Archive for the ‘Self Publishing’ Category

It’s time for another group posting of the Insecure Writer’s Support Group! Time to release our fears to the world – or offer encouragement to those who are feeling neurotic. If you’d like to join us, click on the tab above and sign up. We post the first Wednesday of every month. I encourage everyone to visit at least a dozen new blogs and leave a comment. Your words might be the encouragement someone needs.

Every month, the organisers announce a question that members can answer in their IWSG Day post. Remember, the question is optional!!!

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OPTIONAL IWSG Day Question: What publishing path are you considering/did you take, and why?

I’m going to answer both parts of that question. When I put out The Last Tree, the third book of the Chronicles of Aden Weaver, in 2019, I aim to self publish. But, that’s not to say going Indie is an easy option. I self published The Or’in of Tane Mahuta in 2015 and The Sasori Empire in 2017, and both journeys were equally back breaking.

Going Indie is a bit like having babies: the agony and hardship and gruelling aspect of self publishing your stories is epic. As you sweat your way through the nightmare of endless editing hell and the 101 jobs that need doing, you swear with a fist raised to the sky that once you’ve got this book out, that’s it, you’re done with going Indie.

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In more sober moments, you tell friends that the next time you publish a book you’ll get someone else to do the donkey work. You’re totally willing to go out on the streets to knock on the doors and basically stalk the gatekeepers again, submitting your manuscripts to editor after editor. You’re convinced you’d rather trudge the rounds of submission forever, than tackle self publishing again.

Then, your beautiful baby is born. You have the party, you hold your novel in your hands, sniff it, and you look at it adoringly. Sometime later, after the glow has worn off and a bit more time has gone past, you realize you want to do it all over again.

You dive back into being an Indie with your next work because:

 

  1. Despite the backbreaking hours of hard work, it’s really rewarding.
  2. Every single decision is in your hands which is overwhelming, yet you have control over the look of the whole package, which is exhilarating (hee hee, ha ha!)
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  4. Every single cent ever made goes to you.
  5. I once turned down a publishing offer because they wanted to change the name of the characters! As an Indie, you get to be the boss, and say how the story goes and no one else.
  6. Because you have to do the book launches and marketing yourself, it drives you to learn new skills and expand your repertoire.
  7. You have more to offer in terms of advice and knowhow when young authors come asking. I’ve been surprised in the last ten years how many up and coming writers have asked me questions. It’s helpful in those situations to have a clue.
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  9. For me, one of the big reasons for self publishing is no one wanted to publish my stories the way I wanted to read them. So, in order for me to put out my anthropomorphic fantasy adventure fiction for the upper middle grade market (9-13-year-olds), I had to do it myself. Sometimes, when the slice of the market you’re aiming at is so small, it just isn’t economically viable for a traditional publishing house to invest in a niche with such low returns. So, in order to stay true to the material, I had to produce it myself.

For me, this is vitally important, because my entire life is a quest for truth, for honesty, the essence of things. I aim to cleave to the material the muse gives me.

For me, the gut feeling is this: that my only job as the author is to produce the copy, buff and polish it with editing, and do my utmost not to wreck the original inspiration.

If the gatekeepers can’t get behind my vision or this particular creation, then so be it. I get to say, no matter, I’m publishing it anyway. And, I love that!

8. Ultimately, it feels good because it feels like investing in myself.

What about you, what publishing path will you take?

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Keep Writing!

Yvette K. Carol

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Nothing great was ever achieved without enthusiasm. ~ Ralph Waldo Emerson

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Subscribe to my Newsletter by emailing me with “Newsletter Subscription” in the subject line to: yvettecarol@hotmail.com

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It’s time for this month’s group posting with the Insecure Writer’s Support Group! Time to release our fears to the world – or offer encouragement to those who are feeling neurotic. If you’d like to join us, click on the tab above and sign up. We post the first Wednesday of every month. I encourage everyone to visit at least a dozen new blogs and leave a comment. your words might be the encouragement someone needs.

InsecureWritersSupportGroup

OPTIONAL IWSG Day Question: What are your ultimate writing goals, and how have they changed over time (if at all)?

That’s a brilliant question because it really made me sit back and think. My goals have changed a lot. When I started penning kids’ fiction as a seventeen-year-old, I was far removed from the reality of being an author.

Believe it or not, when I started out, personal computers were not yet a thing. Although some people had them, no one I knew owned one. And the internet was just a twinkle in the eye of a brainiac, somewhere. I spent the first decade writing the good old fashioned way, with a pen and paper. I was a teenager, starting out in the 1980’s, just following the thread of what interested me in terms of subject matter and genre.

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I worked a string of other jobs and often second jobs as well. Writing stories was what I did in my spare time, and it still is.

