Archive for the ‘Social Networking’ Category

When creating your own brand, my advice is to keep your brand consistent. For instance, my brand is Kristen Lamb. ~ We Are Not Alone.

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At some point, each new writer must make a decision about which name is going to appear on the front cover of their books and stories.

These days, once you commit to a name, this becomes synonymous with your brand. Every little digital step we take these days gets linked to and adds incrementally to our brand. This is why we need to choose wisely where our writer’s names are concerned.

We don’t want to have to do the spadework all over again to build a new brand if we have to change name somewhere along the way.

For many years, I couldn’t decide which moniker I was going to use as a writer. Luckily, I was on Facebook, and I stumbled across Kristen Lamb. She had written a book in 2010 on social media for writers, We Are Not Alone, ‘The Writer’s Guide to Social Media.’ This book is no longer available in the original format, as it needed updating. I believe the updated version Rise of the Machines—Human Authors in a Digital World  is available now.

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It was 2011. I was new to the net. I was simply a full time mother who wrote part time. I was everyone’s poor cousin. Unpublished, at the time, I had neither a blog, nor a newsletter, website, or any of the must-haves for the modern writer. I was just starting out into the jungle of the strange and mysterious world of social media, and the whole thing seemed rather intimidating and scary.

After purchasing a copy of We Are Not Alone, Lamb’s short yet impactful book, I read it in one gulp. I must admit, I went rather “Shelton” and adhered to Lamb’s principles to the letter.

With regards the subject of author names, pen names, and author brand, Lamb advocated thinking in a broad fashion across one’s social media platforms, and seeing for oneself the value in having one name, one brand, across all platforms. ‘Just because Twitter allows you to have multiple identities doesn’t mean it is a good idea, especially if you are unpublished.’

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This felt like a wise decision and the simplest, to choose a writer’s name that I would use across every social media platform.

I considered the idea of letting go of my surname and using Yvette Carol, my first and middle names. I remembered a conversation I had had about this subject with my grandmother about a decade before. At the time, I had asked Nan for her opinion on which pseudonym I should choose.

Nan said, “While I would love to see the family name on the spine of a book, up on the shelf, I think ‘Yvette Carol’ sounds more like an author.”

I felt the same way. It fitted the criteria in Lamb’s book, and most importantly, it felt like me.

I changed my name by deed poll and committed to it across all genres and all areas of my life. It really felt like taking control. Being bold. And making a statement on the internet, as in, ‘This is my name. This is my claim.’

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When it comes to choosing your writer’s name, what criteria can you use?

Make sure the words are punchy and memorable. Usually, you want to test how it sounds by saying it aloud a few times to find out how it flows.

As Lamb said, ‘In order to maximise sales, your goal is to become a brand. Brand=Big Sales.’ You want to think catchy. However, shorter isn’t necessarily better. Just ask Arnold Schwarzenegger! He stayed true to his name.’

Kristen Lamb put it perfectly, when she said, ‘The internet has valuable real estate that you will want to command. How you claim that digital real estate is by using your name.’

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Lamb’s second key bit of advice re choosing the name to go by for an author was to consider what product or genre or style they wanted their name to be associated with. Then, you market yourself that way from then on. Hence, the reason my blog and website are titled, Yvette Carol, Children’s Writer.

Thank you, Kristen for the great advice!

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In a nutshell, your writer’s name is designed to be pithy and memorable

It’s designed to reflect you and your brand.

It’s designed to be flexible, so you can ‘be consistent across all platforms’

It’s designed to be classic, to last forever.

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How did you find your writer’s name or do you use your given birth name?

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Talk to you later.

Keep on Creating!

Yvette K. Carol

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Now here, you see, it takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that. ~ Lewis Carroll

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It’s time for another group posting of the Insecure Writer’s Support Group! Time to release our fears to the world – or offer encouragement to those who are feeling neurotic. If you’d like to join us, click on the tab above and sign up. We post the first Wednesday of every month. I encourage everyone to visit at least a dozen new blogs and leave a comment. Your words might be the encouragement someone needs.

