Archive for the ‘Wanatribe’ Category

For me, the truly hardest part of being a modern author is the marketing.

How do you cover your bases as an Indie with limited time and budget?

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For a start, you must do every job you can do, yourself. You hear seasoned authors warn debut novelists, ‘the effort is only just beginning.’ For good reason. Be prepared to dig deep.

On September 20th of this year, I self published, The Sasori Empire. I’ve poured hours into the marketing. Yet, there’s a seemingly endless list of more to be done. I feel the constant pressure like hot breath on my neck, the inner voice reminding me of the countless avenues of marketing which I have yet to employ. There are the latest marketing books to read, and videos to watch on YouTube, social media sites to join, bloggers to visit and palms to grease.

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Paul Rand, president of a major marketing firm in Chicago, said, “Word of mouth is the fastest growing sector in all of advertising.”

How does the stay-at-home mum and Indie author harness the power of “word of mouth” advertising?

There is no sure-fire way of generating “word of mouth” advertising other than doing your part to create a large enough digital footprint and amp up your EP (or digital Extended Presence).

Build a website. Start a blog. Create profiles in the usual places: Goodreads, Twitter, Facebook, LinkedIn, Snapchat, Instagram, Pinterest, YouTube and Slideshare.

Do the usual rounds of guest blog posts, school visits, author talks, YouTube videos, book reviews, tweets, and book trailers. Additionally, marketing can involve speaking at conferences, book tours and running workshops. You can start a critique group, join a book club, write a newspaper or magazine column, contribute to community blogs or groups (like those over on Wanatribe), join writers organisations, or participate in interviews.

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Some Indie writers have found fame by tapping into the market for short fiction, and releasing their work in serial form, drip feeding a chapter at a time on their blog or website. This week, a local Kiwi writer sold the movie rights to her debut novel, after gaining popularity through the serial fiction platform Wattpad.

It’s necessary to build a community of friends online, email lists, and connections. It can be worthwhile networking by haunting the chat forums on LinkedIn and Google circles.

Primarily it’s vital to tinker with the SEO of your book, check and double check the marketing copy that goes with your book. Make sure it’s doing the job. Test and tweak how everything is performing by monitoring your status as some experts do, by keeping tabs on your conversion rates on Amazon.chrismcmullen

How does the Indie author do it all?

An Indie author wears all the hats, and the stress of promoting your work is white noise in the background which never fully goes away.

While life goes on: the next book needs to be written, the children raised, the work done, the garden/property maintained and at least a little reading is necessary.

What I do is compromise. I set aside time to write, time to promote, and I also let myself have time to play on Pinterest or Facebook. Everyone needs to goof off now and again in order to keep working. Also, if you can, delegate jobs where possible.

It’s a balancing act every day.

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How does the Indie stay sane?

This week, my critique partner, Maria Cisneros-Toth said adding her YouTube videos to her website had attracted more traffic. I thought, I’ll add videos to mine. Another friend said he was adding a “Facebook shop” to his author page. I thought, I’d better set up an author page too. There is always more graft to be done when feeding the maw of book marketing.

But, you know what, it’s doable. I’ve learned I can live with watching less television during the week in order to tick more jobs off my list. I make more meals at home. I can do at least one thing a day to promote my book.

The other day, friend, author and artist, Teresa Robeson, sagely said, ‘Just rest assured that no matter what you decide, it’s okay. It’s not a matter of life and death. It will all work out either way.’

True. Sometimes you need a reminder from a friend to chill.

Equilibrium is the right attitude to cultivate. A calm mindset is paramount. It’s vital to get the work done while also remembering to savour the in-between! Work is work. Yet, it’s the lulls between the waves, the quiet moments, the soft silence in the sun of an afternoon, these are what make the business of life worth living.

How do you handle marketing your work? Any tips?

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Talk to you later.

Keep on Creating!

