Archive for the ‘PR’ Category

When you start out as a writer, you think the hardest part of authorship is writing the book. Then once the first draft is done, you think the hardest part is the editing. Once the story is tweaked and polished, you think the hardest part of the job by far is the publishing. And, it is. However, for me, the truly hardest part of being a modern author is the marketing.

How do you cover your bases as an Indie on limited time and budget?

DSC00263

For a start, you must do every job you can do, yourself. You hear seasoned authors warn debut novelists, ‘the effort is only just beginning.’ For good reason. Be prepared to dig deep.

On September 20th of this year, I self published, The Sasori Empire. I have poured hours and hours into the marketing so far. Yet, there’s a seemingly endless list of more. I feel the constant pressure like hot breath on my neck, the inner voice reminding me of the countless avenues of marketing which I have yet to employ. There are the latest marketing books to read, and videos to watch on YouTube, social media sites to join, bloggers to visit and palms to grease.

DSC00029

Paul Rand, president of a major marketing firm in Chicago, said, “Word of mouth is the fastest growing sector in all of advertising.”

How does the stay-at-home mum and Indie author harness the power of “word of mouth” advertising?

There are the usual rounds of guest blog posts, school visits, author talks, YouTube videos, book reviews, tweets, and book trailers. Additionally, marketing can involve speaking at conferences, book tours, running workshops, starting a critique group, joining a book club, writing a newspaper or magazine column, contributing to community blogs or groups (like those over on Wanatribe), joining writers organisations, or participating in an interview.

1343267365

Some Indie writers have found fame by tapping into the market for short fiction, and releasing their work in serial form, drip feeding a chapter at a time on their blog or website. This week, a local Kiwi writer sold the movie rights to her debut novel, after gaining popularity through the serial fiction platform Wattpad.

It’s necessary to build a community of friends online, email lists, and connections. It can be worthwhile networking by haunting the chat forums on LinkedIn and Google circles.

Primarily it’s vital to tinker with the SEO of your book, check and double check the marketing copy that goes with your book. Make sure it’s doing the job. Test and tweak how everything is performing by monitoring your status as some experts do, by keeping tabs on your conversion rates on Amazon.

chrismcmullen

How does the Indie author do it all?

An Indie author wears all the hats, and the stress of promoting your work is white noise in the background which never fully goes away.

While life goes on: the next book needs to be written, the children raised, the work done, the garden/property maintained and at least a little reading is necessary.

What I do is compromise. I set aside time to write, time to promote, and I also let myself have time to play on Pinterest or Facebook. Everyone needs to goof off now and again in order to keep working.

It’s a balancing act every day.

P1130475

How does the Indie stay sane?

This week, my critique partner, Maria Cisneros-Toth said adding her YouTube videos to her website had attracted more traffic. I thought, I’ll add videos to mine. Another friend said he was adding a “Facebook shop” to his author page. I thought, I’d better set up an author page too. There is always more graft to be done when feeding the open maw of book marketing.

I’ve learned I can live with watching less television during the week in order to tick more jobs off my list. I make more meals at home. I can do at least one thing a day to promote my book.

The other day, friend, author and artist, Teresa Robeson, sagely said, ‘Just rest assured that no matter what you decide, it’s okay. It’s not a matter of life and death. It will all work out either way.’

True. This is the right attitude to cultivate. A calm mindset is paramount. It’s vital to get the work done while also remembering to savour the in-between! Work is work. Yet, it’s the lulls between the waves, the quiet moments, the soft silence in the sun of an afternoon, these are what make the business of life worth living.

 Don’t let it eat  you.

IMG_0574

Talk to you later.

Keep on Creating!

Yvette K. Carol

+

 

But, you are marketing by word of mouth every time someone reads your post. You’ve got about 5 seconds (or 140 characters) to capture attention. Make sure each message you send builds your credibility. ~ Gina Burgess, Author’s Community

+

Subscribe to my Newsletter by emailing me with “Newsletter Subscription” in the subject line to: yvettecarol@hotmail.com

Advertisements

Launching your first book is like delivering your first baby. There is great cause for much celebration and rightly so, as no one knows other than other authors and publishers, the extent of effort, money and concentration it takes to deliver a fully-formed book into the world. You cross that finish line as a debut author and you throw a party with catered food, fancy decorating and elephants, and you dance till dawn.

Screen Shot 2015-09-11 at 4.13.01 pm

The second book, like the second baby, tends to be a quieter affair. You’re more tired this time round. Your hands are fuller. You take fewer pictures. You have two novels to be responsible for and yet, there is also the third story to write.

At the same time there are the same rounds of media sites which need updating, interviews, and online conversations to be had and bells to ring in order to publicise your new creation to the world. The dreaded self-marketing engine that the Indie author needs to kick into overdrive must work overtime now on promoting that book to the world.