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When the upper-ups at IWSG headquarters decided to bring in the Question of the Month, earlier this year, I admit to not exactly clapping my hands with glee. I opted out at first.

You see, I like to write every post from the point of view of sharing either what’s been going on for me, or what I’ve been thinking, or doing creatively, or experiencing through my kids and my family. As ‘the Question’ was only a suggestion, not a given, I decided to make my own choice as to this blog’s content.

I wanted to remain true to my ideals. Yet, as the year went on, I noticed other #IWSG bloggers I visited always answered the Question. I began to feel like the only kid on the playground, while all the other kids are jostling for elbow-room in the sandpit.

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Long story, short, last month I answered the Question. It was fun. I imagined myself one of the big gun authors being asked a question about my writing career by a newspaper reporter.

December 7, the IWSG Question of the month – In terms of your writing career, where do you see yourself five years from now, and what’s your plan to get there?

Great question!

I see myself with the series, The Chronicles of Aden Weaver, finished and published. I see spin-offs from the series, evolving naturally. I can see the books being made into some sort of local production, either theatre or movie, or maybe artwork springing from it, or the series being made into some sort of video game.

I see myself blissful at work on the next book/s.

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Have you heard of making a “vision board?” I saw the idea on an Oprah show back in the day. You create a pictorial poster of what you hope to achieve. I preferred writing down my dreams. I call mine a “wish list.” Each year, on my birthday (which was the day before yesterday) I update my wish list for future dreams and goals. For more than ten years now, at the bottom of each list, I’ve written the same line. “Peter Jackson turns my books into movies.” That’s a big dream, however if we’re talking about what I really want to achieve in five years, then!

My plan to get there is to keep on writing. Write. Write and learn. Learn and write.

I shall also keep on networking, which is a necessity these days, to be active on social media and create an active digital footprint. I’ll carry on blogging, tweeting, putting content on my YouTube channel, and pinning on Pinterest. I’ll keep on building my email list for my *Newsletter and putting out quality content.

(*For Newsletter, e me at yvettecarol@hotmail.com put “Subscribe” in subject line, you will automatically be added to the family!)

I think it’s important now that I have overcome my fear of public speaking to keep up the public speaking to improve my self-confidence levels.

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Then, we come to the most important thing I intend to keep on doing. Those who have known me on the ether for a while will have heard this story before, however, I always find its worth repeating. Back when I was into multi-level marketing, our very wealthy, mega-successful, charismatic leader took me aside one time, to pass on a gem of her wisdom. I remember we were standing in the car-park, after an evening meeting.

She said, she was going to pass on the single most important thing I had to do.

‘I don’t mean just in business, I mean in life. Forget about the money, building a business is not about that. You must think one way and one way only. There is only one thing you need to do. And that is, Spread the Love. Everything you do, everything you say, every action every day, you Spread the Love. That’s all you need to do.’

I really took the message to heart. I went away from that night and I have applied that principle to everything I’ve done since. It works for me.

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Talk to you later.

Keep on Creating!

Yvette K. Carol

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‘New Zealanders by nature of our isolation just go ahead and do things our own way. That’s the New Zealand spirit.’ ~ Peter Jackson

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Sticks and stones may break my bones but words will never hurt me! As a child, I totally believed in the protective powers of this chant.

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As an adult, I realize how ridiculous this notion is, because of course words can hurt you!

As an author, I respect the power of words.

Any fellow scribe or teacher will tell you the same. As Chuck Wendig said, ‘Writers know the power of words. Words change the world. Words have always been more effective than bullets when it comes to changing both the present and the future.’

Dr. Andrew Newberg, a neuroscientist at Thomas Jefferson University, and Mark Robert Waldman, a communications expert, collaborated on the book, “Words Can Change Your Brain.” In it, they write,a single word has the power to influence the expression of genes that regulate physical and emotional stress.