When I started out at seventeen, I wasn’t thinking of publication. I was impelled to share my creativity through children’s stories, so I followed it. It took me another ten years to start submitting to publishers. My ultimate writing goal at the age of twenty-seven was simple, to get published and make money.

I have an old book of ‘Intentions,’ which I write up each year like resolutions. I discovered that by the age of thirty my ultimate writing goal had morphed into: “I want my books to be a huge success like Harry Potter.”

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Wow, I sure didn’t aim low in those days. I was quite surprised by the audacity of my intention.

I admit I’ve reduced my ultimate writing goals as I’ve gone along. Which I think boils down to figuring out what you really want to do with your time. As you grow older, time becomes more precious. The entry for 2017 reads: I raise people’s awareness and bring joy, inspire and make people feel better through the power of story.

And with age, you get more realistic. I might not be the next J. K. Rowling.

These days, I’m a stay-at-home mum and caregiver to my thirteen-year-old and my middle son who has Downs’ syndrome. I write part-time. I have two stories published and two books which I self published. My wish list these days tends to focus on more meaningful things like wanting joy, and a sense of fulfilment.

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These days my ultimate writing goal is to write more of what I love.  However, the series I’m writing is anthropomorphic fantasy fiction about insects. It gets some strange reactions at times.

I’ll never forget the response of one assessor to my book,  The Or’in of Tane Mahuta. She said, “Great story, but lose the insects!” I couldn’t lose the insects, they were an integral part of the machine of the story.

One day, I will move on to new fields in fiction. For now, I want to see this series out and do the best I possibly can.

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One of the authors I like is Lee Child, author of the Jack Reacher novels. He’s a real storyteller. Asked to give a tip recently for writers, he said, “Ignore all the tips. It’s got to be 100% your own product. As soon as you start thinking about what you should do, there’s a compromise and the spark goes. You’ve got to do what you want to do.”

Child really gets it. He’s talking about listening to the gut and the heart of the story. I love it. I’m ignoring all the tips. It’s 100% my anthropomorphic fantasy fiction about insects. If I want little critters creeping and flying and turning into human hybrids, I must write them. You’ve got to do what you want to do, right?

I wonder what my intention for 2019 will be? I think it’s going to be something along the lines of ‘I just want to be myself and enjoy the process!’

What about you? What are your Ultimate Writing Goals for 2018? Have you met them yet?

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Keep Writing!

Yvette K. Carol

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In a totally sane society, madness is the only freedom. ~ J. G. Ballard

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Subscribe to my Newsletter by emailing me with “Newsletter Subscription” in the subject line to: yvettecarol@hotmail.com

Over the festive period and summer holidays this year, I’ve been getting out more socially. My oldest friends finally managed to prise me out of my writer’s cave. I get so intense about my work, that it’s actually quite a relief to take a minute off and be reminded to cut loose again. When a girlfriend I hadn’t seen in thirty-five years, turned to greet the rest of us old high school mates, as we arrived in the bar last night with, “Right ladies, it’s time for cocktails,” you know it’s time to party.

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Now that my friends and I are into our fifties, the conversation topics will always include stories of our children and aging parents. Romy Halliwell put it best when she said; Middle age is that time in life when children and parents cause you equal amounts of worry.

Yet, there is great comfort and surcease to be had by sharing these stories of anxiety. We hear tips, we gain new ideas for how to do things.

Each event has been a lot of fun! It’s nice to see everyone again and catch up.

At the same time, I approach social events a little differently to other people. As a writer, I absorb lots of details, and a party is like being bombarded with information. Israeli author, David Grossman, once said, ‘Telling your secrets to an author is very much like hugging a pickpocket.’ That’s a great analogy. I come home from social events loaded with ideas and voices and colours, enriched with the minutiae of people’s lives.

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The conversations have covered all the important bases, too: we’ve discovered one another’s current home locations, marital status, and career situations.

There is one subject however, which I try to avoid at all costs. Money. The stark reality for the majority of authors, is that they will never recoup the production costs, let alone make a living out of writing fiction.

From what I understand, very few fiction authors do.

When talking about the subject of money, I always think of a friend who collaborated with us on the Kissed by an Angel anthology. Ellen Warach Leventhal. Ellen said that, during an author visit to an Elementary School in the States, this was her favourite response from a fourth grader: “You work hard, you don’t know if you’ll ever get paid for it, and you aren’t rich? Man, not sure I want to do that.”

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Or, I remember picture book creator, Don Tate’s recent Facebook post, which said, ‘Book birthdays are exciting but, let’s face it, they’re quiet. After many years of hard work, a book is finally available for sale. There are no trumpets. There is no confetti. Heck, there ain’t even no money. So, I like to make my book birthday’s as special as possible.’

Good on him, for throwing a big shindig to celebrate every book, and for being honest about this business.