And, sometimes, this conflict of interests can call for new solutions. Enter, the mini-launch. I don’t know if this is a “thing” already, but if not, I’m making it one.

Sasori Empire - Cover - Proof 1

For the celebration of The Sasori Empire (http://amzn.com/B075PMTN2H), the second novel in my upper middle grade series, the Chronicles of Aden Weaver, I wanted to commemorate the moment and have a party.

The trouble was, I had expended so much time and energy on producing the little dickens that I had nothing left to give. All I wanted to do was recline on a beach in Fiji and sip a cocktail, there was no way I was going to rev up the engines for a massive party as well. So, I hatched the idea of the “mini-launch,” essentially the smallest version of a book party you can have.

~ Here’s how ~

Venue: The first thing is where and when. I simply requested to add the launch of book two into the mix of a get-together I already go to each week, in this case, my local Toastmaster’s meeting. Cost: $0. (Apart from the annual fee, which I would pay anyway).

IMG_0702

Invite list: That way, I didn’t have to worry about people turning up. I knew the crowd of people would be there and they were my friends. You could do the same with your book club or critique group. I also invited one or two other people as guests.

IMG_0698

Catering: I paid a friend who is a baker to make two dozen mini cupcakes. Cost: $20. I bought a bottle of bubbles and a bottle of freshly-squeezed orange juice. Cost: $24.

IMG_0699

Decoration: VistaPrint helped me create two personalized signs. They have the same legend on both sides and plastic stands and only cost $50. A friend donated the dragonfly tablecloth.

IMG_0693

Agenda: When you make your book launch part of an established club meeting, you don’t have to worry about figuring out an agenda or writing the script. All I needed to focus on was writing and learning my speech. At the end of the meeting, the Toastmaster announced that I would be signing books and we broke open the bubbly at that point. I signed and sold my first box of books, and had interesting conversations with would-be authors.

 

IMG_0705

Photos/video: I took along my own camera and tripod. I shoulder-tapped a friend on the day and asked if she would press the record button when I started speaking. And I did the same with the camera after the meeting, getting various folks to take photos. I got a very serviceable video of my speech and some nice pictures of the occasion. The whole thing took an hour and a half. It cost under $100. Whereas my first book launch cost me three times that amount and took double the time.

I’m here to say the mini book launch works. It announces a worthwhile achievement. It sets the book off on its own course in the world with minimum fuss or cost, which is not to say that next time I won’t throw a huge party, it is to say, sometimes when means are limited, there are other ways of commemorating the moment that won’t break the bank.

If you do try your own mini launch, let me know how you go. I want photos!

IMG_0704

Talk to you later.

Keep on Creating!

Yvette K. Carol

*

“It does not matter how slowly you go as long as you do not stop.” ~ Confucius

*

Subscribe to my Newsletter by emailing me with “Newsletter Subscription” in the subject line to: yvettecarol@hotmail.com

 

 

~ I’m afraid of losing my obscurity. Genuineness only thrives in the dark. Like celery. ~ Aldous Huxley

When I started writing fiction as an adult thirty-five years ago, I did so for the love of it. I wrote because creativity wanted to pour out of me that way. My “certain set of skills” happened to lie with prose and that’s where I ran wild with the giddy rush of youth. I was not preoccupied or clouded by the need for publication. I wrote to explore the parameters of my imagination, to see where I could go, to travel to far-flung places and report back. The possibilities and the horizon were equally endless.

1343194161

Five years ago, when I began my first steps into the world online and social media, I set up author pages, started making friends and finding out more about the online writing community. It wasn’t long before I felt the pressure to have something to show for my years of writing effort. I needed something to hang my shingle on. In 2015, I made the death-defying leap from unpublished to Indie author.

What I didn’t know then is that once you pass over that threshold, you leave innocence at the door. After that, the gloves are off; you have entered the arena of life. And life is brutal. It wants to eat you. Every move you make as an author or artist these days is public and hung out to dry in the open marketplace. Whether you make it or break it is global, everyone’s going to know. As the Indie author, you have become your own middle man; you manage everything from advertising copy, to every aspect of book production, to hawking copies at book fairs. The marketing machine never stops and you can never feed it enough.

12046741_10152999332616744_4879693232329241173_n

If you’re a savvy Indie, every step you make after that has an angle. Every friend you make is a prospective customer. Every post, every tweet, every conversation is another way to sell your product.

What this does to my creative soul is like toxic gas, it slowly poisons the ground.

Author and teacher, Lan Samantha Chang, addressed this phenomena in her speech, Writers, Protect Your Inner Life*. ‘We are taught to believe that the publication of a book is the happy ending to a long journey of working and striving, but according to many new authors with whom I have spoken, publishing is only the beginning of the journey of learning to navigate the world as a public writer, which is the opposite of making art, and it requires learning to protect that inner self from which the art emerged in the first place.’