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At our Toastmasters meeting this week, one of the speakers ran a brainstorming session, about life purpose. He asked the question, what stops us from fulfilling our life purpose? I said, ‘Negative thoughts.’ It’s my belief there is nothing more damaging to our evolution than stinky thinking or speaking.

The science backs it up. The scientific research done by Dr. Newberg and Mark Robert Waldman on this topic is fascinating. “By holding a positive and optimistic [word] in your mind, you stimulate frontal lobe activity. This area includes specific language centers that connect directly to the motor cortex responsible for moving you into action. And as our research has shown, the longer you concentrate on positive words, the more you begin to affect other areas of the brain.

Functions in the parietal lobe start to change, which changes your perception of yourself and the people you interact with. A positive view of yourself will bias you toward seeing the good in others, whereas a negative self-image will include you toward suspicion and doubt. Over time the structure of your thalamus will also change in response to your conscious words, thoughts, and feelings, and we believe that the thalamic changes affect the way in which you perceive reality.”

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At the beginning of this year, Michelle Buchanan, Numerologist for the Women’s Day magazine, did a numerology reading for me.

With regards fulfilling one’s life purpose, Michelle said, ‘It’s not just about trying to manifest the goal that you have, it’s about keeping your overall life force energy at a high vibration, which comes from what you think and believe about everything, from everything you think about your neighbours and your mother-in-law, to worrying about your waistline and cancer. Because all these things contribute to your overall life force energy, that is determining what you will attract and what you won’t attract. And it’s not just about that goal that you have, it’s everything.’

It’s the idea of using the right words to ‘keep one’s overall life force energy high,’ as Michelle put it, to influence the expression of genes that regulate physical and emotional stress, as the scientist and communication expert put it. In this way, by utilising such a simple thing as word choice, we can alter our reality.

Our word choice wields the power to influence either our good health or our state of stress.

This means we can literally control our own stress levels, by deliberately choosing the words we use, by turning the negatives into positives. How cool!

As part of my New Year’s resolutions, I set out this year to apply the rule of positive thinking with regards my every word, inner or outer. I’m here to report; I immediately experienced a lighter frame of mind right away that has been enduring.

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In my life generally, I have noticed changes. An opportunity came up at Toastmasters last week, to represent my club at a public “Open Mic” event and it was another good step forward for me, in terms of personal development. Things like this seem to happen more often.

I feel more strongly than ever convinced that if we want to experience changes of any kind in our lives, we need to start first and foremost with our words. All our words, the things we say to others, the things we say to ourselves.

With this in mind, how’s this for a new playground chant: Words and thoughts may build my life but sticks and stones can never touch that!

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Keep on Creating!

Yvette K. Carol

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“Magic is believing in yourself, if you can do that, you can make anything happen” – Goethe

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Subscribe to my Newsletter by emailing me with “Newsletter Subscription” in the subject line to: yvettecarol@hotmail.com

 

 

It’s Wednesday and time for another group posting of the Insecure Writer’s Support Group! Time to release our fears to the world – or offer encouragement to those who are feeling neurotic. If you’d like to join us, click on the tab above and sign up. We post the first Wednesday of every month. I encourage everyone to visit at least a dozen new blogs and leave a comment. Your words might be the encouragement someone needs.

InsecureWritersSupportGroup

What am I feeling insecure about? Speaking in public. Yes, that’s right. I’m a Toastmaster who’s terrified of giving speeches.

A week ago, I was asked to speak to a group of people about my books. My first reaction? To think, ‘I can’t do that!’ Yesterday, I was asked to give a speech at a public venue this coming weekend, and my reaction was to feel, I can’t!

I know it’s just fear. And, I also know it comes from being an introverted writer. Talk about a double whammy! I know there must be other introverted writers out there, and most definitely there are many of the poor, frustrated people who live with them, who want to wrap their head around it a bit more. Here’s my take.

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To be a writer these days, you need to be able to speak in public. For that reason, I started going to Toastmasters nearly a year ago, and yet, I’m still terrified every time I take the stage.