A top tier of authors do make a fantastic living, and there is good money to be made. The rest of us have to slog it out for the sales. Like most authors and artists I know, I have to maintain a whole variety of other income streams, in order to survive.

Therefore, when I go out socially, and I’m making conversation with old mates, it gets awkward when everyone is comparing “what are you doing now” stories.

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My tale of hard won self-published books comes across sounding pretty weak, even to my ears, alongside the dizzying career heights of my professional female friends.

After listening to their stellar achievements I heard myself saying, “Producing a book is a lot of hard work.” “I need to sell a hundred books to get my first royalty cheque.” Somehow, it didn’t sound quite as glamorous!

Then, I thought of the letter left by Holly Butcher, the twenty-seven-year-old with cancer, which I read on Facebook today. She said of our worries, I swear you will not be thinking of those things when it is your turn to go.

This reminded me about to get real about what matters.

Last night, instead of trying to compete with success stories, I concentrated on sharing with my friends how much fun and fulfilment I get from writing fiction for children. Do what makes your heart sing, right? In the end, that’s what really matters.

Is your profession your passion in 2018?

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Talk to you later.

Keep Creating!

Yvette K. Carol

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‘I’d rather sing one wild song and burst my heart with it, than live a thousand years watching my digestion and being afraid of the wet.’ ~ Jack London

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Subscribe to my Newsletter by emailing me with “Newsletter Subscription” in the subject line to: yvettecarol@hotmail.com

It’s time for another group posting of the Insecure Writer’s Support Group! Time to release our fears to the world – or offer encouragement to those who are feeling neurotic. If you’d like to join us, click on the tab above and sign up. We post the first Wednesday of every month. I encourage everyone to visit at least a dozen new blogs and leave a comment. Your words might be the encouragement someone needs.

Every month, the organisers announce a question that members can answer in their IWSG Day post. Remember, the question is optional!!!

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OPTIONAL IWSG Day Question: As you look back on 2017, with all its successes and failures, if you could backtrack, what would you do differently?

What a great question! This is the perfect time of year for reflection. Yet, I’ve been so busy, I haven’t had time to look back at all or get any perspective. November was a rush from start to finish, and so I’m going to post the December question early  and get a head start. I appreciate the prompt to pause, take a minute and think about it.

Things lately have been great, but the start of the year was rocky and hard going. I went through a self-publisher’s nightmare.

I went Indie in 2015, publishing my first book, ‘The Or’in of Tane Mahuta.’ The first volume in the Chronicles of Aden Weaver series was relatively painless, using the services of a local company, BookPrint. They did all the layout and formatting and cover design for me and being local, it was easy to work together.

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At the beginning of this year, for the second volume in the Chronicles of Aden Weaver series, ‘The Sasori Empire,’ I decided to try a new route and use Createspace services. Everyone had spoken highly of them, and I thought they would be a viable alternative, as well as being more cost effective.

It ended up turning into a six month comedy of errors. It ended up costing me double when I had to withdraw my book from Createspace and get BookPrint to finish the job. It ended up making me ill with stress and worry.

I wrote a blog past during that time, ‘Quit or Stay’ post, and Kristen Lamb responded, ‘Life knocks us down, but that’s just life. The getting up? All on us.’

It encouraged me to hear from my idol. I remember I took great heart from the stirring poem Kristen put me onto in her response, How Did You Die? By Edmund Vance Cooke:

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The harder you’re thrown, why the higher you bounce;

Be proud of your blackened eye!

It isn’t the fact that you’re licked that counts, its how did you fight — and why?

Death comes with a crawl, or comes with a pounce,

And whether he’s slow or spry,

It isn’t the fact that you’re dead that counts,

But only how did you die?

The warrior girl in me cried, HUZZAH!

I knew Kristen was right. You have to have skin in the game. And you have to be cool when you get popped in the nose. Emboldened, I fought on. I finally triumphed, and five months later than scheduled, in collaboration with BookPrint, I produced a truly beautiful tome.

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Looking back, what I would done differently in 2017 is listen to my gut. Early on in the piece, I began to get the feeling that this was hopeless. Early on, I had feelings of dread. I didn’t listen to them.

Looking back, what I would done differently in 2017 is listen to the little inner voice, which was saying, ‘don’t spend anymore.’ I didn’t listen. I told myself I’d already committed to online publishing and there was nothing I could do, which was ridiculous, because in the end it cost me twice as much as book one.

Looking back, I think, If only I had listened to myself and honoured those instincts at the start, I could have saved myself a lot of grief.

Once I took the project to BookPrint, everything began to take off from there. The book launch was a success. We celebrated and toasted ‘The Sasori Empire’ and I really did feel triumphant. I guess there’s always that. A victory hard won is all the sweeter.