11889507_1104398626237740_4156882009942782235_n

This is something I’ve really been thinking about a lot lately, is how to preserve and keep alight this flame of purity inside me.

How do I protect my dignity, my artistic integrity?

How do I maintain my ability to enter the shaded places of childhood, the secret inner recesses of my soul, in order to write the rough draft?

It pained me that in my reaching for public attention, I had forgotten the innocent joy of writing for the sake of writing, not for the buck. Not for the fan. Not for the “likes” on Facebook. Not for the bestseller list. Not for status updates. In my struggle to be heard, in my fight to get my book on the front shelf to be seen, I had lost sight of what was really important. Or why I started this journey in the first place, to ‘live with hysteria, and out of it make fine stories,’ as Ray Bradbury put it so eloquently in his day.

Cheryl Ashtar Zanael Photos.jpg

Like the celery that only grows in the dark, the artist, the creative soul requires time in stillness and solitude and retreat in order to gestate.

I have learned the only way to preserve and protect my inner life as a writer is to carve out regular prolonged time away from marketing and (if possible) social media. I call them ‘net breaks,’ and they’ve become as necessary to my creative spirit, as walks outdoors or glasses of water are necessary to my health.

Sometimes I need to turn off all my devices and get out into nature. I need to forget about the end point of the sale and refocus on the love of writing – that eternal spark. Only then, can I truly re-enter my own private Eden from which I can create worlds.

How do you protect your inner world?

Teresa Maria-Munoz photos

Talk to you later.

Keep on Creating!

Yvette K. Carol

*

 

‘Cherish yourself and wall off an interior room where you’re allowed to forget your published life as a writer. There’s a hushed, glowing sound, like the sound coming from the inside of a shell,’ said writer Lan Samantha Chang

*http://lithub.com/writers-protect-your-inner-life/

*

 

Subscribe to my Newsletter by emailing me with “Newsletter Subscription” in the subject line to: yvettecarol@hotmail.com

 

 

 

There is something you find interesting, for a reason hard to explain. –Annie Dillard

Book shelf real estate is tiny. It pays to remember that our book will only occupy a small amount of territory on that prized book or library shelf (if it gets there at all!) so we need to stand out. A number of years ago, I read a magazine article about small business start-ups creating their own symbolism, just the same way big companies choose logos. I wondered, why shouldn’t Indie writers also utilise this tool and create their own logos?

*Reason One: Our brains remember images before facts.

It’s a well-known fact that symbols work on our subconscious, and we humans respond to visual clues. There’s a reason all the major brands always build their businesses around a symbol. Once they establish a logo, the emblem then becomes synonymous with their name.

DSC00101

*Reason Two: A symbol is a reminder. Logos help readers remember you.

The same way our ancestors carved runes into rocks or hieroglyphs into stone, we can use symbols, as a bridge, an illustrative shorthand, in order to convey our message to the world. An image can say so much more than a word. ‘If you let go of your idea of what you are looking at in the symbol, it will reveal itself as information in the form of knowledge that cannot be read in books. It is a direct knowledge,’ said Gurudev Hamsah Nandatha, in his book, In the Presence of Truth. ‘It is because the symbol, it could be a painting or a spiritual symbol, has an impact on your mind. It’s a reminder.’

*Reason Three: Logos help readers to quickly “recognize you” on the book shelf. They give you visibility.

As an Indie writer, I’m seeking two things: to create good content and to build myself as a brand a reader can trust to deliver a good read. A symbol helps readers young and old remember the story and who delivered it.

DSC00103

*How to Create Your Symbol

One: Find a relevant form.

When I went Indie to publish my first book, The Or’in of Tane Mahuta (http://amzn.com/B015K1KF0I), I wanted to start using my own logo. The Chronicles of Aden Weaver series is about shape shifters who morph from insect to human. I studied insects and looked at dragonfly wings. Then, I sketched and painted three possible options for a symbol to suit.

*Two: Enlist your readers in helping you choose.

DSC00105

Others see things differently and can provide a valuable resource for feedback. I started a competition for the people on my mailing list. In the newsletter, I gave readers three options to choose from. I asked them to vote on the best. Each vote was counted as an entry, with the winner getting a free signed copy of the book.

6810832

*Next Step: Stake your claim. Make the symbol your own, by stamping it on your books, your cards, your website, and your blog.

The winner by a majority was this one. I finally had a suitable symbol for my brand.

*Hot Tip: Make sure your logo goes on the spine of your book, where it will be seen.

You can see when I line my novel up with others, the way the publishing houses logos establish turf. At a glance, we know who they are. This is the same connectivity you want to happen in the reader’s brain with your brand when they see your masterpiece.