Yvette K. Carol

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But, you are marketing by word of mouth every time someone reads your post. You’ve got about 5 seconds (or 140 characters) to capture attention. Make sure each message you send builds your credibility. ~ Gina Burgess, Author’s Community

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It’s time for another group posting of the Insecure Writer’s Support Group! Time to release our fears to the world – or offer encouragement to those who are feeling neurotic. If you’d like to join us, click on the tab above and sign up. We post the first Wednesday of every month. I encourage everyone to visit at least a dozen new blogs and leave a comment. Your words might be the encouragement someone needs.

Every month, the organisers announce a question that members can answer in their IWSG Day post. Remember, the question is optional!!!

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June Question: Did you ever say “I quit”? If so, what happened to make you come back to writing?

I’d say the closest I’ve ever come to quitting happened in the last week.

I began working with Createspace to produce Book Two in the Chronicles of Aden Weaver series in April. As ‘The Sasori Empire’ had been through three rounds of critique, professional editing and had subsequently been vetted by a professional proof-reader, I knew the copy was clean and ready to format. Yet even so, a few minor errors were found in the process of designing the interior of the book. That’s par-for-the-course.

However, I wasn’t prepared for how long each editing change would take to effect. I had to organize, postpone and reorganize the book launch two times. I came close to the point of quitting because the long delays meant a huge amount of extra work for me. When I realized last weekend, that the books were not going to be here in time for the second attempt at a launch, I felt gutted. I didn’t know where I’d get the energy from to start the engine a third time.

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This called a great many things into question in my mind. It was just one of those moments in a writer’s life where you question, is it all worth it? All the sacrifice, all the money and time poured in so liberally when time for everything else is so squeezed and for a short while, I wondered if writing was worth the blood of my life.

I don’t usually ever question it. I’ve always had a facility for story ever since I was a small child, and I enjoy writing, however, I wondered for the first time, maybe my path is not writing books? Maybe I was purely put here to be a mother to three children.

I questioned, is fiction where I should be aiming my efforts? I felt, it’s taking me a long time to master this craft! Maybe I’ll never get there. And so the doubts went on.

Then I saw Kristen Lamb, who is such a warrior writer, was going through publishing woes of her own, and she was taking them in stride.

I read her blog post, Reality vs. Expectations—Remaining Calm When it ALL Goes Pear-Shaped (http://authorkristenlamb.com/2017/06/reality-vs-expectations-remaining-calm-when-it-all-goes-pear-shaped/) and was inspired. Kristen said, “If we never fail, we never learn. Show me a person who never fails and I’ll show you someone who’s never done anything interesting.”

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Why does trying to publish our books cause so much anguish?

“Publishing involves…humans,” said Kristen. “Humans who screw up, make mistakes, etc. Even better? Now that we’re in the digital age? Humans can screw up much FASTER and INSTANTLY.”

Yes. This is the thing, these days, every step you take and every stumble is public property.

“If we allow ourselves to be at the mercy of circumstances? We’re going to be miserable and we’ll never finish the blog or the book. We’ll give up, tap out and take every carb in the house down with us,” she wrote. “One thing we must learn to be successful in this profession (or any other) is to forbid outside circumstances to own, control or derail us.”

I took heart. I began to feel the love of writing fiction return. I felt that I was not alone (!) and it didn’t hurt that Kristen finished the post with this kick ass Teddy Roosevelt quote, “It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming.”

Yeah!

It’s good to be back! Have you ever quit something and returned stronger?

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Talk to you later.

Keep on Creating!

Yvette K. Carol

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“Loss is hard and we must grieve but then we must write a new story, with better ending.”  © 2017 LEAH WHITEHORSE  

 

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Subscribe to my Newsletter by emailing me with “Newsletter Subscription” in the subject line to: yvettecarol@hotmail.com

With more of our lives played out online these days, there are new expectations of social interaction. There are experts who tell us rules of “social media etiquette ” or “Netiquette,” as it is known.

To my mind it’s simple. Let’s conjure up some new rules. We’ll call them SimplePimples.

#1 SimplePimple~

Be true to yourself and treat others the way you want to be treated.

