~ Surviving the Maw of Marketing ~

For me, the truly hardest part of being a modern author is the marketing.

How do you cover your bases as an Indie with limited time and budget?

For a start, you must do every job you can do, yourself. You hear seasoned authors warn debut novelists, ‘the effort is only just beginning.’ For good reason. Be prepared to dig deep.

On September 20^th of this year, I self published, The Sasori Empire. I’ve poured hours into the marketing. Yet, there’s a seemingly endless list of more to be done. I feel the constant pressure like hot breath on my neck, the inner voice reminding me of the countless avenues of marketing which I have yet to employ. There are the latest marketing books to read, and videos to watch on YouTube, social media sites to join, bloggers to visit and palms to grease.

Paul Rand, president of a major marketing firm in Chicago, said, “Word of mouth is the fastest growing sector in all of advertising.”

How does the stay-at-home mum and Indie author harness the power of “word of mouth” advertising?

There is no sure-fire way of generating “word of mouth” advertising other than doing your part to create a large enough digital footprint and amp up your EP (or digital Extended Presence).

Build a website. Start a blog. Create profiles in the usual places: Goodreads, Twitter, Facebook, LinkedIn, Snapchat, Instagram, Pinterest, YouTube and Slideshare.

Do the usual rounds of guest blog posts, school visits, author talks, YouTube videos, book reviews, tweets, and book trailers. Additionally, marketing can involve speaking at conferences, book tours and running workshops. You can start a critique group, join a book club, write a newspaper or magazine column, contribute to community blogs or groups (like those over on Wanatribe), join writers organisations, or participate in interviews.

Some Indie writers have found fame by tapping into the market for short fiction, and releasing their work in serial form, drip feeding a chapter at a time on their blog or website. This week, a local Kiwi writer sold the movie rights to her debut novel, after gaining popularity through the serial fiction platform Wattpad.

It’s necessary to build a community of friends online, email lists, and connections. It can be worthwhile networking by haunting the chat forums on LinkedIn and Google circles.

Primarily it’s vital to tinker with the SEO of your book, check and double check the marketing copy that goes with your book. Make sure it’s doing the job. Test and tweak how everything is performing by monitoring your status as some experts do, by keeping tabs on your conversion rates on Amazon.

How does the Indie author do it all?

An Indie author wears all the hats, and the stress of promoting your work is white noise in the background which never fully goes away.

While life goes on: the next book needs to be written, the children raised, the work done, the garden/property maintained and at least a little reading is necessary.

What I do is compromise. I set aside time to write, time to promote, and I also let myself have time to play on Pinterest or Facebook. Everyone needs to goof off now and again in order to keep working. Also, if you can, delegate jobs where possible.

It’s a balancing act every day.

How does the Indie stay sane?

This week, my critique partner, Maria Cisneros-Toth said adding her YouTube videos to her website had attracted more traffic. I thought, I’ll add videos to mine. Another friend said he was adding a “Facebook shop” to his author page. I thought, I’d better set up an author page too. There is always more graft to be done when feeding the maw of book marketing.

But, you know what, it’s doable. I’ve learned I can live with watching less television during the week in order to tick more jobs off my list. I make more meals at home. I can do at least one thing a day to promote my book.

The other day, friend, author and artist, Teresa Robeson, sagely said, ‘Just rest assured that no matter what you decide, it’s okay. It’s not a matter of life and death. It will all work out either way.’

True. Sometimes you need a reminder from a friend to chill.

Equilibrium is the right attitude to cultivate. A calm mindset is paramount. It’s vital to get the work done while also remembering to savour the in-between! Work is work. Yet, it’s the lulls between the waves, the quiet moments, the soft silence in the sun of an afternoon, these are what make the business of life worth living.

How do you handle marketing your work? Any tips?

Talk to you later.

Keep on Creating!

Yvette K. Carol

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But, you are marketing by word of mouth every time someone reads your post. You’ve got about 5 seconds (or 140 characters) to capture attention. Make sure each message you send builds your credibility. ~ Gina Burgess, Author’s Community

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~ Celery Grows in the Dark ~

~ I’m afraid of losing my obscurity. Genuineness only thrives in the dark. Like celery. ~ Aldous Huxley

When I started writing fiction as an adult thirty-five years ago, I did so for the love of it. I wrote because creativity wanted to pour out of me that way. My “certain set of skills” happened to lie with prose and that’s where I ran wild with the giddy rush of youth. I was not preoccupied or clouded by the need for publication. I wrote to explore the parameters of my imagination, to see where I could go, to travel to far-flung places and report back. The possibilities and the horizon were equally endless.

Five years ago, when I began my first steps into the world online and social media, I set up author pages, started making friends and finding out more about the online writing community. It wasn’t long before I felt the pressure to have something to show for my years of writing effort. I needed something to hang my shingle on. In 2015, I made the death-defying leap from unpublished to Indie author.

What I didn’t know then is that once you pass over that threshold, you leave innocence at the door. After that, the gloves are off; you have entered the arena of life. And life is brutal. It wants to eat you. Every move you make as an author or artist these days is public and hung out to dry in the open marketplace. Whether you make it or break it is global, everyone’s going to know. As the Indie author, you have become your own middle man; you manage everything from advertising copy, to every aspect of book production, to hawking copies at book fairs. The marketing machine never stops and you can never feed it enough.

If you’re a savvy Indie, every step you make after that has an angle. Every friend you make is a prospective customer. Every post, every tweet, every conversation is another way to sell your product.

What this does to my creative soul is like toxic gas, it slowly poisons the ground.

