I will call what happened “an intervention.” A close friend took me by the hand and gave me a kind little shake up, a gentle push in the right direction. When she heard my intention was to soft launch my next book, The Last Tree, on Amazon, she was aghast. ‘But if you do the same things, you’ll only sell to the same number of people.’ It’s a privilege when someone gets real with you, because it means they care about you enough to intervene.

She asked me, ‘What do you want?’

‘To inspire more readers.’

‘If you want to reach more readers, you must do more.’

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My friend introduced me via email to two people in the business. And over the last fortnight I have met with these two wonderful successful business women, one a traditionally published author of sixteen books and a publicist, and the other a well-connected and respected literary agent. Both women generously gave their time as mentors.

I thought I should share some insights I have gained through this enlightening process.

The first advice was to use my time more wisely.

‘You have too many toes in social media. These things are time wasters.’

I think I sucked in a horrified breath. I’ve spent the last ten years working extensively on my brand, by maintaining ten social media accounts: going around the sites, liking, sharing, commenting, and by making status updates, posting photos and quotes. I thought I was building a social network of contacts, which was important for Indies. It never occurred to me I was wasting my time. Admittedly, sometimes I ran myself ragged keeping up with it all.

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In life you learn and learn, then you course correct, then you learn and learn and change more. It’s a constant process, isn’t it? I remember hearing, ‘Margaret Mahy doesn’t have any social media accounts. She doesn’t even have a website.’ I remember being surprised by that. And I remember my writing buddy,James Preller, joking that he didn’t go near sites like Goodreads because they scared him. I had always felt I needed to be present in as many social media spheres as possible to build my brand as a writer. Yet, maybe that’s why Mahy published hundreds of titles and Preller is on his 85th and I’m on my third….

A week ago, I deleted half my social media accounts, reducing my activity to this blog and my Facebook Fan Page for writing. The monthly newsletter, Pinterest, and my personal Facebook page get to stick around for a while because I can’t bring myself to release them.

The next advice was to amalgamate my blog and website.  To do what I do online better, they suggested I study what the greats are doing with their Internet presence and do likewise.

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I circled the internet and noticed the bestsellers usually have one official site which has a blog and website combined along with a few pages to read: about the author, coming soon/what’s new and links/downloads, that sort of thing.

I did the same. I shut my old website down and amalgamated my blog and website, so it is now a journal blog plus a few pages about me and my work.

The next advice was to expand my author branding. I changed my title from ‘Children’s Writer’ to ‘Author’ as the former might become limiting in future if I want to branch into other genres.

The next advice was to get out of my comfort zone. I shall start submitting to publishers, however if I do self publish, then I’ll spend the money to bring a publicist and a distributor on board, to get the book into stores and libraries and get media attention.

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Admittedly, I shall have to summon all my courage to submit to publishers again. I had gotten to the stage where I was sick of the rejections, and that was one joy of going Indie was I didn’t have to worry.

However, I will send the query letters. I will go to the Publishers Association New Zealand website and look up the member directory for publishers and then follow the guidelines on how to submit.

The last advice they gave me was to be professional. They said ‘if you want to be taken seriously in this business, have your manuscript checked by a proofreader and a copy editor. Pay the money.’

The Last Tree is with a proof reader now.

I’m taking notes. You live and learn, boy. What about you, what have you discovered lately?

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Talk to you later.

Keep on Creating!

Yvette K. Carol

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“Shoot for the moon. Even if you miss it, you will land among the stars.” ~ Les Brown

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