The people I interact with online are a community, of whom some are family, some are colleagues, and some are friends. So, I act accordingly. If you make a mistake, ‘fess up, make amends, and apologize. If someone continually makes the same sorts of mistakes with images, or words, or tone towards you on social media, and you don’t get the apology, cut them loose.

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#2 SimplePimple~

The same rules of respect and tolerance we’d show each other face-to-face should apply online.

‘When we “add as a friend” we are entering a relationship based on social norms which are the rules that guide and govern human relationships.’ Kristen Lamb

Exactly!

Why the need to overcomplicate things? When you go to put something on social media, ask yourself if you’d be happy with your boss or your grandparents seeing it. When you communicate and interact with others online, be as polite and respectful as you would be face-to-face. You never know, you may meet these people in person one day and you’ll be glad you were courteous. Normal rules of conduct apply!

It seems that online, when people have a negative thought about what they read or see, they feel entitled to share it with everyone via social media. Why? It’s just what it is, negativity. And we don’t need more of that in our lives.

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‘Why are some people so offended by pictures of food, selfies, flowers, puppies and life’s other simple joys? Some of us appreciate these moments so much so that we want to take a picture of it. If you don’t like it, then scroll on, just as you’re probably overlooking these moments in real life anyway.’ ~ Jenna Wawrzyniec

Personally, my rule of thumb is, if you’re not prepared to say what you’re saying online to the person’s face, then don’t say it. Think of karma – the energy you put out shall return to you in kind – the same applies in the virtual world.

If you take the analogy we are like a group gathered around the cooler, sharing the day’s gossip, then in any and every social gathering of the clan, there will be the occasional bore, the odd case of foot-in-the-mouth, and release of wind. Someone will show photos on their phone you have no interest in seeing. Someone else wants you to watch this clip on YouTube that you’ve ‘just got to see.’ That’s okay.

Everyone expects that. There’s room for everybody at the cooler.

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#3 SimplePimple~

‘Spread the Love’

A long time ago, a beloved mentor of mine in business, said something that has stayed with me ever since. She said, ‘Don’t worry about the sales, or the connections, or the numbers. The only thing you ever need to worry about is to spread the love in everything you do. Every person you meet, every interaction, spread the love.’ She was the most successful and empowered woman I knew. I listened!

Spread the love. Let the rest take care of itself. Each day, I concentrate on my work, and on supporting and encouraging family and friends to the best of my ability. That’s why I adhered to the wonderful Kristen Lamb’s blog and books, and joined her creative hub, Wanatribe, because Kristen’s essential message was ‘We Are Not Alone!’ Kristen is my kind of gal. She advocates we build relationships and have fun doing it. That’s what it’s all about for me.

We understand netiquette is ‘essential in a civilized work environment or personal relationship.’ That’s fine. Most of us are adults and can play nicely around the cooler.

We also are able to lean in a little if someone takes a misstep. Believe it or not, we’re able to give folks the benefit of the doubt. We show a little lenience. If someone tags us into a photo looking the worse for wear, we go un-tag ourselves. We laugh it off. We’re big boys and girls now. No one really cares anyway. If someone tweets about their book constantly, we don’t read them. If someone rabbits on and on about their hot topics, we let them. We scroll on. It’s okay. There’s no need to call them out. No need for a media rant. We keep scrolling. But you’ll get the occasional nutter in any crowd, if they continue to re-offend, cut them off by unfriending or unfollowing.

Pimply Simple.

What are your pet peeves about the rules pertaining to the internet? What do you wish people wouldn’t do on Facebook? Or are you able to ‘scroll on?’

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Pass the donuts.

Keep on Creating!

Yvette K. Carol

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Never be in a hurry; do everything quietly and in a calm spirit. Do not lose your inner peace for anything whatsoever, even if your whole world seems upset. – Saint Francis de Sales

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Subscribe to my Newsletter by emailing me with “Newsletter Subscription” in the subject line to: yvettecarol@hotmail.com