Looking forward to 2018, I intend to honour my instincts a lot more. I intend to listen to my little inner voice. I intend to pay heed to my gut. That’s the New Year’s Resolutions sorted!

What would you have done differently looking back on 2017?

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Talk to you later…

Keep Writing!

Yvette K. Carol

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 Oh, a trouble’s a ton, or a trouble’s an ounce, Or a trouble is what you make it, And it isn’t the fact that you’re hurt that counts, But only how did you take it? ~ Edmund Vance Cooke

 

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Subscribe to my Newsletter by emailing me with “Newsletter Subscription” in the subject line to: yvettecarol@hotmail.com

A story comes alive in the reader’s mind. You use the sole medium of the word to get the story from your mind to the reader’s. It is the wonder of writing to create something out of nothing. Every story started with just an idea in someone’s head. Isn’t that a fantastic concept? ~ Bob Mayer

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Yes, it’s a great concept. Yet, how do you bring a story to life?

I’d like to share a technique which has helped me.

Whenever I start working on a new story or writing project, I always feel as if the prose is “dead on the ground.” It is cold and lifeless. Nothing about the piece makes me want to pick it up. In fact, I make excuses not to work on it.

But, I don’t take no for an answer. I’m a beast of a taskmaster. I force my butt back in the chair and make myself work whether I like it or not. When you’re an Indie the buck stops here. Even if I’m only sitting at my kitchen table wearing trackies and slippers, I must knuckle down and put in the hours and hours and hours of effort at the computer. Period. Or a book will not result.

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Producing a novel is like giving birth. My friends and I laugh about the analogy at Toastmasters, and I even gave a speech about my fourth baby (being my first book). Yet, the analogy is more than apt. It perfectly illuminates the process of creating art.

I have to put in the grunt work. I spend hours at the computer hacking away paragraphs, shooting lurking “little darlings” (or favourite bits). I endure the Herculean labours of editing and refining words. I start to shape the miasma of words into something resembling a reasonable story. I add and subtract. I constantly have to add fresh words in order to have to have stuff to take away again. It’s a gentle and sometimes not so gentle method of agitation similar to the way an oyster grows a pearl.

Then, comes the magical part, where the action of writing fresh copy slowly brings the prose to life and animates it.

About five years ago, my good friend, writing buddy and editor, Maria Cisneros-Toth, and I started working together on my first book, The Or’in of Tane Mahuta. Maria has taught me a lot about the craft. I remember she would stop me at certain times and ask me to go back and rewrite a scene with a view to slowing the pace. This is one of the best bits of writing advice I’ve ever received.

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Maria’s advice: ‘Take the exciting, pivotal scenes. Slow the pace. Tease out what happens, moment-by-moment, really let us experience everything.’

When I re-read my book now, the slow scenes are the standouts. This has proved a real turning point for me as a writer, because I understand the visceral impact we can achieve, just by altering the tempo of the way the tale is told.

When I started working on the third book in my series, The Chronicles of Aden Weaver a few months ago, I felt as though the rough draft was “dead on the ground.” It was cold and inert. Nothing about the piece made me want to pick it up. I made a couple of obligatory rounds of editing, but, my heart wasn’t in it. I was merely “doing the rounds.”

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Two weeks ago, I began the process of teasing out the key scenes. I once again accepted Maria’s original challenge. I began to take the most dramatic parts of the novel and slowed the pace right down to include the minutiae.

To my delight, before my eyes, the copy began to perk up and come to life. The prose became warm and vibrant. There was energy there. The characters came alive in my imagination. I now find myself in the happy place of being drawn irresistibly back to work on the story. That’s when I know we’re on the right track.

I must continue the good work and edit the copy until the story is fully grown, matured and strong enough to hold its own in the world. What an honour! What a privilege to be a writer parent.

What about you? How do you bring your worlds to life?

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Talk to you later.

Keep on Creating!

Yvette K. Carol

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Storytelling is really one of the most wonderful things about human beings. And some of us get to be lucky enough to also be the storytellers. ~ Bryan Cranston

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For me, the truly hardest part of being a modern author is the marketing.

How do you cover your bases as an Indie with limited time and budget?

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For a start, you must do every job you can do, yourself. You hear seasoned authors warn debut novelists, ‘the effort is only just beginning.’ For good reason. Be prepared to dig deep.

On September 20th of this year, I self published, The Sasori Empire. I’ve poured hours into the marketing. Yet, there’s a seemingly endless list of more to be done. I feel the constant pressure like hot breath on my neck, the inner voice reminding me of the countless avenues of marketing which I have yet to employ. There are the latest marketing books to read, and videos to watch on YouTube, social media sites to join, bloggers to visit and palms to grease.

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Paul Rand, president of a major marketing firm in Chicago, said, “Word of mouth is the fastest growing sector in all of advertising.”

