Archive for the ‘Amazon’ Category

There is something you find interesting, for a reason hard to explain. –Annie Dillard

Book shelf real estate is tiny. It pays to remember that our book will only occupy a small amount of territory on that prized book or library shelf (if it gets there at all!) so we need to stand out. A number of years ago, I read a magazine article about small business start-ups creating their own symbolism, just the same way big companies choose logos. I wondered, why shouldn’t Indie writers also utilise this tool and create their own logos?

*Reason One: Our brains remember images before facts.

It’s a well-known fact that symbols work on our subconscious, and we humans respond to visual clues. There’s a reason all the major brands always build their businesses around a symbol. Once they establish a logo, the emblem then becomes synonymous with their name.

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*Reason Two: A symbol is a reminder. Logos help readers remember you.

The same way our ancestors carved runes into rocks or hieroglyphs into stone, we can use symbols, as a bridge, an illustrative shorthand, in order to convey our message to the world. An image can say so much more than a word. ‘If you let go of your idea of what you are looking at in the symbol, it will reveal itself as information in the form of knowledge that cannot be read in books. It is a direct knowledge,’ said Gurudev Hamsah Nandatha, in his book, In the Presence of Truth. ‘It is because the symbol, it could be a painting or a spiritual symbol, has an impact on your mind. It’s a reminder.’

*Reason Three: Logos help readers to quickly “recognize you” on the book shelf. They give you visibility.

As an Indie writer, I’m seeking two things: to create good content and to build myself as a brand a reader can trust to deliver a good read. A symbol helps readers young and old remember the story and who delivered it.

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*How to Create Your Symbol

One: Find a relevant form.

When I went Indie to publish my first book, The Or’in of Tane Mahuta (http://amzn.com/B015K1KF0I), I wanted to start using my own logo. The Chronicles of Aden Weaver series is about shape shifters who morph from insect to human. I studied insects and looked at dragonfly wings. Then, I sketched and painted three possible options for a symbol to suit.

*Two: Enlist your readers in helping you choose.

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Others see things differently and can provide a valuable resource for feedback. I started a competition for the people on my mailing list. In the newsletter, I gave readers three options to choose from. I asked them to vote on the best. Each vote was counted as an entry, with the winner getting a free signed copy of the book.

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*Next Step: Stake your claim. Make the symbol your own, by stamping it on your books, your cards, your website, and your blog.

The winner by a majority was this one. I finally had a suitable symbol for my brand.

*Hot Tip: Make sure your logo goes on the spine of your book, where it will be seen.

You can see when I line my novel up with others, the way the publishing houses logos establish turf. At a glance, we know who they are. This is the same connectivity you want to happen in the reader’s brain with your brand when they see your masterpiece.

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I’m publishing my second book through CreateSpace. On the first proof for ‘The Sasori Empire,’ I discovered my logo was missing from the spine. Although I had originally submitted the symbol with the file, it’s possible I may have sent it to the wrong place. When you go through an online publishing service, you must read every instruction minutely, because if your work is not submitted to the company’s specific guidelines, it’s not “received” at all. Therefore, the error lies with you. And, every editing change you make will cost money.

I re-submitted the image via the correct channel and made sure my logo is featured in the correct spot on the cover. I’m saying to the world through my symbol, “I’m here.” This puts a smile on my face.

As an Indie, it’s vital to be happy with how your book is going to look sitting on the shelf, as well as how it reads inside. That way the whole package becomes authentic to you.

Are you smiling about the final look of your book? Ever thought of designing your own logo? 

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Talk to you later.

Keep Writing!

Yvette K. Carol

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There is something you find interesting, for a reason hard to explain. –Annie Dillard

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The concept of the internet being “the wild, wild west,” as I have mentioned in previous posts, still holds true. Have you heard of the “Scamazon” posts in circulation on the net at the moment? There is tell of bloggers sharing tactics for how to scam the Kindle Unlimited system.

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A lot of us felt encouraged to join up with the KDP select program. I did. The numbers are enticing.