The thing for the introvert is this. We can do everything within our power to overcome this fear of public speaking, yet, the natural inclination is to solitude. We still gain our energy from retreat.

Coming forward takes all my courage. It makes the stage fright seem doubly worse. There’s giving the talk itself and, then, there’s also the overwhelming prospect of a room full of strangers. It feels a little bit like swimming uphill.

‘Introverts are more concerned with the inner world of the mind. They often avoid social situations because being around people drains their energy. This is true even if they have good social skills. After being with people for any length of time, such as at a party, they need time alone to “recharge.” ~ By Carol Bainbridge, Gifted Children Expert

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At Toastmasters last week, my “adopted grandfather” Bruce brought along a friend, Bob, who also lives at the same retirement village.

Bob expressed interest in my book. He was one of those sweet old gentlemen you warm to right away: twinkly-eyed, white-haired, white-bearded, who are extremely enthusiastic about literature and authors in general. He said, “It always makes such a difference if you can say you’ve met the author.”

‘What sort of books do you write?’ he asked.

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I tried to explain the genre, (fantasy fiction) and that it was aimed at the 9-12-year-old reading level. But, even as the words of description were leaving my mouth, I regretted them, and wished I’d said something else.

Lesson learned: an introverted writer should have a blurb rehearsed beforehand, a standard phrase that can be repeated in the time it takes to ride an elevator, in other words, have an “elevator pitch” ready. In a public situation, we don’t adlib very well.

In a starry-eyed fashion, Bob suggested I could get Bruce to organize a luncheon at their village, for me to come and talk about my book!

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Despite shrinking inside, I said, “Yes, that’s a good idea.”

“Oh, you’d draw quite a crowd, we love hearing about that sort of thing down at the village,” Bob said, beaming all the while.

Crowds – my least favourite thing. I used to think that I had a phobia of crowds but it’s not that I am rattled by being among a large group of people; it’s that being there depletes my energy. This is how it is being an introvert.

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‘When introverts want to be alone, it is not a sign of depression. It means that they either need to regain their energy from being around people or they simply want the time to be with their own thoughts. Being with people, even people they like and are comfortable with can prevent them from their desire to be quietly introspective.’

I am fighting the good fight. I’m doing the work. I’m attending the weekly Toastmasters meetings and I’m somehow inexplicably surviving each speech I give. Yet, the thought of speaking in public this weekend is giving me palpitations!

Are you an introvert writer? How do you handle the stage fright? I need tips!

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Talk to you later.

Keep on Creating!

Yvette K. Carol

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“The world today does not understand, in either man or woman, the need to be alone. What a commentary on our civilization, when being alone is considered suspect; when one has to apologize for it, make excuses, hide the fact that one practices it–like a secret vice!The artist knows he must be alone to create: the writer, to work out his thoughts; the musician, to compose; the saint, to pray.’ Anne Morrow Lindberg

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Here, in New Zealand, media coverage of children’s books is poor. I was particularly interested when a fellow Kiwi author shared this online conversation about the topic of the under-representation of children’s literature in the media.

This was the original “call-to-action:” ‘#CoverKidsBooks invites you to join in a public conversation about children’s books.  Leave a comment, write a blog of your own, or tweet about it using the hashtag.  Tell us why children’s books matter to you, and what you’d like to see the media do to #CoverKidsBooks!’

The research by #CoverKidsBooks showed that children’s books ‘typically got 3% of newspaper review space, despite accounting for over 30% of the market.’

This is a subject close to my heart. *grabs soapbox*

I’ve never been able to understand why children’s books are so greatly undervalued. To me, children’s literature is as important as any other genre. Wake up, world, to the increasing rather than decreasing value of books for our kids! Wake up to the importance  of time spent reading for our children!

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When I was growing up, we were given books as prized gifts on birthdays and Christmases. I can remember poring over each and every tome. They were treasured. The first book I ever received was at seven years old. ‘The Legend of Siegfried’ gripped me so completely, that it started off a lifelong passion for mythology and legendary storytelling.