How does the stay-at-home mum and Indie author harness the power of “word of mouth” advertising?

There is no sure-fire way of generating “word of mouth” advertising other than doing your part to create a large enough digital footprint and amp up your EP (or digital Extended Presence).

Build a website. Start a blog. Create profiles in the usual places: Goodreads, Twitter, Facebook, LinkedIn, Snapchat, Instagram, Pinterest, YouTube and Slideshare.

Do the usual rounds of guest blog posts, school visits, author talks, YouTube videos, book reviews, tweets, and book trailers. Additionally, marketing can involve speaking at conferences, book tours and running workshops. You can start a critique group, join a book club, write a newspaper or magazine column, contribute to community blogs or groups (like those over on Wanatribe), join writers organisations, or participate in interviews.

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Some Indie writers have found fame by tapping into the market for short fiction, and releasing their work in serial form, drip feeding a chapter at a time on their blog or website. This week, a local Kiwi writer sold the movie rights to her debut novel, after gaining popularity through the serial fiction platform Wattpad.

It’s necessary to build a community of friends online, email lists, and connections. It can be worthwhile networking by haunting the chat forums on LinkedIn and Google circles.

Primarily it’s vital to tinker with the SEO of your book, check and double check the marketing copy that goes with your book. Make sure it’s doing the job. Test and tweak how everything is performing by monitoring your status as some experts do, by keeping tabs on your conversion rates on Amazon.chrismcmullen

How does the Indie author do it all?

An Indie author wears all the hats, and the stress of promoting your work is white noise in the background which never fully goes away.

While life goes on: the next book needs to be written, the children raised, the work done, the garden/property maintained and at least a little reading is necessary.

What I do is compromise. I set aside time to write, time to promote, and I also let myself have time to play on Pinterest or Facebook. Everyone needs to goof off now and again in order to keep working. Also, if you can, delegate jobs where possible.

It’s a balancing act every day.

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How does the Indie stay sane?

This week, my critique partner, Maria Cisneros-Toth said adding her YouTube videos to her website had attracted more traffic. I thought, I’ll add videos to mine. Another friend said he was adding a “Facebook shop” to his author page. I thought, I’d better set up an author page too. There is always more graft to be done when feeding the maw of book marketing.

But, you know what, it’s doable. I’ve learned I can live with watching less television during the week in order to tick more jobs off my list. I make more meals at home. I can do at least one thing a day to promote my book.

The other day, friend, author and artist, Teresa Robeson, sagely said, ‘Just rest assured that no matter what you decide, it’s okay. It’s not a matter of life and death. It will all work out either way.’

True. Sometimes you need a reminder from a friend to chill.

Equilibrium is the right attitude to cultivate. A calm mindset is paramount. It’s vital to get the work done while also remembering to savour the in-between! Work is work. Yet, it’s the lulls between the waves, the quiet moments, the soft silence in the sun of an afternoon, these are what make the business of life worth living.

How do you handle marketing your work? Any tips?

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Talk to you later.

Keep on Creating!

Yvette K. Carol

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But, you are marketing by word of mouth every time someone reads your post. You’ve got about 5 seconds (or 140 characters) to capture attention. Make sure each message you send builds your credibility. ~ Gina Burgess, Author’s Community

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For he does his work alone and if he is a good enough writer he must face eternity, or the lack of it, each day. ~ Ernest Hemmingway

When you are “post book,” you exist in this strange no-man’s land where you’re not sure what should happen next, but in your secret heart-of-hearts, you’re hoping for applause in some form, hopefully financial.

What nobody can really prepare you for, when you start out as an author is the great echoing silence of self publishing.

A novel requires burning the midnight oil writing the story, and questioning every word, every sentence. After having put “bum-in-chair” for days upon weeks, after suffering the agonies of self-publishing, and the indignities of self marketing, to cross the finish line and release your fiction upon the world, it’s natural to expect reward. It’s natural to want to hear some noise in response.

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There are more books being published every day now than at any other time in our history.

To gain traction, many motivated Indies will ask their “street teams” and friends to share about their release, to write reviews, to generate buzz in various ways. If you don’t dance up a storm, your books don’t sell, you might not be paid. Apart from that self-generated sound, however, there is nothing.

When I put out my first book in 2015, there were some lovely messages on social media from friends and well wishers. Apart from that there was…s i l e n c e. A great white-washed, sound proofed wall of nothingness.

Silence is something we’re not used to these days. In our hyper-connected present, we expect reactions to our every move. We wait with our self worth balanced on likes, loves and comments and shares. We’re conditioned to feedback.

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As yoga-teacher and author, Claudia Altucher said, I find that ultimately there is a little side of me that still clings to the idea of being “chosen” (by a publishing house).

Any writer can relate. With the first book, there’s this great hope of being “discovered.”