041 (2)

I’m publishing my second book through CreateSpace. On the first proof for ‘The Sasori Empire,’ I discovered my logo was missing from the spine. Although I had originally submitted the symbol with the file, it’s possible I may have sent it to the wrong place. When you go through an online publishing service, you must read every instruction minutely, because if your work is not submitted to the company’s specific guidelines, it’s not “received” at all. Therefore, the error lies with you. And, every editing change you make will cost money.

I re-submitted the image via the correct channel and made sure my logo is featured in the correct spot on the cover. I’m saying to the world through my symbol, “I’m here.” This puts a smile on my face.

As an Indie, it’s vital to be happy with how your book is going to look sitting on the shelf, as well as how it reads inside. That way the whole package becomes authentic to you.

Are you smiling about the final look of your book? Ever thought of designing your own logo? 

021

Talk to you later.

Keep Writing!

Yvette K. Carol

+

There is something you find interesting, for a reason hard to explain. –Annie Dillard

+

Subscribe to my Newsletter by emailing me with “Newsletter Subscription” in the subject line to: yvettecarol@hotmail.com

 

It’s time for another group posting of the Insecure Writer’s Support Group! Time to release our fears to the world – or offer encouragement to those who are feeling neurotic. If you’d like to join us, click on the tab above and sign up. We post the first Wednesday of every month. I encourage everyone to visit at least a dozen new blogs and leave a comment. Your words might be the encouragement someone needs.

insecurewriterssupportgroup

Every month, the organisers announce a question that members can answer in their IWSG Day post. Remember, the question is optional!!!

April IWSG Day Question: Have you taken advantage of the annual A to Z Challenge in terms of marketing, networking, publicity for your book? What were the results?

Answer: No.

Truth is, I suck at marketing. I remember scoffing a few years back over a writer’s comment on LinkedIn, when he said he wouldn’t be doing any of his own marketing, he was ‘the talent.’ But, since then, I’ve barely done any marketing myself, so who am I to talk? It’s a big failing so I am outing myself, right here.

The reality for all of us as writers in today’s world is that more people are writing and publishing books than ever before in history, and fewer people are reading them. This from John Sargent, CEO of Macmillan: “There are fewer and fewer newspapers out there, and their audiences are shrinking. Discovery is an ever-growing problem. Big titles get bigger, and everything else gets harder and harder to find and sells fewer and fewer copies.”

041 (2)

Every writer, actor, model, artist, dancer, and musician in the current environment has to sell themselves through social media. We understand how it works and we do our bit to tweet things and share for our friends. Yet, I still have a visceral reaction when someone I’ve been talking to on sm for a while turns around and asks me to buy their book. Just this week, a friend I’ve been talking to and liking posts with, etc, for a year sent me a private message on Facebook asking me to buy her book, and help her book get off the ground by participating in a thunderclap campaign. There’s a part of me that wants to help her as a good person should, and there’s a part of me that’s pissed off with her now. It’s like; she’s betrayed my trust, so I won’t view her connection with me the same way again. I can’t quite get over that feeling of betrayal, and I don’t want to do it to other people.

It’s not that I haven’t tried to tackle marketing.

006 (3)

Five years ago, I read books on how to market myself as a new author. I started the blog. Tick. I set up my own website. Tick. I joined a bunch of social media sites and started chatting. Tick. I started compiling an email list and writing a regular newsletter. Tick. I made friends with everyone I met and traded details. Tick.

Yet, when my first book, ‘The Or’in of Tane Mahuta’ came out in 2015, not only did I not ask my friends to buy my book, I actually bought sixty copies and gave the books away. I posted packages to the really special friends I’d made on the net, all around the world. I thought I’m not going to make a penny out of this. And, I didn’t.

003-2

*This is not something I would advocate for those writers starting out, who are hoping to make a living out of their work, by the way.

This trait means I can’t quite seem to get over the hump between me as the writer and the speed bump of selling my book to my friends. Lucky for me, profit is not as high on my list of priorities. I go by the adage, when you realize you have enough there’s always plenty. I run a tight ship and I have enough so I don’t need more. I like to measure my success by my personal growth and the good friendships I have made along the way. The online writers community is amazing. My friends are so sustaining and caring. Right now, that’s more important.

I love this life of being a writer, and creating books. I’m editing my second book, ‘The Sasori Empire,’ and the message that comes through towards the end is how important his friendships are becoming to the hero, Aden. Interesting how life and one’s fiction often parallels, isn’t it?

How about you, what marketing do you do?

040

Talk to you later.

Keep on Creating!