In the latest Kindle Direct newsletter, the “team” had this to say:

The KDP Select Global Fund for February is $14 million. February’s KDP Select Global will be paid out under Kindle Edition Normalized Page Count (KENPC) v2.0 as previously announced (https://kdp.amazon.com/community/ann.jspa?annID=957). We will again award “KDP Select All-Stars” for February to the most-read authors and most-read titles in the U.S., U.K. and Germany. For more information on All-Stars, you can go here: https://kdp.amazon.com/help?topicId=A2X66QXB12WV2

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They’re not the only ones, some bloggers support this view. As Chris McMullen said recently on his blog, ‘The KENP pages read rate rose up to $0.00479 per page in February, 2016 up from $0.00411 per page in January, 2016.’

Yet, Amazon is still taking a hit at present in social media forums. Kindle Unlimited was begun rather quickly, and then along the way, ‘Amazon changed the way it pays authors enrolled in KDP Select. Amazon changed that payment method from “per borrow” to “pages read.” Not pages written, mind you – but how many pages a reader actually reads.’ ~ Selena Kitt

This is where the real problems began. As the good old highway robbers and bandits found a way to scam the “pages read” system. Then Amazon jumped to try and staunch the blood loss.

The Internet has been buzzing lately with news relating to the placement of our Table of Contents. Specifically, Amazon is now requesting that we place it at the beginning, not the end of our ebooks. ~ Nicholas C. Rossis

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Author, David Gaughran blogged that ‘Amazon is claiming that having a TOC in the end-matter instead of the front-matter is a breach of the (ever-changing, 100+ pages) Kindle Publishing Guidelines (PDF).’ Gaughran wrote of knowing authors ‘who had their titles actually removed from the Kindle Store without notice.’

Now, I don’t know about you, but I’m newly published and I found myself a bit intimidated. I felt the need to circle the wagons. Luckily, my book doesn’t have a table of contents. I had only joined up with KDP Select last month, however I decided the best thing for me was to take my book off the KDP Select shelf, at least for the time being. It felt safer to me in these uncertain times to have my debut release, ‘The Or’in of Tane Mahuta’ available on Kindle Direct only. One platform. One format. No possibility of scammers doing weird stuff.

I went to KDP Select and I couldn’t figure out how to quit the program. Immediately, I went to Amazon via “contact us” and voiced my concerns.

They replied the next day. This is what some people may not know. It came as a surprise to me to find that when I joined the KDP Select program, a box for “automatic renewal” had been ticked. So, if I had not taken these steps to find out the details of the fine print, then my book could have stayed on the program indefinitely.

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Perhaps you were smart enough to figure out you needed to uncheck the box. However what a lot of authors may not know is that you can follow the steps to “uncheck the box,” yet there is only a short three day period at the end of each month in which your book rolls off the program. If you haven’t unchecked the box by then, your book automatically gets renewed again under KDP Select for another month.

Here is the step-by-step advice the response team gave me for how to KDP “De-Select:”

Go to your Bookshelf and click on the ellipsis button (“…”) under the Book Actions menu next to your book, then select “KDP Select Info.”

Then, click “Manage KDP Select Enrollment” and uncheck the box next to “Automatically renew this book’s enrollment in KDP Select for another 90 days.”

Customers who have already borrowed your book can still read it until it’s finished, returned, or their Kindle Unlimited subscription expires. As a result, you may see new Kindle Edition Normalized Pages (KENP) read appear in your reports until then. 

That’s it. You’re out.

Has the “Scamazon” situation with TOC effected you? Are you with KDP Select?

Self-portrait, pencil sketch, age 25

Keep Creating!

Yvette K. Carol

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Sometimes we stare in wonder at your multiplying glories, basking in the power you’ve given us. Other times we regard you with alien horror, and we whisper to one another, I think they make Kindles out of little dead girls. We know you do amazing things. And we’re also really worried about the things you might do. ~ Chuck Wendig

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