“How are things going with your book?” asked well-meaning friends. “Have you sold many?” The mythology goes, all you need do is release work in order to get paid, to get recognition. The truth is the majority of self-published authors will sell less than a hundred copies.

Few authors write a second novel and even fewer a third once the fiscal realities become apparent. After an author visit to an Elementary School in the States, author, Ellen Warach Leventhal, said her favorite response from a fourth grader was, ‘You work hard, you don’t know if you’ll ever get paid for it, and you aren’t rich? Man, not sure I want to do that.’

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The first book is like a trial by fire. If you walk through that flaming doorway without getting burnt, then you carry on writing but as a cleansed, reduced version of oneself with revised expectation.

Nick Ripatrazone’s sage advice to the author is, Share your work, but don’t wait for likes and retweets and mentions. Get off your phone. Get back to your desk.

I read somewhere, the traditional reaction to a book being published at any other time in history has typically been little to none. Authors wrote and released books and went on with their writing. They didn’t expect a parade.

In our digital present, it is easy to forget that silence has always been the most common response to literature and art. ~ Nick Ripatrazone

After I published my debut novel, ‘The Or’in of Tane Mahuta,’ (http://amzn.com/B015K1KF0I), I started developing the next story in the Chronicles of Aden Weaver. The narrative unfolded and it drew me into another world, where I got lost in the creativity. The firestorm was therapeutic. I remembered the most important thing was the art itself.

I understand now why authors advise to get on with writing the next book.

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I published ‘The Sasori Empire,’ (http://amzn.com/B075PMTN2H) last week. This time round, I experienced it differently, with more realism. I didn’t expect mega stardom or even a conversation.

I was ready for the normal silence that surrounds any newly-released work.

I discovered it takes a certain amount of surrender. And, faith, that I can survive the fall. I was prepared for the sudden drop-off of adrenalin and commitment that follows on the heels of each book birth. I’d already bought the chocolate bars. I pampered myself with treats.

My process seems to have settled into a pattern of write-edit-publish-rest-repeat. I relaxed for two days after the book launch. I listened to music, weeded the garden, and I did some baking. For a minute, I thought, I’m free!

Now, I’m writing book three, the final book in the series, ‘The Last Tree.’

How do you handle the silence post-book?

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Keep on Creating!

Yvette K. Carol

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Cherish yourself and wall off an interior room where you’re allowed to forget your published life as a writer. ~ Lan Samantha Chang

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The Or’in of Tane Mahuta

Book One, the Chronicles of Aden Weaver http://amzn.com/B015K1KF0I

The Sasori Empire

Book Two, the Chronicles of Aden Weaver http://amzn.com/B075PMTN2

Launching your first book is like delivering your first baby. There is great cause for much celebration and rightly so, as no one knows other than other authors and publishers, the extent of effort, money and concentration it takes to deliver a fully-formed book into the world. You cross that finish line as a debut author and you throw a party with catered food, fancy decorating and elephants, and you dance till dawn.

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The second book, like the second baby, tends to be a quieter affair. You’re more tired this time round. Your hands are fuller. You take fewer pictures. You have two novels to be responsible for and yet, there is also the third story to write.

At the same time there are the same rounds of media sites which need updating, interviews, and online conversations to be had and bells to ring in order to publicise your new creation to the world. The dreaded self-marketing engine that the Indie author needs to kick into overdrive must work overtime now on promoting that book to the world.

And, sometimes, this conflict of interests can call for new solutions. Enter, the mini-launch. I don’t know if this is a “thing” already, but if not, I’m making it one.

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For the celebration of The Sasori Empire (http://amzn.com/B075PMTN2H), the second novel in my upper middle grade series, the Chronicles of Aden Weaver, I wanted to commemorate the moment and have a party.

The trouble was, I had expended so much time and energy on producing the little dickens that I had nothing left to give. All I wanted to do was recline on a beach in Fiji and sip a cocktail, there was no way I was going to rev up the engines for a massive party as well. So, I hatched the idea of the “mini-launch,” essentially the smallest version of a book party you can have.

~ Here’s how ~

Venue: The first thing is where and when. I simply requested to add the launch of book two into the mix of a get-together I already go to each week, in this case, my local Toastmaster’s meeting. Cost: $0. (Apart from the annual fee, which I would pay anyway).

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Invite list: That way, I didn’t have to worry about people turning up. I knew the crowd of people would be there and they were my friends. You could do the same with your book club or critique group. I also invited one or two other people as guests.

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Catering: I paid a friend who is a baker to make two dozen mini cupcakes. Cost: $20. I bought a bottle of bubbles and a bottle of freshly-squeezed orange juice. Cost: $24.

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Decoration: VistaPrint helped me create two personalized signs. They have the same legend on both sides and plastic stands and only cost $50. A friend donated the dragonfly tablecloth.