In the original post, Laura Jackson Warburton commented, ‘I think there is still a massive amount of snobbery about children’s books. Not about one children’s book over another, but people tending to dismiss anything from YA down as ‘only silly stories’.’

Exactly. Why is that? What is this snobbery based on?

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I’ve always been guided by the words of famous author, Nathaniel Hawthorne, in 1853, Children are now the only representatives of the men and women of that happy era (the golden age) and therefore it is that we must raise the intellect and fancy to the level of childhood, in order to recreate the original myths

The part of the CoverKidsBooks conversation to really spark my interest however, was when, in the original post, Emma Perry was asked whether children’s books were important.

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Emma Perry: I think especially in the world today, where we’re bombarded by information and interruption, your relationship with a book is so important. I’d like to encourage my children to have that long-form thought and long-form imagination.

This was the key, I thought.

We, the parents of today’s children, worry greatly about the future awaiting them. We see our kids with their heads buried in their digital games, or, staring at mobile phones. We wonder how they will ever concentrate long enough to hold down a steady job or relationship.

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Maybe that’s why children need to read books these days more than ever before in our history? Because reading helps our modern kids focus their easily-scattered attention for longer periods. Something has to happen to redress the effects of the continuous short-term gratification of playing digital games. Books may just be the cure. Huzzah!

*steps off soapbox*

It’s been proven that reviews and media coverage do sell books. Our children need good quality books, and not just in digital format.

With that in mind, what can we do to raise the profile and image of Children’s Literature?

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Out of all the answers given in the original blog post, I liked the comment by Laura Jackson Warburton.

LJW: Daily book reviews in newspapers, not only of new releases from bestselling authors, but of debut authors and archive titles. A children’s book channel like MTV but with books, grabbing kids’ attention and helping books get into the right hands.  Top 10’s, book bloggers’ reviews, celebrities talking about books, book trailers etc would get kids thinking about books, talking about books in the playground and using pester power to get parents to buy the books!

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Yes. These ideas are great!

Leave a comment, write a blog of your own, or tweet about it using the hashtag.  Tell us why children’s books matter to you, and what you’d like to see the media do!

#CoverKidsBooks – The Facts

#CoverKidsBooks – Booksellers

#CoverKidsBooks – Librarians

#CoverKidsBooks – Teachers

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Keep on Creating!

Yvette K. Carol

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Any book that helps a child to form the habit of reading, to make reading one of his deep and continuing needs, is good for him. ~ Maya Angelou

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Hey, guys,

Will you do me a favour, and share this widely? It’s a great opportunity to support a worthy cause. Erik Weibel, young author and book-reviewer, and general, all-round rising star, deserves for this post to be spread as widely as possible. His rural school seeks donations for new band uniforms.

I mean, c’mon!

This is for you and your school band, Erik. I hope you get your new uniforms. I look forward to the photos and the blog post, when you do!

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All the best, Yvette x

 

Don’t forget what happened to the man who suddenly got everything he wanted. He lived happily ever after. Roald Dahl

 

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This Kid Reviews Books

HELLO blog readers!

I very rarely post about anything other than books, writing, literacy, and libraries.

I also have only ever once posted about raising money for a cause.

I have something I care a lot about that I wanted to put out in the blogosphere. I go to a small rural school in Pennsylvania. We don’t have a lot of money for things like Smartboards, iPads, or masking tape (seriously – our librarian ran out of masking tape one year…) BUT OUR TEACHERS ROCK! They are the best of the best and with them we don’t need a bunch of technology (well maybe we do need the tape, but we did eventually get that).

One of the programs at my school that I really enjoy is our band program. I find music challenging. It makes a different part of my brain fire up when I listen to or try…

View original post 207 more words

With more of our lives played out online these days, there are new expectations of social interaction. There are experts who tell us rules of “social media etiquette ” or “Netiquette,” as it is known.