Yvette K. Carol

+

“If you don’t make mistakes you won’t make anything.” ~ Anon

+

 

Subscribe to my Newsletter by emailing me with “Newsletter Subscription” in the subject line to: yvettecarol@hotmail.com

When creating your own brand, my advice is to keep your brand consistent. For instance, my brand is Kristen Lamb. ~ We Are Not Alone.

002

At some point, each new writer must make a decision about which name is going to appear on the front cover of their books and stories.

These days, once you commit to a name, this becomes synonymous with your brand. Every little digital step we take these days gets linked to and adds incrementally to our brand. This is why we need to choose wisely where our writer’s names are concerned.

We don’t want to have to do the spadework all over again to build a new brand if we have to change name somewhere along the way.

For many years, I couldn’t decide which moniker I was going to use as a writer. Luckily, I was on Facebook, and I stumbled across Kristen Lamb. She had written a book in 2010 on social media for writers, We Are Not Alone, ‘The Writer’s Guide to Social Media.’ This book is no longer available in the original format, as it needed updating. I believe the updated version Rise of the Machines—Human Authors in a Digital World  is available now.

kristen-lamb

It was 2011. I was new to the net. I was simply a full time mother who wrote part time. I was everyone’s poor cousin. Unpublished, at the time, I had neither a blog, nor a newsletter, website, or any of the must-haves for the modern writer. I was just starting out into the jungle of the strange and mysterious world of social media, and the whole thing seemed rather intimidating and scary.

After purchasing a copy of We Are Not Alone, Lamb’s short yet impactful book, I read it in one gulp. I must admit, I went rather “Shelton” and adhered to Lamb’s principles to the letter.

With regards the subject of author names, pen names, and author brand, Lamb advocated thinking in a broad fashion across one’s social media platforms, and seeing for oneself the value in having one name, one brand, across all platforms. ‘Just because Twitter allows you to have multiple identities doesn’t mean it is a good idea, especially if you are unpublished.’

24537059372_7e5f947733_n

This felt like a wise decision and the simplest, to choose a writer’s name that I would use across every social media platform.

I considered the idea of letting go of my surname and using Yvette Carol, my first and middle names. I remembered a conversation I had had about this subject with my grandmother about a decade before. At the time, I had asked Nan for her opinion on which pseudonym I should choose.

Nan said, “While I would love to see the family name on the spine of a book, up on the shelf, I think ‘Yvette Carol’ sounds more like an author.”

I felt the same way. It fitted the criteria in Lamb’s book, and most importantly, it felt like me.

I changed my name by deed poll and committed to it across all genres and all areas of my life. It really felt like taking control. Being bold. And making a statement on the internet, as in, ‘This is my name. This is my claim.’

front cover dragonfly stories - Copy

When it comes to choosing your writer’s name, what criteria can you use?

Make sure the words are punchy and memorable. Usually, you want to test how it sounds by saying it aloud a few times to find out how it flows.

As Lamb said, ‘In order to maximise sales, your goal is to become a brand. Brand=Big Sales.’ You want to think catchy. However, shorter isn’t necessarily better. Just ask Arnold Schwarzenegger! He stayed true to his name.’

Kristen Lamb put it perfectly, when she said, ‘The internet has valuable real estate that you will want to command. How you claim that digital real estate is by using your name.’

041 (2)

Lamb’s second key bit of advice re choosing the name to go by for an author was to consider what product or genre or style they wanted their name to be associated with. Then, you market yourself that way from then on. Hence, the reason my blog and website are titled, Yvette Carol, Children’s Writer.

Thank you, Kristen for the great advice!

*

In a nutshell, your writer’s name is designed to be pithy and memorable

It’s designed to reflect you and your brand.

It’s designed to be flexible, so you can ‘be consistent across all platforms’

It’s designed to be classic, to last forever.

*

How did you find your writer’s name or do you use your given birth name?

026 (5)

Talk to you later.

Keep on Creating!

Yvette K. Carol

+

Now here, you see, it takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that. ~ Lewis Carroll

+

Subscribe to my Newsletter by emailing me with “Newsletter Subscription” in the subject line to: yvettecarol@hotmail.com

 

It’s time for another group posting of the Insecure Writer’s Support Group! Time to release our fears to the world – or offer encouragement to those who are feeling neurotic. If you’d like to join us, click on the tab above and sign up. We post the first Wednesday of every month. I encourage everyone to visit at least a dozen new blogs and leave a comment. Your words might be the encouragement someone needs.

insecurewriterssupportgroup

When the upper-ups at IWSG headquarters decided to bring in the Question of the Month, earlier this year, I admit to not exactly clapping my hands with glee. I opted out at first.

You see, I like to write every post from the point of view of sharing either what’s been going on for me, or what I’ve been thinking, or doing creatively, or experiencing through my kids and my family. As ‘the Question’ was only a suggestion, not a given, I decided to make my own choice as to this blog’s content.