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Agenda: When you make your book launch part of an established club meeting, you don’t have to worry about figuring out an agenda or writing the script. All I needed to focus on was writing and learning my speech. At the end of the meeting, the Toastmaster announced that I would be signing books and we broke open the bubbly at that point. I signed and sold my first box of books, and had interesting conversations with would-be authors.

 

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Photos/video: I took along my own camera and tripod. I shoulder-tapped a friend on the day and asked if she would press the record button when I started speaking. And I did the same with the camera after the meeting, getting various folks to take photos. I got a very serviceable video of my speech and some nice pictures of the occasion. The whole thing took an hour and a half. It cost under $100. Whereas my first book launch cost me three times that amount and took double the time.

I’m here to say the mini book launch works. It announces a worthwhile achievement. It sets the book off on its own course in the world with minimum fuss or cost, which is not to say that next time I won’t throw a huge party, it is to say, sometimes when means are limited, there are other ways of commemorating the moment that won’t break the bank.

If you do try your own mini launch, let me know how you go. I want photos!

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Talk to you later.

Keep on Creating!

Yvette K. Carol

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“It does not matter how slowly you go as long as you do not stop.” ~ Confucius

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Subscribe to my Newsletter by emailing me with “Newsletter Subscription” in the subject line to: yvettecarol@hotmail.com

 

 

Go Indie, they said, you’ll make a mint, they said.

Are you familiar with the fact Johnny Depp uses Laurel & Hardy type fall-down-on-your-butt humour to bring the funny to the Pirates of the Caribbean movies? Depp’s a confirmed lover of slapstick. I feel like I’m doing a slapstick comedy routine of my own at the moment, trying to bring my second book into print. Talk about learning by default. Today I began to laugh about it which I guess is a good sign. Either that, or I’m going mad.

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My slapstick movie goes like this: I went Indie in 2015, publishing my first book, ‘The Or’in of Tane Mahuta,’ ( http://amzn.com/B015K1KF0I ) through a local company, BookPrint. They did all the layout and formatting and cover design. This time round, for the second book in the Chronicles of Aden Weaver series, ‘The Sasori Empire,’ I thought I would use Createspace services, the self-publishing arm of Amazon.

Misstep number one

The first thing I didn’t know was how long it would take to go from submitting to being ready to print. I’d estimated about 6-8 weeks based on the initial conversation with the Createspace “publishing consultant.” In hindsight, I realize the six weeks I’d been quoted was based on an ideal world where the book is perfect and no changes need to be made and it sails straight from submission through the different levels of production.

In the real world, errors are found through looking at digital proofs. Changes need to be made and each round of editing changes takes a week to put into effect. In underestimating the time factor, I stumbled and fell over two attempts at book launches. *face plant

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Misstep number two

In The Or’in of Tane Mahuta, BookPrint made a fleur-de-lis for me to border the pages, using some of my imagery. Unable to copy their fleur-de-lis though for the second book, I drew it myself in pen & ink. I uploaded the image to Createspace. I requested the vertical image to feature opposite “some” chapters (as they’d been sprinkled throughout the first book). The first proof arrived with the fleur-de-lis opposite the start of every chapter and there are SIXTY-THREE chapters.

I asked to have the vertical images removed. The digital proof returned and in the place of every fleur-de-lis there were blank pages, in other words, SIXTY-THREE blank pages. *head desk

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Misstep number three

I paid more money.

The novel was checked by my proof reader and me. It was with great wonder and delight that I finally pushed the “approve” button I’d wanted to hit for so long.

The printed proof arrived in all its newfound glory. I gazed upon my creation and thought I’d gone to heaven.

Then, to my horror, within the pretty cover lay a ghastly sight – chopped up sentences everywhere – to fit the lines on the page the computer had hyphenated words like mo-ther, go-ing, to-gether. There were three to four to a page. I went to my friends who have self published using Createspace services. They said they’d had to typeset their own stories before they sent them in! Aha. *belly laugh

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And so, through this comedy of errors, I made a lot of rookie mistakes. I took cream pie to the face. I stepped on a few rakes. I subjected myself to what Laurel and Hardy would call “cartoon violence.”

On the plus side, I have learned a lot about self publishing my own book. I’m also closer to publishing this novel than I was before I started. And I’ve been able to share what I’ve learned with others.

Huzzah!

I remind myself to take heart from the stirring poem Kristen Lamb put me onto a couple of weeks ago, How Did You Die? By Edmund Vance Cooke:

‘The harder you’re thrown, why the higher you bounce; Be proud of your blackened eye! It isn’t the fact that you’re licked that counts, It’s how did you fight — and why?’

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I was sitting in a pub with old friends the other night, and we were talking about our careers. I tried to explain my strange predicament. I said, “once, I had the comfort of not being published. Now that I have spit on my hand and joined the ring, it’s terrifying. I feel like I’m out of my element, and I’m making mistakes in public.”