To my mind it’s simple. Let’s conjure up some new rules. We’ll call them SimplePimples.

#1 SimplePimple~

Be true to yourself and treat others the way you want to be treated.

The people I interact with online are a community, of whom some are family, some are colleagues, and some are friends. So, I act accordingly. If you make a mistake, ‘fess up, make amends, and apologize. If someone continually makes the same sorts of mistakes with images, or words, or tone towards you on social media, and you don’t get the apology, cut them loose.

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#2 SimplePimple~

The same rules of respect and tolerance we’d show each other face-to-face should apply online.

‘When we “add as a friend” we are entering a relationship based on social norms which are the rules that guide and govern human relationships.’ Kristen Lamb

Exactly!

Why the need to overcomplicate things? When you go to put something on social media, ask yourself if you’d be happy with your boss or your grandparents seeing it. When you communicate and interact with others online, be as polite and respectful as you would be face-to-face. You never know, you may meet these people in person one day and you’ll be glad you were courteous. Normal rules of conduct apply!

It seems that online, when people have a negative thought about what they read or see, they feel entitled to share it with everyone via social media. Why? It’s just what it is, negativity. And we don’t need more of that in our lives.

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‘Why are some people so offended by pictures of food, selfies, flowers, puppies and life’s other simple joys? Some of us appreciate these moments so much so that we want to take a picture of it. If you don’t like it, then scroll on, just as you’re probably overlooking these moments in real life anyway.’ ~ Jenna Wawrzyniec

Personally, my rule of thumb is, if you’re not prepared to say what you’re saying online to the person’s face, then don’t say it. Think of karma – the energy you put out shall return to you in kind – the same applies in the virtual world.

If you take the analogy we are like a group gathered around the cooler, sharing the day’s gossip, then in any and every social gathering of the clan, there will be the occasional bore, the odd case of foot-in-the-mouth, and release of wind. Someone will show photos on their phone you have no interest in seeing. Someone else wants you to watch this clip on YouTube that you’ve ‘just got to see.’ That’s okay.

Everyone expects that. There’s room for everybody at the cooler.

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#3 SimplePimple~

‘Spread the Love’

A long time ago, a beloved mentor of mine in business, said something that has stayed with me ever since. She said, ‘Don’t worry about the sales, or the connections, or the numbers. The only thing you ever need to worry about is to spread the love in everything you do. Every person you meet, every interaction, spread the love.’ She was the most successful and empowered woman I knew. I listened!

Spread the love. Let the rest take care of itself. Each day, I concentrate on my work, and on supporting and encouraging family and friends to the best of my ability. That’s why I adhered to the wonderful Kristen Lamb’s blog and books, and joined her creative hub, Wanatribe, because Kristen’s essential message was ‘We Are Not Alone!’ Kristen is my kind of gal. She advocates we build relationships and have fun doing it. That’s what it’s all about for me.

We understand netiquette is ‘essential in a civilized work environment or personal relationship.’ That’s fine. Most of us are adults and can play nicely around the cooler.

We also are able to lean in a little if someone takes a misstep. Believe it or not, we’re able to give folks the benefit of the doubt. We show a little lenience. If someone tags us into a photo looking the worse for wear, we go un-tag ourselves. We laugh it off. We’re big boys and girls now. No one really cares anyway. If someone tweets about their book constantly, we don’t read them. If someone rabbits on and on about their hot topics, we let them. We scroll on. It’s okay. There’s no need to call them out. No need for a media rant. We keep scrolling. But you’ll get the occasional nutter in any crowd, if they continue to re-offend, cut them off by unfriending or unfollowing.

Pimply Simple.

What are your pet peeves about the rules pertaining to the internet? What do you wish people wouldn’t do on Facebook? Or are you able to ‘scroll on?’

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Pass the donuts.

Keep on Creating!

Yvette K. Carol

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Never be in a hurry; do everything quietly and in a calm spirit. Do not lose your inner peace for anything whatsoever, even if your whole world seems upset. – Saint Francis de Sales

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