I wanted to remain true to my ideals. Yet, as the year went on, I noticed other #IWSG bloggers I visited always answered the Question. I began to feel like the only kid on the playground, while all the other kids are jostling for elbow-room in the sandpit.

041

Long story, short, last month I answered the Question. It was fun. I imagined myself one of the big gun authors being asked a question about my writing career by a newspaper reporter.

December 7, the IWSG Question of the month – In terms of your writing career, where do you see yourself five years from now, and what’s your plan to get there?

Great question!

I see myself with the series, The Chronicles of Aden Weaver, finished and published. I see spin-offs from the series, evolving naturally. I can see the books being made into some sort of local production, either theatre or movie, or maybe artwork springing from it, or the series being made into some sort of video game.

I see myself blissful at work on the next book/s.

peter_jackson_sdcc_2014

Have you heard of making a “vision board?” I saw the idea on an Oprah show back in the day. You create a pictorial poster of what you hope to achieve. I preferred writing down my dreams. I call mine a “wish list.” Each year, on my birthday (which was the day before yesterday) I update my wish list for future dreams and goals. For more than ten years now, at the bottom of each list, I’ve written the same line. “Peter Jackson turns my books into movies.” That’s a big dream, however if we’re talking about what I really want to achieve in five years, then!

My plan to get there is to keep on writing. Write. Write and learn. Learn and write.

I shall also keep on networking, which is a necessity these days, to be active on social media and create an active digital footprint. I’ll carry on blogging, tweeting, putting content on my YouTube channel, and pinning on Pinterest. I’ll keep on building my email list for my *Newsletter and putting out quality content.

(*For Newsletter, e me at yvettecarol@hotmail.com put “Subscribe” in subject line, you will automatically be added to the family!)

I think it’s important now that I have overcome my fear of public speaking to keep up the public speaking to improve my self-confidence levels.

002

Then, we come to the most important thing I intend to keep on doing. Those who have known me on the ether for a while will have heard this story before, however, I always find its worth repeating. Back when I was into multi-level marketing, our very wealthy, mega-successful, charismatic leader took me aside one time, to pass on a gem of her wisdom. I remember we were standing in the car-park, after an evening meeting.

She said, she was going to pass on the single most important thing I had to do.

‘I don’t mean just in business, I mean in life. Forget about the money, building a business is not about that. You must think one way and one way only. There is only one thing you need to do. And that is, Spread the Love. Everything you do, everything you say, every action every day, you Spread the Love. That’s all you need to do.’

I really took the message to heart. I went away from that night and I have applied that principle to everything I’ve done since. It works for me.

007

Talk to you later.

Keep on Creating!

Yvette K. Carol

+

‘New Zealanders by nature of our isolation just go ahead and do things our own way. That’s the New Zealand spirit.’ ~ Peter Jackson

+

 

Subscribe to my Newsletter by emailing me with “Newsletter Subscription” in the subject line to: yvettecarol@hotmail.com

 

Hey, guys,

Will you do me a favour, and share this widely? It’s a great opportunity to support a worthy cause. Erik Weibel, young author and book-reviewer, and general, all-round rising star, deserves for this post to be spread as widely as possible. His rural school seeks donations for new band uniforms.

I mean, c’mon!

This is for you and your school band, Erik. I hope you get your new uniforms. I look forward to the photos and the blog post, when you do!

026 (5)

All the best, Yvette x

 

Don’t forget what happened to the man who suddenly got everything he wanted. He lived happily ever after. Roald Dahl

 

+

 

Subscribe to my Newsletter by emailing me with “Newsletter Subscription” in the subject line to: yvettecarol@hotmail.com

 

+

This Kid Reviews Books

HELLO blog readers!

I very rarely post about anything other than books, writing, literacy, and libraries.

I also have only ever once posted about raising money for a cause.

I have something I care a lot about that I wanted to put out in the blogosphere. I go to a small rural school in Pennsylvania. We don’t have a lot of money for things like Smartboards, iPads, or masking tape (seriously – our librarian ran out of masking tape one year…) BUT OUR TEACHERS ROCK! They are the best of the best and with them we don’t need a bunch of technology (well maybe we do need the tape, but we did eventually get that).

One of the programs at my school that I really enjoy is our band program. I find music challenging. It makes a different part of my brain fire up when I listen to or try…

View original post 207 more words

With more of our lives played out online these days, there are new expectations of social interaction. There are experts who tell us rules of “social media etiquette ” or “Netiquette,” as it is known.

To my mind it’s simple. Let’s conjure up some new rules. We’ll call them SimplePimples.

#1 SimplePimple~

Be true to yourself and treat others the way you want to be treated.