Author and teacher, Lan Samantha Chang, addressed this phenomena in her speech, Writers, Protect Your Inner Life*. ‘We are taught to believe that the publication of a book is the happy ending to a long journey of working and striving, but according to many new authors with whom I have spoken, publishing is only the beginning of the journey of learning to navigate the world as a public writer, which is the opposite of making art, and it requires learning to protect that inner self from which the art emerged in the first place.’

This is something I’ve really been thinking about a lot lately, is how to preserve and keep alight this flame of purity inside me.

How do I protect my dignity, my artistic integrity?

How do I maintain my ability to enter the shaded places of childhood, the secret inner recesses of my soul, in order to write the rough draft?

It pained me that in my reaching for public attention, I had forgotten the innocent joy of writing for the sake of writing, not for the buck. Not for the fan. Not for the “likes” on Facebook. Not for the bestseller list. Not for status updates. In my struggle to be heard, in my fight to get my book on the front shelf to be seen, I had lost sight of what was really important. Or why I started this journey in the first place, to ‘live with hysteria, and out of it make fine stories,’ as Ray Bradbury put it so eloquently in his day.

Like the celery that only grows in the dark, the artist, the creative soul requires time in stillness and solitude and retreat in order to gestate.

I have learned the only way to preserve and protect my inner life as a writer is to carve out regular prolonged time away from marketing and (if possible) social media. I call them ‘net breaks,’ and they’ve become as necessary to my creative spirit, as walks outdoors or glasses of water are necessary to my health.

Sometimes I need to turn off all my devices and get out into nature. I need to forget about the end point of the sale and refocus on the love of writing – that eternal spark. Only then, can I truly re-enter my own private Eden from which I can create worlds.

How do you protect your inner world?

Talk to you later.

Keep on Creating!

Yvette K. Carol

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‘Cherish yourself and wall off an interior room where you’re allowed to forget your published life as a writer. There’s a hushed, glowing sound, like the sound coming from the inside of a shell,’ said writer Lan Samantha Chang

*http://lithub.com/writers-protect-your-inner-life/

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~ How Useful Are the Things We Say to Ourselves ~

“The essence of all beautiful art, all great art, is gratitude.” ~ Friedrich Nietzsche.

I missed the mark with a speech at Toastmasters this week. With a topic I knew well: writing, and raising children. I flubbed a few lines, got some words mixed up and forgot a key point, and felt it was an overall disappointment.

It was another one of those notches in the belt of life’s defeats, which turn into teachable moments only in hindsight.

I knew I hadn’t hit the mark even at the time I was speaking. I could feel the audience’s attention slipping. I didn’t have them in the palm of my hand, the way I do when I’m in the zone.

After the meeting, instead of shaking my hand warmly, there was some avoidance. I came home and watched the video back. I saw that I started the speech with a sigh, which is never a good thing. I used the wrong word in a couple of places without realizing, and that had changed the message. I waffled on at the end. It was a disaster. No wonder people avoided me afterwards.

I felt disappointed. “You picked the wrong word,” I said to myself, watching the footage. “If only you’d stopped and taken a silent breath.”

I berated myself on and off for about half a day. After that, it wasn’t that I felt bad, I felt nothing. I was blank.

Which brings me to the point, how useful are the things we say to ourselves? What effect are they having on our lives?

In my case, I went to that giant therapist in the sky, Facebook, and shared via status update.

Normally, my posts about stuff on Facebook might garner six or so “likes.” When I went back online the next day, I saw that my post had 22 “likes” and there were comments: beautiful, heart-felt encouragement.

Friends had taken the time to remind me of the steps forward I have taken. The words melted my heart. I sat there and wept into my keyboard like a baby, until my tea went cold.

Later, I dried my face, made a fresh cup of tea, and I could feel the difference within. The veil had lifted. The blankness was gone. I could feel again, I could smile again. I was free. Wow. What a revelation about the power of the right words and a good cry. Thank you again to all my beloved friends.

By sharing with others, by caring about others, and by practising the mindfulness of saying loving words to ourselves and those around us, all manner of ills in this world can be healed.

The right words at the right time can be good medicine.

I remember back in the day, about twenty-five years ago, I read a small, life-changing book called “Creative Visualization” by Australian author, Shakti Gawain. https://www.amazon.com/Creative-Visualization-Meditations-Imagination-Create/dp/1511326948

That was when I became introduced to this idea of the manifestational juju of the words we say to ourselves. I learned we can radically alter the experience we have by changing our inner dialogue. Gawain taught about the benefits of saying positive statements to ourselves, which she called daily affirmations.

In essence: we can aid and sustain ourselves by saying the right words.

Here’s a good example. About the FB post on the “failure” of my recent speech, friend Sharon Hinckley said wisely, “Could you lose those ‘high expectations’ and just go out there and have fun?” She altered my perception and let in the light by using the right words.

The right phrase can alter the atmosphere of our lives and elevate the tone.

The truth is, our inner dialogue is always going on anyway, and so we might as well use it to our advantage. The first step is to come up with some phrases which work for us. The next step is to remember to say them to ourselves a few times daily. *Tip: try making it part of the daily routine so they end up becoming automatic. *Tip Two: try thinking of three things each day you are grateful for.

To return to the question I started with: how useful are the things we say to ourselves? They’re potentially life-changing, if we use the right words. What we say matters.

Have you ever tried doing affirmations? Do share…

Talk to you later.

Keep on Creating!

Yvette K. Carol

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“To transform your life, you must find a way of being grateful for what you have now.” ~ Rhonda Byrne

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