But if I don’t put my stories out now, then when?

With book two, there is still some work to be done. That’s okay. I’ve learned something new. I’ve tasted the finish line, so now I must pull my boots up and get crackerlackin’. After all, that’s what Laurel and Hardy, or Jack Sparrow would do!

As Kristen said in her response to my ‘Quit or Stay’ post, ‘Life knocks us down, but that’s just life. The getting up? All on us.’

You have to have skin in the game. And you have to be cool when you get popped in the nose.

It’s not easy to do. What about you, how do you handle the knock backs?

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Talk to you later.

Keep on Creating!

Yvette K. Carol

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There are so many reasons most writers don’t make it and very little of it has to do with the writing. This is a mental battle first and foremost. Mastering emotion and will and getting up over and over and over and over. ~ Kristen Lamb

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Subscribe to my Newsletter by emailing me with “Newsletter Subscription” in the subject line to: yvettecarol@hotmail.com

There is something you find interesting, for a reason hard to explain. –Annie Dillard

Book shelf real estate is tiny. It pays to remember that our book will only occupy a small amount of territory on that prized book or library shelf (if it gets there at all!) so we need to stand out. A number of years ago, I read a magazine article about small business start-ups creating their own symbolism, just the same way big companies choose logos. I wondered, why shouldn’t Indie writers also utilise this tool and create their own logos?

*Reason One: Our brains remember images before facts.

It’s a well-known fact that symbols work on our subconscious, and we humans respond to visual clues. There’s a reason all the major brands always build their businesses around a symbol. Once they establish a logo, the emblem then becomes synonymous with their name.

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*Reason Two: A symbol is a reminder. Logos help readers remember you.

The same way our ancestors carved runes into rocks or hieroglyphs into stone, we can use symbols, as a bridge, an illustrative shorthand, in order to convey our message to the world. An image can say so much more than a word. ‘If you let go of your idea of what you are looking at in the symbol, it will reveal itself as information in the form of knowledge that cannot be read in books. It is a direct knowledge,’ said Gurudev Hamsah Nandatha, in his book, In the Presence of Truth. ‘It is because the symbol, it could be a painting or a spiritual symbol, has an impact on your mind. It’s a reminder.’

*Reason Three: Logos help readers to quickly “recognize you” on the book shelf. They give you visibility.

As an Indie writer, I’m seeking two things: to create good content and to build myself as a brand a reader can trust to deliver a good read. A symbol helps readers young and old remember the story and who delivered it.

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*How to Create Your Symbol

One: Find a relevant form.

When I went Indie to publish my first book, The Or’in of Tane Mahuta (http://amzn.com/B015K1KF0I), I wanted to start using my own logo. The Chronicles of Aden Weaver series is about shape shifters who morph from insect to human. I studied insects and looked at dragonfly wings. Then, I sketched and painted three possible options for a symbol to suit.

*Two: Enlist your readers in helping you choose.

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Others see things differently and can provide a valuable resource for feedback. I started a competition for the people on my mailing list. In the newsletter, I gave readers three options to choose from. I asked them to vote on the best. Each vote was counted as an entry, with the winner getting a free signed copy of the book.

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*Next Step: Stake your claim. Make the symbol your own, by stamping it on your books, your cards, your website, and your blog.

The winner by a majority was this one. I finally had a suitable symbol for my brand.

*Hot Tip: Make sure your logo goes on the spine of your book, where it will be seen.

You can see when I line my novel up with others, the way the publishing houses logos establish turf. At a glance, we know who they are. This is the same connectivity you want to happen in the reader’s brain with your brand when they see your masterpiece.

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I’m publishing my second book through CreateSpace. On the first proof for ‘The Sasori Empire,’ I discovered my logo was missing from the spine. Although I had originally submitted the symbol with the file, it’s possible I may have sent it to the wrong place. When you go through an online publishing service, you must read every instruction minutely, because if your work is not submitted to the company’s specific guidelines, it’s not “received” at all. Therefore, the error lies with you. And, every editing change you make will cost money.

I re-submitted the image via the correct channel and made sure my logo is featured in the correct spot on the cover. I’m saying to the world through my symbol, “I’m here.” This puts a smile on my face.

As an Indie, it’s vital to be happy with how your book is going to look sitting on the shelf, as well as how it reads inside. That way the whole package becomes authentic to you.

Are you smiling about the final look of your book? Ever thought of designing your own logo? 

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Talk to you later.

Keep Writing!

Yvette K. Carol

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There is something you find interesting, for a reason hard to explain. –Annie Dillard

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Subscribe to my Newsletter by emailing me with “Newsletter Subscription” in the subject line to: yvettecarol@hotmail.com