The people I interact with online are a community, of whom some are family, some are colleagues, and some are friends. So, I act accordingly. If you make a mistake, ‘fess up, make amends, and apologize. If someone continually makes the same sorts of mistakes with images, or words, or tone towards you on social media, and you don’t get the apology, cut them loose.

11108752_10152880647497637_4484678003315666912_n

#2 SimplePimple~

The same rules of respect and tolerance we’d show each other face-to-face should apply online.

‘When we “add as a friend” we are entering a relationship based on social norms which are the rules that guide and govern human relationships.’ Kristen Lamb

Exactly!

Why the need to overcomplicate things? When you go to put something on social media, ask yourself if you’d be happy with your boss or your grandparents seeing it. When you communicate and interact with others online, be as polite and respectful as you would be face-to-face. You never know, you may meet these people in person one day and you’ll be glad you were courteous. Normal rules of conduct apply!

It seems that online, when people have a negative thought about what they read or see, they feel entitled to share it with everyone via social media. Why? It’s just what it is, negativity. And we don’t need more of that in our lives.

Wawrzniec

‘Why are some people so offended by pictures of food, selfies, flowers, puppies and life’s other simple joys? Some of us appreciate these moments so much so that we want to take a picture of it. If you don’t like it, then scroll on, just as you’re probably overlooking these moments in real life anyway.’ ~ Jenna Wawrzyniec

Personally, my rule of thumb is, if you’re not prepared to say what you’re saying online to the person’s face, then don’t say it. Think of karma – the energy you put out shall return to you in kind – the same applies in the virtual world.

If you take the analogy we are like a group gathered around the cooler, sharing the day’s gossip, then in any and every social gathering of the clan, there will be the occasional bore, the odd case of foot-in-the-mouth, and release of wind. Someone will show photos on their phone you have no interest in seeing. Someone else wants you to watch this clip on YouTube that you’ve ‘just got to see.’ That’s okay.

Everyone expects that. There’s room for everybody at the cooler.

006

#3 SimplePimple~

‘Spread the Love’

A long time ago, a beloved mentor of mine in business, said something that has stayed with me ever since. She said, ‘Don’t worry about the sales, or the connections, or the numbers. The only thing you ever need to worry about is to spread the love in everything you do. Every person you meet, every interaction, spread the love.’ She was the most successful and empowered woman I knew. I listened!

Spread the love. Let the rest take care of itself. Each day, I concentrate on my work, and on supporting and encouraging family and friends to the best of my ability. That’s why I adhered to the wonderful Kristen Lamb’s blog and books, and joined her creative hub, Wanatribe, because Kristen’s essential message was ‘We Are Not Alone!’ Kristen is my kind of gal. She advocates we build relationships and have fun doing it. That’s what it’s all about for me.

We understand netiquette is ‘essential in a civilized work environment or personal relationship.’ That’s fine. Most of us are adults and can play nicely around the cooler.

We also are able to lean in a little if someone takes a misstep. Believe it or not, we’re able to give folks the benefit of the doubt. We show a little lenience. If someone tags us into a photo looking the worse for wear, we go un-tag ourselves. We laugh it off. We’re big boys and girls now. No one really cares anyway. If someone tweets about their book constantly, we don’t read them. If someone rabbits on and on about their hot topics, we let them. We scroll on. It’s okay. There’s no need to call them out. No need for a media rant. We keep scrolling. But you’ll get the occasional nutter in any crowd, if they continue to re-offend, cut them off by unfriending or unfollowing.

Pimply Simple.

What are your pet peeves about the rules pertaining to the internet? What do you wish people wouldn’t do on Facebook? Or are you able to ‘scroll on?’

036

Pass the donuts.

Keep on Creating!

Yvette K. Carol

+

Never be in a hurry; do everything quietly and in a calm spirit. Do not lose your inner peace for anything whatsoever, even if your whole world seems upset. – Saint Francis de Sales

+

Subscribe to my Newsletter by emailing me with “Newsletter Subscription” in the subject line to: yvettecarol@hotmail.com

Marketing is a hot topic for writers because everyone wants to know the magic bullet. How do we tweak our approach to nab the most readers?

Picture 018

One of my favourite writers and bloggers, Chuck Wendig had these sage words to say on the topic of marketing for writers, ‘Self-promotion is a seduction, not a kick in the crotch. It’s a conversation in a smoky bar, not a soapbox-and-a-bullhorn. You wrote a book? Congratulations, but nobody gives a hot cup of shit. Everybody writes books now.’

Working authors know that marketing is one of the gnarliest parts of the business. I read at least a couple of articles on marketing a day. I think for those of us who wish to learn about non-offensive self-promotion for our art, we seek information from trustworthy sources. I’m always seeking the right advisors as I try to develop a marketing model that fits me.

front cover dragonfly stories - Copy

When I first ventured onto social media, about five years ago, I remember a conversation I had with some other writers over on LinkedIn. In a public forum, a fellow writer commented that he wouldn’t be getting involved with ‘the sales’ of his books. He was ‘the talent,’ and the marketing ‘was the publisher’s job.’

