are feeling neurotic. If you’d like to join us, click on the tab above and sign up. We post the first Wednesday of every month. I encourage everyone to visit at least a dozen new blogs and leave a comment. Your words might be the encouragement someone needs.

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Every month, the organisers announce a question that members can answer in their IWSG Day post. Remember, the question is optional!

The January 4 Question: What writing rule do you wish you’d never heard?

I have a love/hate relationship with the writing rules.

I was jagged up by the rule “show don’t tell” for years. I see this as a great cautionary tale for up-and-coming writers. Don’t let the rules limit you. As they say, learn the rules then forget them or else the writing can become stilted.

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The great writer, Ursula Le Guin said, ‘Thanks to “show don’t tell,” I find writers in my workshops who think exposition is wicked. They’re afraid to describe the world they’ve invented.’

When I was coming up as a writer, I took on board every rule I heard until my writing had turned into literary cardboard.

Other control freaks will understand. We take the rules to heart. I followed the rules to the extent that all creative spark in me became squashed. I didn’t have any fresh material for stories. I felt blocked. I wasn’t enjoying the creative process anymore.

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One critique partner at the time said my sentences had no flow and were the rhythmic equivalent of ‘riding over cobblestones on a horse.’

I had a very kind old Indian writer patiently explain that ‘a story is like a room in need of decoration.’ He said, “While your stories are good there isn’t enough furniture.’

Part of my coming up and finding my feet as a writer came from letting go of the rules or at least holding them at a decent arm’s length. I had to give myself permission to experiment again, in order to free up again and feel the inspired feelings take over.

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My writing hero, Kate de Goldi, has said the reason she writes is to chase her lost childhood Eden.

Exactly.

Childhood is eternally enshrined in my mind as the time in my life when I was the most wild and free. It is to that state I seek to return through my writing, and to help the reader see, feel and experience. It is that place I sought to go in the books I read as a child. It is to those ‘special shaded places’ I return to in the books I read as an adult.

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Can I find the secret shaded places through the window of the rules? No. Though it’s helpful to know what’s what when it comes to editing! I think this is what Stephen King meant when he said, “Write with the door closed, rewrite with the door open.” For me, my initial writing process, or what Joy Cowley calls ‘the genesis project,’ happens best when I shut out what the world has to say, via rules or otherwise, and surrender to wherever the muse wants to go.

If I have writing resolutions for 2017, it is to get my second book finished! And, to let myself be even more free with my writing this year, to be more wild. I want to feel I can explore, unfettered, the unique way of writing fiction which works best for me. And, I love that this particular process is an ever-unfolding road. It will never be finished. I’ll never reach the end of learning how to write.

The goal is ever to find my stories in my way, on my own terms.

What is your New Year’s Writing Resolution?

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Talk to you later.

Keep on Creating!

Yvette K. Carol

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Why, sometimes I’ve believed as many as six impossible things before breakfast. ~ Lewis Carroll, Through the Looking Glass

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