In the past, I believe the authors could leave ‘the sales’ up to the publishing house. Nowadays, a small tier of top authors may exist in the rarefied realm of being “the talent,” however, the number of first-time authors who receive this sort of royal treatment would likely be nil. These days, if you’re an Indie author and self-publish, you will do 100% of the marketing. If you’re published by someone else, be they big or small, you’ll do 95% of the marketing. Either way, the buck stops with you.

Jane Friedman

Teacher and digital media advisor, Jane Friedman advises, ‘Before pub day, every author must consider his or her marketing model. What approach builds on the assets you already have, or complements your strengths and is feasible for the readers you currently reach?’

Rather than chasing the magical formula for instant success, Jane gives guidance on how to take the long term approach, here’s a link to the post, ‘Long Term Marketing Models for Self Published Authors,’ by Jane guest posting over on Publishers Weekly: https://janefriedman.com/long-term-marketing-models-for-self-published-authors/  (Thanks to friend and critique partner, Robyn Campbell, who sent it through).

hero-section-1

Marketing for today’s author gets harder by the day, as competition for the reader’s dollar increases. And the “marketplace” is constantly evolving, too, which makes it even more of a challenge to keep up, especially for oldies, like me. There’s no more hiding out in caves or towers for creative types these days. We have to keep our finger on the pulse. ‘It took web-based Goodreads seven years to reach 25 million people. It took mobile-based “whatsapp” three years to hit 200 million users and another two years to reach 500 million,’ said Elizabeth Dimarco

Author, Curtis Sittenfeld, said, ‘By not being active on social media, you’re probably shooting yourself in the foot. That said, faking fluency with or interest in forms of social media that don’t do it for you is much harder than making up dialogue for imaginary characters.’

You can’t fake “fluency” which is why I’ve written numerous posts in the past about following your heart where social media is concerned. You have to do what feels right for you in order to create an authentic Marketing Model that will work for you.

What is your Marketing Model?

182855_10150394310620710_3288047_n

Teacher and author, Bob Mayer relates, ‘I market using . . .Slideshare, blogs, Twitter, Facebook, Youtube, etc, all from home. I used to not be a fan of book trailers, and while I don’t think they do much direct selling, they increase your digital footprint. And they’re cool.’

Personally, my preferred forms of contact with the world would be via Facebook, my blog, Newsletter, Twitter and Pinterest.

11108752_10152880647497637_4484678003315666912_n

Social media expert, Kristen Lamb, says in her new book, Rise of the Machines—Human Authors in a Digital World , ‘Give a writer a marketing gimmick and he’ll sell a few books today. Give a writer the keys to connect to her digital community, and she’ll sell books for life.’

That’s so true. It’s all about making friends as you go; otherwise it’s going to be a tough, lonely journey. I like Kristen’s advice re building community. Whichever way you choose, my belief is you need to stick to doing the things you most enjoy so that you can maintain them long-term.

Here’s my leg-up. I want to share my own humble marketing plan.

I’m sure there are others out there far more extensive. However, I have young boys at home. I haven’t got time to muck around. So if you’re up for a simple Marketing Model, this is the list I made prior to publishing my debut novel, ‘The Or’in of Tane Mahuta’ last year.

Screen Shot 2015-09-11 at 4.13.21 pm

*Ask for reviews on the inside rear cover of my book

*Book Launch

*Announce launch on Facebook/Twitter/LinkedIn/Google+/Pinterest/Goodreads

*Blog tour

*Line up guest posts on other blogs (think, “Adjacent fans”)

*Media page on website

*Make announcement with buy links to mailing list, via newsletter

*Author Page on Goodreads, add my book

*Author Page on Facebook

*Author Page on Amazon

*Launch Page on Slideshare

*Request reviews from reviewers

*Post reviews on website

*Pay for a promotion on BookBub, Beezeebooks, and ShelfLife

*Enrol in KDP Select

The list of possibilities can be endless.

Have you started wrestling with the beast of self-promotion? Any tips to share? Had any horror stories en route to finding your best Marketing Model?

009 (3)

Talk to you later.

Keep on Creating!

Yvette K. Carol

+

‘Focus on craft; not marketing and promotion. You can’t promote crap. The best marketing is a good story; better marketing is more good stories.’ ~ Bob Mayer

‘Treat writing like a hobby and you will receive nothing but the fruits of a hobby. It’s a vocation. Honor it as such.’ ~ Owen Egerton

+

Subscribe to my Newsletter by emailing me with “Newsletter Subscription” in the subject line to: yvettecarol@hotmail.com